{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICA4ITmmIUKDA","lastupdate":"2024-12-12T00:00:00.000Z","update_date":"2024-12-12T00:00:00.000Z","lastModified":"Oct 22, 2025","active":1,"confidence_score":101,"confidence_score_reason":"markets","urlname":"airbud-technologies","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$gVRujRGMREiTprBWv7ZCTZ7KEQ9PoK45d2gTJAr7UowGqVxjtxyxDn.jpg","name":"Hyro","oneliner":"Plug-and-play Conversational AI and Natural Language Automation","registrar":"515953461","website":"https://hyro.ai","careerspage":"","founded_month":5,"founded_year":2018,"formernames":["Airbud Technologies","Airbud"],"sociallinks":{"twitter":"https://twitter.com/hyro_ai","youtube":"https://www.youtube.com/channel/UCCf4wznalC9dBUXaJandyew","facebook":"https://www.facebook.com/hyroAI","linkedin":"https://www.linkedin.com/company/11742085","instagram":"https://www.instagram.com/hyro_ai/?hl=en"},"social":["https://www.instagram.com/hyro_ai/?hl=en","https://www.facebook.com/hyroAI","https://www.youtube.com/channel/UCCf4wznalC9dBUXaJandyew","https://twitter.com/hyro_ai","https://www.linkedin.com/company/11742085"],"flattenedsociallinks":"https://www.instagram.com/hyro_ai/?hl=en|https://www.facebook.com/hyroAI|https://www.youtube.com/channel/UCCf4wznalC9dBUXaJandyew|https://twitter.com/hyro_ai|https://www.linkedin.com/company/11742085","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"51-200","employees_exact":134,"patent":0,"raised":94600000,"stage":"C","public_stage":"C","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["hai-roh","hairo","Hyro.ai"],"about":"Hyro automates the creation of AI-powered conversational interfaces for enterprises to support the customer journey across all digital touch points. The company's solution uses natural language understanding to allow people to have two-way conversations, using both voice and chat, that simplify their access to information.\r\n\r\nHyro provides organizations with frictionless deployment and maintenance processes by automatically building a knowledge graph out of their existing content without any integrations, playbooks, or training data. \r\n\r\nHyro is aiming to enable enterprises to converse easily, convert more, and collect actionable customer insights along the way.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"","country":null,"address":{"israeli":[{"id":"998b39aa-0c86-477d-b459-5d58e1e76586","city":"Tel Aviv-Yafo","type":null,"address":"Arlozorov Street 111, Tel Aviv-Yafo, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":[{"id":"49ff84bd-718f-451c-8b62-e587adfc8904","city":"New York","address":"149 5th Avenue, New York, NY, USA","country":"United States","placeid":null}]},"headquarter_address":null,"district":"Center District","news":[{"id":"mttxidF7Dn0cNrzW5JDfMci4JzFgzpU9jB2u4xJdTt3oW4ymoZsR2D","date":"Oct 21, 2025","link":"https://www.calcalistech.com/ctechnews/article/rylcu6valg","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"AI healthcare","round":null,"company":"Hyro","layoffs":null,"summary":"Hyro, a company specializing in AI agents for the healthcare sector, has secured $45 million in a funding round led by Healthier Capital, with participation from Norwest, Define Ventures, Bon Secours Mercy Health, and ServiceNow Ventures. This investment doubles Hyros valuation to several hundred million dollars, bringing total funding to $95 million. Hyros platform helps healthcare providers reduce costs and improve patient access by automating tasks like appointment bookings. The company has a strong client base, including Intermountain Health and Baptist Health, and plans to expand its solutions across new healthcare segments. The funding reflects growing trust in Hyros AI-driven approach to addressing staffing pressures and improving operational efficiency in the healthcare system.","partners":["Bon Secours Mercy Health","ServiceNow Ventures"],"customers":["Intermountain Health","Baptist Health","Hackensack Meridian Health"],"eventType":null,"investors":["Healthier Capital","Norwest","Define Ventures","Bon Secours Mercy Health","ServiceNow Ventures"],"confidence":9,"key_topics":["AI agents","healthcare","investment","patient access","staffing pressures"],"date_of_event":null,"product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":"several hundred million dollars","impact_on_company":"growth-positive","investment_amount":"$45 million","structured_issues":["Investment","Customers","Partners"],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":"developing","structuredIssuesShow":"#Investment  #Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"LfS9t6inJl2Sp5ieKx1vczyCEbDmTraSLl52zXUetzl2VjZcotqhk5","news_summary":"The startup aims to ease staffing pressures and improve patient access by deploying AI agents across hospitals and health systems nationwide.","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"Ndph9FG6ofSBHn1ndYwN4R3b215H8sH08M9AsbUDAcXecOQy9xh9z8","date":"Dec 12, 2024","link":"https://www.calcalistech.com/ctechnews/article/s1mvmz00nje","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"investment","company":"Hyro","layoffs":null,"summary":"Healthcare AI startup Hyro has raised an additional $15 million in a Series B extension, bringing its total funding to $50 million. The funding round was led by Healthier Capital, with participation from notable investors such as Macquarie Capital, Liberty Mutual, Twilio, and Black Opal Ventures. Hyros platform, which uses large language models and natural language processing technologies, aims to streamline patient interactions and reduce operational costs for health systems. The company has doubled its annual recurring revenue over the past year and expanded its client base and partnerships with platforms like Salesforce and Cisco. The new capital will be used to enhance Hyros platform features and analytics, further solidifying its position in AI-powered healthcare communications.","partners":["Salesforce","Cisco"],"customers":["Intermountain Health","Emory Healthcare","Texas Health Resources"],"investors":["Healthier Capital","Macquarie Capital","Liberty Mutual","Twilio","Black Opal Ventures"],"confidence":10,"key_topics":["AI","healthcare","funding","partnerships","technology"],"date_of_event":"May 2023","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$15 million","structured_issues":["Investment","Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"79NlFcgQNehV6S9P2ye0PXFkncX3E9C8FRodva5Nuf1qdpj7hQxb8B","news_summary":"Hyro secures $15M Series B extension to tackle healthcare’s AI needs | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"DDix48VE3tRdyPMqfgcKZQ0lU0gSP8gb0kAHh6A7keHv5apwU399iV","date":"May 31, 2023","link":"https://www.calcalistech.com/ctechnews/article/rk6c434lh","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"AI, conversational AI","company":"Hyro","layoffs":null,"summary":"Hyro, an Israeli startup developing a no-code platform for AI-powered call center, web, and mobile solutions, has raised $20 million in a Series B funding round. The funding was led by Macquarie Capital and included participation from new investors Liberty Mutual Strategic Ventures, Black Opal Ventures, and K20, as well as existing investors Hanaco Ventures, Spero Ventures, and Mindset Ventures. This brings Hyros total funding to $35 million. The company has experienced over 100% year-over-year growth in annual recurring revenue since its launch in 2020. Hyro aims to capture the growing demand for AI assistants in healthcare organizations and believes that the funding round, along with the popularity of large language model applications, will drive further growth.","partners":null,"customers":null,"investors":"Macquarie Capital, Liberty Mutual Strategic Ventures, Black Opal Ventures, K20, Hanaco Ventures, Spero Ventures, Mindset Ventures","confidence":8,"key_topics":["no-code platform","AI-powered call center","web and mobile solutions","funding round","generative AI"],"date_of_event":null,"valuation_amount":"$35 million","impact_on_company":"growth-positive","investment_amount":"$20 million","structured_issues":["Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"xpcT2UfGrB6jjAzXqB0EDlmotkqHwXRiljUFmF6utFhkJSKEaxxmvm","news_summary":"Hyro raises $20 million for plug-and-play conversational AI platform | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"6a1d46eb-becf-4f9b-9f76-993bb01e941a","date":"May 26, 2021","link":"https://aithority.com/natural-language/chatbots-intelligent-assistants/hyro-raises-10-5-million-in-series-a-funding-to-replace-chatbots-and-ivr-systems-with-adaptive-communications/","source":"aithority.com","visible":1,"analysis":{"tags":["funding","partnership","expansion","adaptive communications","conversational AI"],"company":"Hyro","layoffs":null,"summary":"Conversational AI solutions provider Hyro has closed a $10.5 million Series A funding round led by Spero Ventures, with participation from Twilio Inc. and Mindset Ventures. The funding brings the companys total raised to $15 million. Hyro plans to use the capital to hire top talent, enhance its Adaptive Communications Platform, and expand its presence in key industries. The company also intends to increase its team size by 50% in 2021. Hyros platform, already adopted across healthcare, real estate, and government sectors, offers adaptive solutions for automating processes and messaging using natural language. The funding round establishes Hyro as a leading Adaptive Communications Platform in high-growth sectors. The companys platform ensures easy bi-directional communication and continuously updates its knowledge graph to provide accurate information to end-users.","partners":["Twilio Inc."],"customers":["Mercy Health","Novant Health","Carroll","Contra Costa County, CA"],"investors":["Spero Ventures","Twilio Inc.","Mindset Ventures","Hanaco Ventures","Spider Capital","Entrepreneurs Roundtable Accelerator"],"confidence":9,"key_topics":["funding","partnership","expansion","adaptive communications","conversational AI"],"date_of_event":null,"valuation_amount":"$15 million","impact_on_company":"growth-positive","investment_amount":"$10.5 million","structured_issues":["Investment","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"DBCzkPtPI1aycTNOa3UStKdXE0soS2hM4WpAhBuVhCBM2w3Kdf2pVy","news_summary":"Hyro Raises $10.5 Million in Series A Funding to Replace Chatbots and IVR Systems with Adaptive Communications","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"c0ea6730-9df4-4467-9f98-9c2067246389","date":"Apr 28, 2020","link":"https://voicefirsthealth.com/conversational-ai-with-israel-krush-of-hyro-ai/","source":"voicefirsthealth.com","visible":1,"analysis":{"tags":"Conversational AI","company":"Hyro.ai","layoffs":null,"summary":"The article discusses Conversational AI with Israel Krush of Hyro.ai. The impact on the company is growth-positive. The key theme of the article is Conversational AI. The key issues discussed are Partners and Expand. The article does not mention any specific partners or customers. No valuation amount, acquisition amount, or investment amount is mentioned. No layoffs are mentioned. The date of the event described in the article is not provided. My confidence in the answer is 8/10.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["Conversational AI","Healthcare","Voice-first technologies","Sport and exercise","Podcasting"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Partners  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"AuekgzaS0MB7uHlblgKFHFOKK5Ntv99fkZZikcIuz16QDentStLY92","news_summary":"Conversational AI with Israel Krush of Hyro.ai","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"f59a8be6-af0b-4e84-a9da-3e21deec9432","date":"Apr 10, 2020","link":"https://www.entrepreneur.com/article/348909","source":"www.entrepreneur.com","visible":1,"analysis":{"tags":"AI, public health, safety","company":null,"layoffs":null,"summary":"The article discusses the ways in which artificial intelligence (AI) is making a difference in improving public health and safety during the COVID-19 pandemic. It highlights several key areas where AI is being utilized, including predicting the spread of disease, supporting healthcare centers, fighting the spread of misinformation, and identifying sick patients. The article emphasizes the importance of AI in mitigating the viruss spread, reducing the burden on healthcare workers, and combating misinformation. Overall, the impact of the article on the company is growth-positive, as it showcases the potential of AI in addressing the challenges posed by the pandemic.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["AI","COVID-19","public health","safety","innovation"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"cAAKT6138Pp2jdc7qQGWcGvoNWlcsY8MnI87WPivNh9FkDy5cGDLvh","news_summary":"4 Ways AI Is Making the World a Safer Place","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"42f0043b-4c3e-4f45-a016-005f4e3c26a6","date":"Apr 8, 2020","link":"https://www.forbes.com/sites/meimeifox/2020/04/08/what-5-small-businesses-are-doing-to-help-during-the-coronavirus-crisis/#2e420c967c3f","source":"www.forbes.com","visible":1,"analysis":{"tags":"branding, coronavirus, contributions","company":"Seven Sundays, EO Products, Verve Scooters, Plant Jammer, Hyro, ClickMeeting","layoffs":null,"summary":"The article highlights the contributions of smaller brands during the COVID-19 pandemic. Seven Sundays, a packaged foods brand, is donating all proceeds from online orders to a non-profit organization. EO Products, a natural body care company, is providing hand sanitizing products to frontline workers. Verve Scooters, an electric scooter company, is donating masks to hospitals and prisons. Plant Jammer, an AI-based cooking app, is offering its tool for free to help people cook with available ingredients. Hyro, a conversational AI company, is providing free access to its virtual assistant for COVID-19 information. ClickMeeting, a webinar solution, is offering support to hospitals and government organizations. The impact on these companies is growth-positive, as they are contributing to the community during challenging times.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["brands","contributions","COVID-19","smaller brands","hope"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"dWP437iDJbcmh2L6knNg3ewiQxmWpd4Ukd3QAs02raj7PpVF0uOTz6","news_summary":"What 6 Small Businesses Are Doing To Help During The Coronavirus Crisis","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"9ece985c-3755-4ecb-b02e-7ad9b2a6a4fe","date":"Apr 6, 2020","link":"https://www.gartner.com/en/documents/3983039","source":"www.gartner.com","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"SKyNc12S4s4L4EAqUYmbVjyzllkg9bAkUr1wiofCFWLZVB4h5Swt2H","news_summary":"Healthcare Technology Innovations for Identifying and Managing COVID-19 Patients","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"64f80bcd-4646-4174-ae02-deabb97ce01c","date":"Mar 19, 2020","link":"https://apnews.com/press-release/pr-accesswire/f52416faf1c2ad1301b0ec7bb5e5c0e1","source":"apnews.com","visible":1,"analysis":{"tags":"COVID-19, virtual assistant","company":"Hyro","layoffs":null,"summary":"Conversational AI developer Hyro is offering its virtual assistant for free to combat COVID-19. The omnichannel assistant will provide information about the virus, triage symptoms, and deliver accurate updates from verified sources. Hyros AI aims to alleviate stress on healthcare professionals and support centers while providing actionable information to the public. The companys CEO, Israel Krush, stated that the free service is a way to support the overwhelmed healthcare sector. Hyros COVID-19 assistant can be deployed within 48 hours and customized to suit client needs.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["Conversational AI","COVID-19","Virtual assistant","Healthcare","Free service"],"date_of_event":"March 19, 2020","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"FYtYnKHfexuRQKDpwkSujXGyazdCxx1aQpR8Z2weUu29aeHuASysq8","news_summary":"Hyro Develops Free Virtual Assistant to Aid COVID-19 Support and Diagnosis","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"c287bfea-e84d-482f-b4ff-697f129cff1b","date":"Oct 2, 2019","link":"https://medium.com/airbud-technologies/introducing-airbud-73c301074f67","source":"medium.com","visible":1,"analysis":{"tags":"conversational AI","company":"Airbud","layoffs":null,"summary":"Airbud, a conversational AI company, has launched a platform that helps enterprises create chat and voice assistants using existing website data. The platform uses a pioneering linguistics approach and can be deployed within a week. The company aims to bridge the gap between consumers expectations for a seamless digital experience and companies that have not kept up with the pace. Airbuds launch comes after announcing a $4 million seed round. The article highlights the growing popularity of conversational technologies and the potential for voice-activated web browsing. The company aims to revolutionize the way enterprises engage with their customers through conversation-based consumerism.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["Conversational technologies","Bank of Americas Conversational AI Assistant","Airbuds conversational AI SaaS platform","Voice-activated web browsing","Revolutionizing customer engagement"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"CIrldez1NpjthK5PwqmBF0LVOECgYW0HHyH2Idris3jG7dUeyyhujo","news_summary":"Introducing Airbud (now Hyro)","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3407417c-d094-4a47-94a4-9f5b24d74f71","date":"Aug 5, 2019","link":"https://medium.com/hanaco-ventures/why-we-invested-in-airbud-9aaa2ec3f820","source":"medium.com","visible":1,"analysis":{"tags":"AI, conversational layer","company":"Airbud","layoffs":null,"summary":"Airbud, a platform that enables companies to add true NLU chat or voice capabilities to their assets, has raised $4 million in a seed round led by Spider Capital and ERA. The platform aims to simplify customer access to relevant information and focuses on three verticals: Healthcare, Travel, and Retail. Airbuds technology allows for complex conversations, rich data sets, and transactional outcomes, driving tangible business value. The companys first customer, Weill Cornell Medicine, deployed a chatbot for online booking at a fraction of the time and cost of alternative solutions. The success of this deployment has solidified Airbuds position in the market and attracted investment.","partners":null,"customers":"Weill Cornell Medicine","investors":"Michael Neril, Jon Axelrod","confidence":9,"key_topics":["Neuralink-esque projects","Clunky and inefficient conversations with machines","AI not being artificial or intelligent","Need for a conversational layer over the web","Airbuds platform for NLU chat or voice capabilities"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$4 million","structured_issues":["Customers","Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"gnBL6qTRmrUYnEnQ0ap5ikeB0oO8jkfL1XuBVRyJrlU7aD9HQ1lrPI","news_summary":"Why We Invested in Airbud","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"e5de1c81-f3d0-4435-87bd-f98131f42881","date":"Jul 25, 2019","link":"https://techcrunch.com/2019/07/25/airbud-raises-4-million-to-add-a-voice-interface-to-your-website/","source":"techcrunch.com","visible":1,"analysis":{"tags":"voice interface","company":"Airbud.io","layoffs":null,"summary":"Airbud.io, a company that allows businesses to add a voice interface to their websites, has closed a $4 million funding round led by Hanaco Ventures, with participation from ERA and Spider Capital. The company aims to increase user retention and provide easier access to information by adding voice/chat bot utility to websites. Airbud primarily serves clients in the healthcare and travel industries, helping users find physicians or book flights using voice commands. The companys plug-and-play system eliminates the need for clients to build a conversation tree for chatbots, as it automatically generates a knowledge graph and engages in conversations with users based on existing website information. 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