{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICA4Kuao5UJDA","lastupdate":"2022-11-14T00:00:00.000Z","update_date":"2022-11-14T00:00:00.000Z","lastModified":"Aug 7, 2025","active":1,"confidence_score":91,"confidence_score_reason":"markets, not claimed","urlname":"balance","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$CRrffve9c1NhVkrl4bQedl8aG7oCkohYx4ai9eSgvNCrH8fSGDAgug","name":"Balance","oneliner":"B2B Digital Checkout Platform","registrar":"","website":"https://www.getbalance.com/","careerspage":"https://www.getbalance.com/jobs","founded_month":1,"founded_year":2020,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/GetBalanceHQ","youtube":"https://www.youtube.com/channel/UCSC6B9UiMZRLISWZhoavwGw","facebook":"","linkedin":"https://www.linkedin.com/company/72263384","instagram":""},"social":["https://www.youtube.com/channel/UCSC6B9UiMZRLISWZhoavwGw","https://twitter.com/GetBalanceHQ","https://www.linkedin.com/company/72263384"],"flattenedsociallinks":"https://www.youtube.com/channel/UCSC6B9UiMZRLISWZhoavwGw|https://twitter.com/GetBalanceHQ|https://www.linkedin.com/company/72263384","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"51-200","employees_exact":134,"patent":0,"raised":86500000,"stage":"B","public_stage":"B","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Iee18sJDA","primary_sector":"Fintech & Insurtech","alternativenames":["Balance Payments","getbalance"],"about":"Balance is a B2B payment experience company offering an online checkout built for businesses. 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Loftis brings extensive experience in customer management and executive roles within the fintech industry. She will be responsible for driving growth opportunities for Balances customer base, which has grown by 10x since February 2021. Balance recently announced a $56M Series B fundraise to support merchants and marketplaces in scaling ecommerce payments. Loftis will work with marketplace and ecommerce merchants to drive the growth of Balances products and services. She will also focus on building customer partnerships and advocating for their needs within the company. 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The platform allows merchants, marketplaces, and SaaS companies to offer a wide range of payment methods and terms to their buyers and receive instant payments. Balance aims to transform the online payments experience for B2B companies by leveraging payments and risk-assessment technology. 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