{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICA4OrH44oJDA","lastupdate":"2023-11-26T00:00:00.000Z","update_date":"2023-11-26T00:00:00.000Z","lastModified":"Jul 6, 2025","active":1,"confidence_score":99,"confidence_score_reason":"markets","urlname":"animo","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$Gjvy1YMY8V8LPv4m1y8yd6QafwqyUdpVR7yfEDNsCl9bKVqfHGgFlr.png","name":"Animo","oneliner":"MMM and AI-powered platform designed to analyze, attribute, and optimize offline media advertising","registrar":"516104866","website":"https://www.animo-tech.com","careerspage":"","founded_month":9,"founded_year":2022,"formernames":[],"sociallinks":{"twitter":"","youtube":"","facebook":"https://www.facebook.com/Animo-417047219149678","linkedin":"https://www.linkedin.com/company/30746867","instagram":""},"social":["https://www.facebook.com/Animo-417047219149678","https://www.linkedin.com/company/30746867"],"flattenedsociallinks":"https://www.facebook.com/Animo-417047219149678|https://www.linkedin.com/company/30746867","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"1-10","employees_exact":4,"patent":0,"raised":1500000,"stage":"Seed","public_stage":"Seed","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["Animo LTD - ADV analysis offline and online media","Animo Tech","Animo-Tech"],"about":"Animo is an MMM and AI-powered platform that uses big data infrastructure to analyze and optimize offline media activity (TV, radio, and billboards), including how it affects online campaigns and digital assets in real time.\nThe company provides users with the ability to compare between previous and ongoing campaigns. It provides tools to measure the effectiveness of each media channel at multiple levels, from a single ad or timeframe up to the resolution of cost per call. The company's solution can predict and show recommendations for the best and most cost-effective mix of media for ongoing and future campaigns.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"+972505730748","country":null,"address":{"israeli":[{"id":"17610f7c-09b8-4aa4-a043-fe7ffc76d81e","city":"Bnei Brak","type":null,"address":"Metsada St 3, Bnei Brak, Israel","placeid":"ChIJjR4rbClKHRURSjl346zaNe0","notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":null},"headquarter_address":null,"district":"Center District","news":[{"id":"yXHrn5nhoordQVtYMPrO0CRHiQhuXlx5KafpbFyFgeRiLuhLETQAGo","date":"Apr 27, 2025","link":"https://www.ishivuk.co.il/data ","source":"www.ishivuk.co.il","visible":1,"analysis":{"tags":"offline marketing","round":null,"company":"ANIMO","layoffs":null,"summary":"ANIMO, an Israeli startup, is revolutionizing offline marketing by using advanced Big Data and Machine Learning technologies to accurately measure the effectiveness of traditional media campaigns such as TV, radio, and billboards. This allows marketers to optimize their budgets and improve ROI, similar to digital marketing strategies. Leading brands like Menora, Eldan, Meitav, and Amisragas are already leveraging these technologies to enhance their marketing performance. By integrating data from various sources, ANIMO provides insights into which campaigns and media channels yield the highest effectiveness, enabling brands to allocate their marketing budgets more efficiently.","partners":null,"customers":["Menora","Eldan","Meitav","Amisragas"],"eventType":null,"investors":null,"confidence":9,"key_topics":["offline campaigns","big data","machine learning","ROI optimization","marketing analytics"],"date_of_event":null,"product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":[],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":"developing","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"O1S0gXtPkoNkqrc6kVvVEKEzXwucpY7LaRixs86XiPiWWRIIEXwyfr","news_summary":"איך לפרוץ את גבולות השיווק באופליין עם דאטה מתקדם | איגוד השיווק הישראלי","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"ORKnI4FbqciwFCiTJUrffhlECdrIXCpFdgaxx2SMKC3oJKvLMFE3R0","date":"Mar 18, 2025","link":"https://shivuk.me/on-the-go/35170?fbclid=IwY2xjawLXVUhleHRuA2FlbQIxMABicmlkETFMaEJSVGJ1SElTZ2xFNXpTAR5gZiEi7t8yxw0BehV7aZWB8evYO_B10CMQJDqD4fayQIg0KTcvB08XCFn29Q_aem_WPa-wjT_Xau6S4YBBdnwYg","source":"shivuk.me","visible":1,"analysis":{"tags":"marketing innovation","round":null,"company":"Animo","layoffs":null,"summary":"The article discusses a podcast episode featuring Ophir Ben Yehonatan and Noam Gechtman, founders of Animo, a company that is making waves in the advertising world. The podcast, hosted by Avi Zitan, is part of a series that delves into the personal and professional lives of leading marketing figures. Animo is praised for its innovative solutions in advertising, which are described as groundbreaking and transformative. The company is seen as having cracked the atom of the advertising world, indicating a significant positive impact and potential for success.","partners":["ADIO","BI-ZI"],"customers":null,"eventType":null,"investors":null,"confidence":9,"key_topics":["podcast","marketing","innovation","advertising","startup"],"date_of_event":"2025-03-18","product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":[],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":null,"entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"2lzjI1lA0HY1nh9Hjw0dFeKrE5VOTuFZOTNOGasj1jlKQJiAFr6bfM","news_summary":"פרק 350 בפודקאסט השיווק: אופיר בן יהונתן ונועם גכטמן, מייסדי אנימו (Animo) - מנהלי שיווק מצייצים","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"ybdXWSt1HN2sAIU2o630d2sWRC1legRlOtMacxmJ9p0xJvS7cZjD4Y","date":"Nov 14, 2024","link":"https://marketing.walla.co.il/item/3704545","source":"marketing.walla.co.il","visible":1,"analysis":{"tags":"advertising","round":null,"company":"אנימו","layoffs":null,"summary":"The article discusses the challenges and innovations in measuring advertising effectiveness in a world where user privacy is increasingly prioritized. Traditional offline advertising has struggled with measurement challenges, while online advertising was once considered ideal for tracking. However, technological and regulatory changes have limited tracking capabilities, prompting companies to adopt innovative solutions. Google and Meta have developed AI-based models to address these challenges. Animo, an Israeli startup, has created technology using machine learning and predictive analytics to analyze offline campaign effectiveness. This technology allows advertisers to gain deep insights into campaign performance, similar to online advertising. The article emphasizes the importance of balancing advertisers needs with user privacy and highlights the role of AI and statistical models in achieving this balance.","partners":null,"customers":null,"eventType":null,"investors":null,"confidence":9,"key_topics":["privacy","advertising","AI","measurement","offline"],"date_of_event":"14.11.2024","product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":[],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":"developing","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"jopryVf0njc5ED5XyGR4HK3kceLtST6FxOdFTTB4c5meggkShFHtKF","news_summary":"איך מודדים את אפקטיביות הפרסום בקמפייני אופליין? - וואלה שיווק ודיגיטל","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"i98tuwyfjdDnRSScpYCwnIpH03nG9B5OUYCJNUDgAvqrLVbT5SBziL","date":"May 21, 2024","link":"https://www.globes.co.il/news/article.aspx?_atscid=7_134353_204082920_2593701_0_Txtetaxjxdshwhus8sp&did=1001479250","source":"www.globes.co.il","visible":1,"analysis":{"tags":"Advertising, AI, Performance","company":"Animo","layoffs":"N/A","summary":"Animo, a start-up founded by Ophir Ben Yehonatan and Noam Gechtman, is using AI to measure the effectiveness of traditional advertising campaigns. The companys system connects to the clients data and external systems to measure the relationship between media activity and engagement. Animos tool allows clients to see where their money is most effective in real time and make decisions about their campaign based on this. The company has already seen success with clients such as Eldan, Menorah and Meitav, and is planning to expand into the German and English markets.","partners":"N/A","customers":"Eldan, Menorah, Meitav","investors":"N/A","confidence":8,"key_topics":"Advertising, AI, Performance, Growth, Market Education","date_of_event":"N/A","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Customers, Expand","acquisition_amount":"N/A","structuredIssuesShow":"#Customers, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"c1MwPMtqsam7EDhmYtZlxAYh2gBNE9buMPoaJ7iKji6N11paHmAsSM","news_summary":"הסטארט-אפ שמפצח כמה מכירות מייצרים שלטי חוצות ופרסומות","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"}],"newsNumber":4,"techcommunityinvolvement":null,"mediagallery":[{"id":"wzBM1Rdt67cQImRfmUkTs90TMMIqpyz5dXWU6kFyywUR4JQwpZQZzg","timestamp":"2025-07-06 13:19:55.000000","resources_type":1,"resources_title":"","resources_file_name":"$sQcBNzO5wsH3IojJait4YLO2A1U7dZBZ3dwnELwZAMdTbphGJPx46W.jpeg","alt":"","cleanBucketUrl":"https://storage.googleapis.com/clean-finder-353810","imageurl":"https://storage.googleapis.com/clean-finder-353810/$sQcBNzO5wsH3IojJait4YLO2A1U7dZBZ3dwnELwZAMdTbphGJPx46W.jpeg","url":"https://storage.googleapis.com/clean-finder-353810/$sQcBNzO5wsH3IojJait4YLO2A1U7dZBZ3dwnELwZAMdTbphGJPx46W.jpeg"},{"id":"jJIjyfhrIWIcqyqHR01Z0Hcg85Ssmql2htFcX61VCjv0XFjL2HTf4b","timestamp":"2025-07-06 13:19:53.000000","resources_type":1,"resources_title":"Walla","resources_file_name":"$1Ki0waSSPm7SkViYeV2Uf16awCUVD0sqaQDoMnXoSgQcZxvJPJMwAR.jpeg","alt":"Walla logo","cleanBucketUrl":"https://storage.googleapis.com/clean-finder-353810","imageurl":"https://storage.googleapis.com/clean-finder-353810/$1Ki0waSSPm7SkViYeV2Uf16awCUVD0sqaQDoMnXoSgQcZxvJPJMwAR.jpeg","url":"https://storage.googleapis.com/clean-finder-353810/$1Ki0waSSPm7SkViYeV2Uf16awCUVD0sqaQDoMnXoSgQcZxvJPJMwAR.jpeg"},{"id":"UDSWKtRZE0D9L4RUqcRXgGQPLUlZWGIPzxf80XDwaVHCeDaiTRulM4","timestamp":"2025-07-06 13:19:52.000000","resources_type":1,"resources_title":"Globes","resources_file_name":"$0V5gVS7EnDfpQPUf42nqcnXkU56TKZYDIVxQRgQgPTDdtGiTuWHNSZ.jpeg","alt":"Globes logo","cleanBucketUrl":"https://storage.googleapis.com/clean-finder-353810","imageurl":"https://storage.googleapis.com/clean-finder-353810/$0V5gVS7EnDfpQPUf42nqcnXkU56TKZYDIVxQRgQgPTDdtGiTuWHNSZ.jpeg","url":"https://storage.googleapis.com/clean-finder-353810/$0V5gVS7EnDfpQPUf42nqcnXkU56TKZYDIVxQRgQgPTDdtGiTuWHNSZ.jpeg"}],"tags":["data-analytics","enterprise-solutions","saas","advertising","adtech","web-platform","big-data","marketing","artificial-intelligence","social-media","advertisers"],"classificationIDs":["agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4OuV-eAKDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Pvo5JcKDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lv-ntoKDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lu1rJEIDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Jvz8b0KDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lv-454IDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4If8t7MIDA","agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4NuxioUJDA"],"technologysuccessstory":null,"usecases":[],"businessmodels":["B2B"],"productstage":"Released","products":[],"geomarkets":["North America","Europe"],"targetmarkets":[],"marketcapital":null,"marketcapitaldate":null,"funding":{"investors":0,"lastfunding":"$1.5M","totalrounds":1,"fundingstage":"Seed","totalfunding":"$1.5M","publicinvestors":0,"lastpublicfunding":1500000,"totalpublicrounds":1,"totalpublicfunding":1500000},"team":[{"name":"Ofir Ben Yehonatan","email":"ofir@animo-tech.com","phone":"","gender":"Male","userid":"agxzfmlsbGlzdHNpdGVyFQsSCE5ld19Vc2VyGICA4OGf2skIDA","bounced":false,"claimed":1,"founder":1,"urlname":"ofir-ben-yehonatan","visible":1,"memberid":"agxzfmlsbGlzdHNpdGVyFwsSCk5ld19NZW1iZXIYgIDguvax3gsM","position":"Co-founder & CEO","last_name":"Ben Yehonatan","claimtoken":"470f2f7dbe2069ddcc0cef38f238a7b4bd28ff0587cf500487857fbe8f7ccaf2","first_name":"Ofir","picturekey":"$cpb6EwqfUrzJlN7ijWJ5Mj2AEw3fhjYdIxcEExD1QLkdHAnTed6kCo","claimeddate":"2020-07-05","linkedinurl":"https://www.linkedin.com/in/ofir-ben-yehonatan-897a6255/","unsubscribed":false,"is_activeuser":1,"additionalemail":"","claimedemaildate":"2020-07-05 10:46:12.000000","initials":"","pictureurl":"https://storage.googleapis.com/clean-finder-353810/$cpb6EwqfUrzJlN7ijWJ5Mj2AEw3fhjYdIxcEExD1QLkdHAnTed6kCo","linkedin-display":"flex","teammembertagclass":"connect","teammembertagcontent":"Connect","channelId":"","visibilityClassName":"","visibilityTooltip":""},{"name":"Noam Gechtman","email":"noam@animo-tech.com","phone":"","gender":"Male","userid":"agxzfmlsbGlzdHNpdGVyFQsSCE5ld19Vc2VyGICA4JqHydMIDA","bounced":false,"claimed":0,"founder":1,"urlname":"noam-gechtman","visible":1,"memberid":"agxzfmlsbGlzdHNpdGVyFwsSCk5ld19NZW1iZXIYgIDgqoqf_AoM","position":"Co-Founder - CMO & CPO","last_name":"Gechtman","claimtoken":"ta1LwcPJeWmubkIRIvxlHTlieyE2VnXc7nelkAwhSE3btOxC5073Oh","first_name":"Noam","picturekey":"$A3FLyzM3CDKxe8NFfNwLyjhvHTRGAmQmeoVbvmqfmpcYrtbJ6pX7ff.jpeg","claimeddate":null,"linkedinurl":"https://www.linkedin.com/in/noam-gechtman-a736a450/","unsubscribed":false,"is_activeuser":1,"additionalemail":"","claimedemaildate":"2025-07-06 13:08:13.000000","initials":"","pictureurl":"https://storage.googleapis.com/clean-finder-353810/$A3FLyzM3CDKxe8NFfNwLyjhvHTRGAmQmeoVbvmqfmpcYrtbJ6pX7ff.jpeg","linkedin-display":"flex","teammembertagclass":"connect","teammembertagcontent":"Connect","channelId":"","visibilityClassName":"","visibilityTooltip":""},{"name":"Ofir Ben Yehonatan","email":"ofir@animo-tech.com","phone":"","gender":"Male","userid":"agxzfmlsbGlzdHNpdGVyFQsSCE5ld19Vc2VyGICA4OGf2skIDA","bounced":false,"claimed":1,"founder":null,"urlname":"ofir-ben-yehonatan","visible":1,"memberid":"Oe5xsab0rFexFy2yMf23Vw2x8RXIrlhYrW0EB6KajcYYfxZp4NoqiH","position":"","last_name":"Ben Yehonatan","claimtoken":null,"first_name":"Ofir","picturekey":"$u5todAJ1CzZUZqZnuNVGRTbdtDYdxvLsccNDutRrnBXqovq6ZWaCex","claimeddate":"2025-07-06","linkedinurl":"https://www.linkedin.com/in/ofir-ben-yehonatan-897a6255/","unsubscribed":false,"is_activeuser":1,"additionalemail":"","claimedemaildate":null,"initials":"","pictureurl":"https://storage.googleapis.com/clean-finder-353810/$u5todAJ1CzZUZqZnuNVGRTbdtDYdxvLsccNDutRrnBXqovq6ZWaCex","linkedin-display":"flex","teammembertagclass":"connect","teammembertagcontent":"Connect","channelId":"","visibilityClassName":"","visibilityTooltip":""},{"name":"Ofir Ben Yehonatan","email":"ofir@animo-tech.com","phone":"","gender":"Male","userid":"agxzfmlsbGlzdHNpdGVyFQsSCE5ld19Vc2VyGICA4OGf2skIDA","bounced":false,"claimed":1,"founder":null,"urlname":"ofir-ben-yehonatan","visible":1,"memberid":"gjaBqrnVbrfMoq2TaiKo2GKpc3zFSnZ8WFO2o24kCuEJUqzHOPNkA9","position":"","last_name":"Ben Yehonatan","claimtoken":null,"first_name":"Ofir","picturekey":"$u5todAJ1CzZUZqZnuNVGRTbdtDYdxvLsccNDutRrnBXqovq6ZWaCex","claimeddate":"2025-07-06","linkedinurl":"https://www.linkedin.com/in/ofir-ben-yehonatan-897a6255/","unsubscribed":false,"is_activeuser":1,"additionalemail":"","claimedemaildate":null,"initials":"","pictureurl":"https://storage.googleapis.com/clean-finder-353810/$u5todAJ1CzZUZqZnuNVGRTbdtDYdxvLsccNDutRrnBXqovq6ZWaCex","linkedin-display":"flex","teammembertagclass":"connect","teammembertagcontent":"Connect","channelId":"","visibilityClassName":"","visibilityTooltip":""}],"description_edited":1,"tag_line_edited":1,"sector":"Social Media and Advertising","sectorverify":{"id":"agxzfmlsbGlzdHNpdGVyFQsSCE5ld19Vc2VyGICAgN6Q_5EKDA","fullname":"Rinat Korbet"},"biverify":{"id":"agxzfmlsbGlzdHNpdGVyFQsSCE5ld19Vc2VyGICAoNbc3s0KDA","fullname":"Hilla Gorokhovsky"},"biverifydate":"2019-11-28T00:00:00.000Z","crunchbaseid":"","lastupdator":"Jenny Sotnik-Talisman","lastupdator_email":"jenny.sotnik@sncentral.org","creator":"Jenny Sotnik-Talisman","creator_email":"genys30@yahoo.com","createdate":"2019-11-17T00:00:00.000Z","biverification":"Hilla Gorokhovsky","sectorverification":"Rinat Korbet","affiliatedOrganizations":null,"timeline":[{"id":"agxzfmlsbGlzdHNpdGVyFgsSCUJhc2VFdmVudBiAgOCR1visCgw","date":"Mar 2023","amount":"$1.5M","source":"Information received from Miki the CTO","eventtype":"FundingRoundEvent","investment":[],"eventvisibility":"Public","amountvisibility":"Public","fundingvisibility":"Public","fundingtypefundingtype":"Seed","style":"","hiddenCompanyTooltip":"","fundingvisibilityClassName":"","fundingvisibilityTooltip":"","amountvisibilityClassName":"","amountvisibilityTooltip":"","token_visibilityClassName":"","token_visibilityTooltip":"","sectionname":"Private Equity Funding","amountnumber":1500000,"capitalraised":"Undisclosed","valuation":"Undisclosed"}],"investmentstage":[],"exits":[],"investments":[],"portfolio":[],"funds":[],"founded":"9/2022","databases":[],"sharedspaces":[],"utilities":[],"contributors":[],"employeesworldwide":"","fundingtype":"Startup","parsedName":"Animo","logourl":"https://storage.googleapis.com/clean-finder-353810/$Gjvy1YMY8V8LPv4m1y8yd6QafwqyUdpVR7yfEDNsCl9bKVqfHGgFlr.png","oglogourl":"https://storage.googleapis.com/clean-finder-353810/$Gjvy1YMY8V8LPv4m1y8yd6QafwqyUdpVR7yfEDNsCl9bKVqfHGgFlr.png","seoabout":"Animo is an MMM and AI-powered platform that uses big data infrastructure to analyze and optimize offline media activity (TV, radio, and billboards), inclu...","seoTitle":"Israeli Startup","solutions":[],"teamMembersNumber":4,"primarySector":"Business Software","primary-sector-display":"block","classifications":[{"depth":0,"name":"Sector","queryString":"sectorclassification=undefined","classificationName":"sectorclassification"},{"depth":1,"name":"Business Software","queryString":"sectorclassification=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","classificationName":"sectorclassification"},{"depth":2,"name":"Sales & Marketing Solutions","queryString":"sectorclassification=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4OuV-eAKDA","classificationName":"sectorclassification"},{"depth":3,"name":"Advertising Platforms","queryString":"sectorclassification=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Pvo5JcKDA","classificationName":"sectorclassification"},{"depth":0,"name":"Core Technology","queryString":"coretechnology=undefined","classificationName":"coretechnology"},{"depth":1,"name":"Artificial Intelligence","queryString":"coretechnology=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lu1rJEIDA","classificationName":"coretechnology"},{"depth":1,"name":"Platforms & Interfaces","queryString":"coretechnology=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4NuxioUJDA","classificationName":"coretechnology"},{"depth":2,"name":"Web","queryString":"coretechnology=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4If8t7MIDA","classificationName":"coretechnology"},{"depth":0,"name":"Target Customer","queryString":"targetcustomer=undefined","classificationName":"targetcustomer"},{"depth":1,"name":"Enterprise & Professional Services","queryString":"targetcustomer=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA","classificationName":"targetcustomer"},{"depth":2,"name":"Marketing & Sales","queryString":"targetcustomer=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Jvz8b0KDA","classificationName":"targetcustomer"},{"depth":3,"name":"Advertising","queryString":"targetcustomer=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lv-454IDA","classificationName":"targetcustomer"}],"classificationDelimited":["SectorClassificationModel>Business Software#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA>Sales & Marketing Solutions#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4OuV-eAKDA","SectorClassificationModel>Business Software#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","SectorClassificationModel>Business Software#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA>Sales & Marketing Solutions#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4OuV-eAKDA>Advertising Platforms#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Pvo5JcKDA","IndustryClassificationModel>Enterprise & Professional Services#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA","TechnologyClassificationModel>Artificial Intelligence#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lu1rJEIDA","IndustryClassificationModel>Enterprise & Professional Services#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA>Marketing & Sales#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Jvz8b0KDA","IndustryClassificationModel>Enterprise & Professional Services#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA>Marketing & Sales#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Jvz8b0KDA>Advertising#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lv-454IDA","TechnologyClassificationModel>Platforms & Interfaces#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4NuxioUJDA>Web#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4If8t7MIDA","TechnologyClassificationModel>Platforms & Interfaces#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4NuxioUJDA"],"classificationsViewModel":"|0:>SectorClassificationModel|1:>SectorClassificationModel/Business Software#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA|2:>SectorClassificationModel>Business Software#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA/Sales & Marketing Solutions#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4OuV-eAKDA|3:>SectorClassificationModel>Business Software#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA>Sales & Marketing Solutions#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4OuV-eAKDA/Advertising Platforms#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Pvo5JcKDA|0:>IndustryClassificationModel|1:>IndustryClassificationModel/Enterprise & Professional Services#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA|2:>IndustryClassificationModel>Enterprise & Professional Services#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA/Marketing & Sales#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Jvz8b0KDA|3:>IndustryClassificationModel>Enterprise & Professional Services#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA>Marketing & Sales#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Jvz8b0KDA/Advertising#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lv-454IDA|0:>TechnologyClassificationModel|1:>TechnologyClassificationModel/Artificial Intelligence#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lu1rJEIDA|1:>TechnologyClassificationModel/Platforms & Interfaces#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4NuxioUJDA|2:>TechnologyClassificationModel>Platforms & Interfaces#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4NuxioUJDA/Web#agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4If8t7MIDA|","classificationTrees":{"sector":[{"title":"Business Software","key":"0-0","path":"SectorClassificationModel>Business Software","children":[{"title":"Sales & Marketing Solutions","key":"0-0-0","path":"SectorClassificationModel>Business Software>Sales & Marketing Solutions","children":[{"title":"Advertising Platforms","key":"0-0-0-0","path":"SectorClassificationModel>Business Software>Sales & Marketing Solutions>Advertising Platforms"}]}]}],"targetCustomer":[{"title":"Enterprise & Professional Services","key":"0-0","path":"IndustryClassificationModel>Enterprise & Professional Services","children":[{"title":"Marketing & Sales","key":"0-0-0","path":"IndustryClassificationModel>Enterprise & Professional Services>Marketing & Sales","children":[{"title":"Advertising","key":"0-0-0-0","path":"IndustryClassificationModel>Enterprise & Professional Services>Marketing & Sales>Advertising"}]}]}],"coreTechnology":[{"title":"Artificial Intelligence","key":"0-0","path":"TechnologyClassificationModel>Artificial Intelligence"},{"title":"Platforms & Interfaces","key":"0-1","path":"TechnologyClassificationModel>Platforms & Interfaces","children":[{"title":"Web","key":"0-1-0","path":"TechnologyClassificationModel>Platforms & Interfaces>Web"}]}]},"sectorClassifications":[{"depth":0,"name":"Sector","queryString":"sectorclassification=undefined","classificationName":"sectorclassification"},{"depth":1,"name":"Business Software","queryString":"sectorclassification=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","classificationName":"sectorclassification"},{"depth":2,"name":"Sales & Marketing Solutions","queryString":"sectorclassification=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4OuV-eAKDA","classificationName":"sectorclassification"},{"depth":3,"name":"Advertising Platforms","queryString":"sectorclassification=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Pvo5JcKDA","classificationName":"sectorclassification"}],"coreTechnologyClassifications":[{"depth":0,"name":"Core Technology","queryString":"coretechnology=undefined","classificationName":"coretechnology"},{"depth":1,"name":"Artificial Intelligence","queryString":"coretechnology=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lu1rJEIDA","classificationName":"coretechnology"},{"depth":1,"name":"Platforms & Interfaces","queryString":"coretechnology=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4NuxioUJDA","classificationName":"coretechnology"},{"depth":2,"name":"Web","queryString":"coretechnology=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4If8t7MIDA","classificationName":"coretechnology"}],"targetCustomerClassifications":[{"depth":0,"name":"Target Customer","queryString":"targetcustomer=undefined","classificationName":"targetcustomer"},{"depth":1,"name":"Enterprise & Professional Services","queryString":"targetcustomer=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lvn0O8IDA","classificationName":"targetcustomer"},{"depth":2,"name":"Marketing & Sales","queryString":"targetcustomer=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Jvz8b0KDA","classificationName":"targetcustomer"},{"depth":3,"name":"Advertising","queryString":"targetcustomer=agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Lv-454IDA","classificationName":"targetcustomer"}],"classificationNames":{"sector":["Business Software","Sales & Marketing Solutions","Advertising Platforms"],"coreTechnology":["Artificial Intelligence","Platforms & Interfaces","Web"],"targetCustomer":["Enterprise & Professional Services","Marketing & Sales","Advertising"]},"section":null,"sectionParams":"","queryParams":"","popup_claim_profile":"false","claimedBadge":"inline","display":{"mainContact":"none","climateTag":"none","seeMoreSimilarCompanisDisplay":"none","similarCompaniesTitleFontSize":"3.2rem","similarCompaniesTitle":"Similar Companies","similar_companies":[]},"mainContact":{},"_eventview":{"publicoffering_exit":[],"privateequityfunding":[{"id":"agxzfmlsbGlzdHNpdGVyFgsSCUJhc2VFdmVudBiAgOCR1visCgw","date":"Mar 2023","amount":"$1.5M","source":"Information received from Miki the CTO","eventtype":"FundingRoundEvent","investment":[],"eventvisibility":"Public","amountvisibility":"Public","fundingvisibility":"Public","fundingtypefundingtype":"Seed","style":"","hiddenCompanyTooltip":"","fundingvisibilityClassName":"","fundingvisibilityTooltip":"","amountvisibilityClassName":"","amountvisibilityTooltip":"","token_visibilityClassName":"","token_visibilityTooltip":"","sectionname":"Private Equity Funding","amountnumber":1500000,"capitalraised":"Undisclosed","valuation":"Undisclosed"}],"nonequityfunding":[],"merger_acquisitions":[],"others":[]}}