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One of the startups under consideration is Mata, founded by Nachshon Friedman and his father, which aims to develop an autonomous method of thinning trees. Eretz-Noshevets investment committee, consisting of industry experts, will provide up to half a million shekels of investment to chosen projects. The investment company aims to create jobs, strengthen the agricultural ecosystem, and motivate young individuals to pursue agriculture as a sustainable economic potential. 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