{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICA4Oqbvf0JDA","lastupdate":"2023-10-17T00:00:00.000Z","update_date":"2023-10-17T00:00:00.000Z","lastModified":"Feb 14, 2024","active":1,"confidence_score":100,"confidence_score_reason":"markets","urlname":"oolo-ai","minimal_profile":null,"status":"Acquired","fullstatus":"Acquired by AppsFlyer on Dec, 2023","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$fWYP81GpJErkdnaTPa7LvkQf9xabzEcLRGJKDWWZaD27NOUtmaVvrk","name":"oolo AI","oneliner":"Growth Insights and Precise Decision Alerts","registrar":"514667153","website":"https://www.oolo.io/","careerspage":"","founded_month":1,"founded_year":2020,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/_oolo_","youtube":"https://www.youtube.com/channel/UCOERRxShnAh7Edmw-ZhNMPg/featured","facebook":"https://www.facebook.com/people/oolo/100062947254193","linkedin":"https://www.linkedin.com/company/28483347","instagram":""},"social":["https://www.linkedin.com/company/28483347","https://www.facebook.com/people/oolo/100062947254193","https://twitter.com/_oolo_","https://www.youtube.com/channel/UCOERRxShnAh7Edmw-ZhNMPg/featured"],"flattenedsociallinks":"https://www.linkedin.com/company/28483347|https://www.facebook.com/people/oolo/100062947254193|https://twitter.com/_oolo_|https://www.youtube.com/channel/UCOERRxShnAh7Edmw-ZhNMPg/featured","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":null,"employees":"1-10","employees_exact":7,"patent":0,"raised":6000000,"stage":"Acquired","public_stage":"Acquired","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["oloo","oolo","ulo"],"about":"Oolo is a digital platform designed to identify and examine unusual data patterns. At its core, the system uses machine learning to recognize these patterns and then translates them into potential business opportunities that users can understand and act upon. Essentially, oolo acts as a bridge between complex data dynamics and practical business decisions. When the system identifies significant changes or trends in data related to growth and revenue generation, it notifies users. 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The deal is an all-stock deal worth several tens of millions of dollars. This acquisition is AppsFlyers second in two months, following its purchase of devtodev, a full-cycle data analytics solution for game and app developers. All employees of oolo will be integrated into AppsFlyer and oolo will operate as “oolo by AppsFlyer.”","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":9,"key_topics":["Acquisition","Data Analytics","AI","Growth","Marketing"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Acquisition"],"acquisition_amount":"Several tens of millions of dollars","structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"1MWjv1DMqlnB6lByKCu7A1WTvtHTkEp9bWhAPDPQmXKGIru8SsxMBx","news_summary":"AppsFlyer acquires oolo, developer of AI-powered user acquisition and monetization platform | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"jsMr9Im0WU4IynbcgOPxeBvnZHJjjzEnA5YfZCuZ7vNFaSgs67Rkmw","date":"Sep 15, 2023","link":"https://www.usatoday.com/story/special/contributor-content/2023/09/15/ten-companies-to-watch-for-their-innovation-growth-and-competitive-advantage/70863660007/","source":"www.usatoday.com","visible":1,"analysis":{"tags":"High Growth, Innovation","company":"Scam Detector, Oolo.io, RMT Wealth Management, AQuest Wealth, Tribal Scale, Zero Circle, Refermate, Rwazi, ShipX, CSM Practice","layoffs":"Not mentioned","summary":"The article discusses ten high-growth companies that have built a moat based on their unique offerings and creativity. These companies include Scam Detector, a platform dedicated to unveiling global scams; Oolo.io, which offers anomaly detection and business intelligence for advertisers and publishers; RMT Wealth Management, a financial planning and accounting firm; AQuest Wealth, a financial services firm; Tribal Scale, a global innovation firm; Zero Circle, a B2B green finance marketplace; Refermate, an online shopping platform; Rwazi, a market intelligence platform; ShipX, a delivery solutions provider; and CSM Practice, a customer success strategy firm.","partners":"Not mentioned","customers":"Not mentioned","investors":"Bonfire Ventures, Newfund, Alumni Ventures, Techstars","confidence":8,"key_topics":"Scam Detection, AI, Wealth Management, Green Finance, Market Intelligence","date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":"Customers, Partners, Investment, Acquisition, Expand","acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers, Partners, Investment, Acquisition, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"lx5RhcT3M0dYOJi3SVtmbn6xXMhNHWxJ3kNa4ie1yW0iftOHH5gyyZ","news_summary":"Ten companies to watch for their innovation, growth and competitive advantage","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"hS4gihzEBNWxgdtjeejP59o0QHULQ5AYbwzXnLMncG0r2kovAxvVaN","date":"May 23, 2023","link":"https://businesstechdaily.co/how-oolo-ai-is-accelerating-the-pace-of-app-analytics/","source":"businesstechdaily.co","visible":1,"analysis":{"tags":"Data Analytics, AI, Business Intelligence","company":"oolo","layoffs":"Not mentioned","summary":"Israeli startup oolo is aiming to transform the business intelligence sector with its AI-driven analytics solution. The companys platform is designed to help businesses operationalize their data more effectively, with a particular focus on ad monetization. The system uses machine learning to model and contextualize data, before feeding it into a predictive matrix. This allows oolo to identify potential issues and opportunities, and provide businesses with actionable insights. The company claims its clients have seen an average revenue uplift of 5-14%.","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":8,"key_topics":"Data Interpretation, Automation, Business Intelligence, Ad Monetization, Predictive Insights","date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":"Customers, Investment","acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers, Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"QreutD5ozCd0vaHEgIbwPX2xFTyMuqk6EFsPqk6bATWlW3XsTHt3wN","news_summary":"How oolo AI Is Accelerating the Pace of App Analytics - Business Tech Daily","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"S9Lb0yJ0yZxnGmdMkvCbao2W5td91V5f3MBAdavxd09qHPw9gNPC9D","date":"Apr 13, 2023","link":"https://www.techtimes.com/articles/289926/20230413/top-5-best-monitoring-software-companies-2023.htm","source":"www.techtimes.com","visible":1,"analysis":{"tags":"Monitoring Software, Data Analytics, Growth Analytics, App Analytics, Monetization Data","company":"Domo, LogicMonitor, Revenera, KaiAnalytics, oolo AI","layoffs":"N/A","summary":"The article discusses the importance of monitoring software companies in todays digital age. These companies provide tools that help businesses track, measure, and analyze data from various sources to gain insights into their products and services performance, customer behavior, and market trends. This allows businesses to optimize their operations, boost revenue, and increase customer satisfaction. The article also lists the top 5 monitoring software companies in 2023, which include Domo, LogicMonitor, Revenera, KaiAnalytics, and oolo AI.","partners":"Unilever, eBay, NBA, Cisco, Danaher, Emerson","customers":"Unilever, eBay, NBA, Cisco, Danaher, Emerson","investors":"N/A","confidence":9,"key_topics":"Monitoring Software, Data Analytics, Business Growth, Customer Behavior, Market Trends","date_of_event":"2023","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Customers, Partners","acquisition_amount":"N/A","structuredIssuesShow":"#Customers, Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"XG0ATuX02zTlimN5OSRAVljdTrjtCgTz1iHmeL4JGdL14bkmin57hx","news_summary":"Top 5 Best Monitoring Software Companies in 2023","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"lMTsFi48oVCz43nSHqHKHqiyQ33X5m029Kz9TsxvZ8pMPsHSahuBnJ","date":"Feb 14, 2023","link":"https://www.cmswire.com/the-wire/oolo-ai-launches-automated-ab-test-monitoring/","source":"www.cmswire.com","visible":1,"analysis":{"tags":"AI, Analytics, Digital Publishing","company":"oolo AI","layoffs":"N/A","summary":"oolo AI, a company offering AI-powered alerting and analytics for digital publishers and advertisers, has extended their Deep Monitoring to A/B tests. The system processes large amounts of data to detect anomalies and their potential business impact. The companys offering is aimed at monetization and growth teams in the digital publishing industry, a $333B market. oolo uses AI and context-aware relationship mapping to help publishers monitor, maintain, and maximize their value chain. The companys automated A/B test monitoring helps publishers reach conclusions quicker and more accurately.","partners":"N/A","customers":"Digital Publishers and Advertisers","investors":"N/A","confidence":8,"key_topics":"A/B Testing, Monetization, Digital Publishing, AI Analytics, Revenue Growth","date_of_event":"N/A","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Customers, Expand","acquisition_amount":"N/A","structuredIssuesShow":"#Customers, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"J9XnpJklqiHN9mIxkCvMBLEvsktOPsC0FQlmDRax4vHv0f07ASIpEX","news_summary":"oolo AI Launches Automated A/B Test Monitoring","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"LWwXwXgi56FboWchQQbKo3hvHtvJVqXrHa2q5IMTAkIiXpH9nx0cLr","date":"Jan 30, 2023","link":"https://finance.yahoo.com/news/automating-monitoring-ad-value-chain-183500468.html","source":"finance.yahoo.com","visible":1,"analysis":{"tags":"Data Analysis, Monetization","company":"oolo","layoffs":"Not mentioned","summary":"Israeli startup oolo is changing the way publishers and advertisers approach monetization and growth by providing data insights. The companys technology automatically scans ad, revenue, and related data to detect anomalies and alert users to business problems and opportunities. It also offers A/B test monitoring and a UA suite to help advertisers monitor performance and optimize spend. The company claims to have reduced the workload by 85% by automating data review and analysis. Major brands including Major League Baseball, ironSource, Voodoo, Outfit7, Scopely, and TapNation are endorsing oolos Deep Monitoring solution.","partners":"Not mentioned","customers":["Major League Baseball","ironSource","Voodoo","Outfit7","Scopely","TapNation"],"investors":"Not mentioned","confidence":9,"key_topics":["Data Monitoring","Advertisers","Publishers","Growth","Monetization"],"date_of_event":"January 30, 2023","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Customers","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"B2HHN4aW84T4BsmDQbjhiy9WRGAxqIHauRHc9qx7rsn4ij9UNKC3Sa","news_summary":"Automating the Monitoring of the Ad Value Chain. How oolo Provides Anomaly Detection with a Business Brain","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"JIGzOQtbRADMFoTzvvpthEdv0QdnAmFZi1KzvYr5gqfY6Q27MnGv3f","date":"Dec 16, 2022","link":"https://mobidictum.com/game-industry/oolo-unveils-automated-ua-monitoring-to-help-app-marketers-maximize-roas/","source":"mobidictum.com","visible":1,"analysis":{"tags":"Product Launch, User Acquisition","company":"oolo","layoffs":"N/A","summary":"App monetization monitoring and workflow enablement platform, oolo, has launched a new user acquisition (UA) product. The product extends oolos automated data review and interpretation capabilities to user acquisition efforts. It can detect abnormal drops or spikes in installs and alert the relevant manager, identifying the specific sources and creatives responsible. The move into the UA space is part of oolos long-term strategy. The company believes that UA and monetization are two sides of the same coin and should not be operationally separated. The new product aims to bridge the gap for growth teams by breaking down silos, unifying data streams, and automatically delivering intelligent insights.","partners":"N/A","customers":"DualCat","investors":"N/A","confidence":9,"key_topics":["UA Product","Automated Data Review","Monetization","Data Monitoring","Operational Efficiency"],"date_of_event":"N/A","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Customers, Expand","acquisition_amount":"N/A","structuredIssuesShow":"#Customers, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"cxaJ4VyJleZu81f7CUtxaFdA5RURDarKQscgREgJtuMXGek2D7fioS","news_summary":"oolo unveils automated UA monitoring to help app marketers maximize ROAS | Game Industry News","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"Hq0cI9eY2VEUgExwVCFPI9RNA9GvR3pWXMxTOWoEw9mas0VlqaPJXs","date":"Nov 10, 2022","link":"https://www.globalgamesforum.com/in-ua-an-awful-lot-of-time-is-spent-looking-at-bi-charts-and-trawling-through-network-uis/","source":"www.globalgamesforum.com","visible":1,"analysis":{"tags":"Growth, Monetization, UA","company":"oolo","layoffs":"N/A","summary":"In an interview, Marc Bearman, VP Commercial at oolo, discusses the companys growth strategy and its unique offerings for app developers and publishers. oolo uses proprietary machine learning technology to model healthy data patterns, predict performance, and detect anomalies. The companys technology reduces the need for manual monitoring and surfaces only genuine, contextually-relevant anomalies. oolo recently released its flagship UA product and plans to expand into the UA space. Bearman believes that as daily data reviews become less viable through manual means, more businesses will turn to oolo.","partners":"N/A","customers":"App developers and publishers","investors":"N/A","confidence":9,"key_topics":"App Development, Growth Strategy, Monetization, User Acquisition, Automation","date_of_event":"N/A","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Customers, Expand","acquisition_amount":"N/A","structuredIssuesShow":"#Customers, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"C0E6hFhZEwnTyUfTYde1TZqsB4f5IJcHzJwHloQjElP8rYLoQyC19F","news_summary":"oolo is Changing the Way App Businesses Invest their Time and Talent","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"TNoudLCN5H8q8v2aR8oMnBHuISLlXWIvMZnlrKk3t642HzSNv4dhE3","date":"Jun 19, 2022","link":"https://calcalist360.webflow.io/articles-en/oolo-en","source":"calcalist360.webflow.io","visible":1,"analysis":{"tags":"Ad Revenue, Automation","company":"oolo","layoffs":"N/A","summary":"oolo, a startup founded by Brener and Yaniv, aims to provide media companies with the technological tools to automatically monitor data and ensure revenue health across various channels. The company was created in response to the complexity of turning traffic into ad revenue, a process that often betrays media brands due to its intricate and ever-changing nature. oolos approach is industry-specific, offering pre-loaded industry context, business dependencies, and operational controls. The company claims its ad revenue and delivery forecasts are 30% more accurate than Googles. Major brands like Major League Baseball and Voodoo are already using oolos services.","partners":"N/A","customers":"Major League Baseball, Voodoo","investors":"Fire-Arc Group","confidence":9,"key_topics":"Ad Revenue, Automation, Media Companies, Data Monitoring, Revenue Health","date_of_event":"N/A","valuation_amount":"$333B (industry value)","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Acquisition, Customers","acquisition_amount":"Undisclosed sum (Carambola sold to Fire-Arc Group)","structuredIssuesShow":"#Acquisition, Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"DvYKNLYuAacH8jOD4ejVEtpd3lK3YHbl1bWX6gASGSEpCf9fdNRaLE","news_summary":"The AI Solution That's Changing How Media Companies Do Business | calcalist 360","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"58b44225-904b-4d89-b598-ed0c3c8e07f9","date":"Mar 9, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3799735,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"AI, ad performance monitoring","company":"Oolo AI Ltd.","layoffs":null,"summary":"Israel-based data monitoring startup Oolo AI Ltd. has raised $6 million in a funding round led by S Capital. The company plans to use the funding to expand its sales and development teams. Oolo develops an AI system that autonomously monitors ad performance on media outlet websites to identify potential monetization issues. The current manual monitoring practice is slow and leads to revenue loss. Oolos software connects directly to data sources and analyzes the system to detect anomalies. Oolo was founded by Yuval Brener and Roey Yaniv, who have previous experience in the interactive video industry. The funding round was seen as a positive growth opportunity for Oolo.","partners":null,"customers":null,"investors":"S Capital, 2B Angels","confidence":9,"key_topics":["Oolo AI","ad performance monitoring","funding","expansion","media outlets"],"date_of_event":"09.03.20","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$6 million","structured_issues":["Investment","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"No8YvR20IIvvOwCTGwa69uHEkhEcCvKrBI1wOTAWngETmTolHkZVbf","news_summary":"Ad Revenue Monitoring Startup Oolo Raises $6 Million","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"}],"newsNumber":10,"techcommunityinvolvement":null,"mediagallery":[{"id":"HHUluY6m5Dbzq9KjYkbgPOCmyjhBrXIy8qUxemG25gfVYzm5A6og29","timestamp":"2023-10-11 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