{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ6fg_IJDA","lastupdate":"2024-04-09T00:00:00.000Z","update_date":"2024-04-09T00:00:00.000Z","lastModified":"Dec 8, 2024","active":1,"confidence_score":85,"confidence_score_reason":"tags, markets, not claimed","urlname":"kenshoo","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$HtUBgx2vimIk3aAlBT1NNweJUx3J6HPyQAxs4TZqGORzpxZ799jGDK","name":"Skai","oneliner":"AI-powered Market Analytics","registrar":"513823682","website":"https://skai.io/","careerspage":"https://skai.io/company/careers","founded_month":4,"founded_year":2006,"formernames":["Kenshoo"],"sociallinks":{"twitter":"https://twitter.com/skaicommerce","youtube":"https://www.youtube.com/c/skaicommerce","facebook":"https://www.facebook.com/skaicommerce","linkedin":"https://www.linkedin.com/company/167470","instagram":"https://www.instagram.com/lifeatskai"},"social":["https://www.youtube.com/c/skaicommerce","https://www.linkedin.com/company/167470","https://www.instagram.com/lifeatskai","https://twitter.com/skaicommerce","https://www.facebook.com/skaicommerce","https://www.linkedin.com/showcase/skai-technology"],"flattenedsociallinks":"https://www.youtube.com/c/skaicommerce|https://www.linkedin.com/company/167470|https://www.instagram.com/lifeatskai|https://twitter.com/skaicommerce|https://www.facebook.com/skaicommerce|https://www.linkedin.com/showcase/skai-technology","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"500+","employees_exact":726,"patent":1,"raised":51660149,"stage":"F","public_stage":"F","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["Sky"],"about":"Skai is the only omnichannel marketing platform for performance advertising. 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This follows a previous workforce reduction in 2022 due to a merger with Signals Analytics. Skai, founded in 2006, is focusing on high-growth areas in commerce and retail media to improve profitability and operational efficiency. The company is offering support to affected employees. Notable investors include Sequoia and Qumra, though Skai has not raised funds recently.","partners":null,"customers":null,"investors":["Sequoia","Qumra"],"confidence":10,"key_topics":["layoffs","merger","profitability","efficiency","retail media"],"date_of_event":"2022","valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Layoffs"],"acquisition_amount":null,"structuredIssuesShow":"#Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"IyhDNbHTqiSeL7sntHVjMqAgQaytscSQUP2KLYc9aho4S7gTQZ0NjV","news_summary":"Skai laying off 80 employees as company refocuses strategy | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"ipyaOcAo4TL9ciFW98fEqUz7E3L2sOdojpUrTIr3tRkUDRZr3xTVjz","date":"Sep 18, 2023","link":"https://globaldigitalexcellenceawards.com/2023/09/18/skai-shortlisted-for-global-digital-excellence-awards-best-use-of-data/","source":"globaldigitalexcellenceawards.com","visible":1,"analysis":{"tags":"Award Nomination, Advertising Innovation","company":"Skai","layoffs":"Not mentioned","summary":"Skai, an advertising platform, has been nominated for the Best Use of Data category at the Global Digital Excellence Awards. The nomination is based on a successful advertising campaign Skai conducted with digital marketing agency Croud and its client, mens grooming brand Every Man Jack. The campaign used Skais platform to centralize campaign management, focusing on increasing net SKU profitability and boosting profitability by 50% for Every Man Jacks Beard products on Amazon Ads. The campaign exceeded its target, realizing a 216% increase in net SKU profitability.","partners":["Croud"],"customers":["Every Man Jack"],"investors":"Not mentioned","confidence":9,"key_topics":["Award Nomination","Data Use","Advertising Campaign","Profitability Increase","Product Innovation"],"date_of_event":"18th September 2023","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Customers","Partners"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"MKZvKpV2L2htefTmdEQrTsE59scfNrDBRQpUNP2nT3xBcZ6AxK5nvB","news_summary":"Skai Shortlisted for Global Digital Excellence Awards Best Use of Data - Global Digital Excellence Awards","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"ipj7dAYuOvOyIyxxgYu6puDW4qnULdoKaBKdLe12fHpNnFlouf7I2i","date":"Sep 13, 2023","link":"https://pulse2.com/skai-yoav-izhar-prato-profile/","source":"pulse2.com","visible":1,"analysis":{"tags":"Digital Marketing, Omnichannel Advertising","company":"Skai","layoffs":"Not mentioned","summary":"Skai, a digital marketing company, empowers brands to manage omnichannel digital campaigns. The companys CEO, Yoav Izhar-Prato, discussed the companys journey, its core products, and future goals in a recent interview. Skais platform includes solutions for retail media, paid search, paid social, and app marketing. The company has seen significant growth, generating over $350 billion in annualized revenue for its customers. Skai is backed by venture capital firms like Sequoia Capital, Bain Capital Ventures, Arts Alliance, Tenaya Capital, and Qumra Capital.","partners":["Google","Amazon Ads","TikTok","Snap","Walmart Connect","Instacart","Roundel","Criteo","CitrusAd","Pinterest","Microsoft","Apple Search Ads","Meta"],"customers":["L’oreal","Kellogs","Zinus","LG","Vodafone","Walgreens","GroupM","MediaCom","Reprise","Tinuiti","iProspect"],"investors":["Sequoia Capital","Bain Capital Ventures","Arts Alliance","Tenaya Capital","Qumra Capital"],"confidence":9,"key_topics":["Company Growth","Customer Success","Investment","Company Rebranding","Future Goals"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Customers","Partners","Investment"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Partners  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"06hZn2icClzs1oDWSmsAm8k8kEZdUvi48PdabrrxbsFNNDIKhbvCC4","news_summary":"Skai: Empowering Brands And Agencies To Manage Enterprise-Level Digital Campaigns Across Walled Garden Media","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"YTX3cr7xKNpwtUSThTguAuhmuLPqelrZchOJOI5wwZC4SEsz3llvM5","date":"Mar 20, 2023","link":"https://www.tech12.co.il/index-career/Article-791c967679ff681027.htm?_atscid7_134353_204082920_2387111_0_Txtetaxjxdshwhus8sp","source":"www.tech12.co.il","visible":1,"analysis":{"tags":"layoffs","company":"SKAI","layoffs":"several","summary":"SKAI, an Israeli digital marketing company, announced that it is laying off several employees as it moves its cash reserves out of Israel in protest against the judicial revolution. This is the second round of layoffs for the company, with the previous one occurring in July last year. The company aims to keep only the basic funds required for tax payments in Israel and transfer the rest to foreign banks. The layoffs will affect all areas of the company, including technology personnel and employees in both Israel and the United States. SKAI stated that the decision to downsize is due to market conditions and the global slowdown, and it aims to reduce its expenses by approximately 8%.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["SKAI","layoffs","cash reserves","protest","market slowdown"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Layoffs"],"acquisition_amount":null,"structuredIssuesShow":"#Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"2KNt36Maxh5cIzh1UZrIMVtVzlsU0n7bevmO8aWGPQDCT5wfhFaDIm","news_summary":"פיטורים ב-SKAI הישראלית: עשרות עובדים יקוצצו","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"XO86i7HGtOmxaO5g9iOOww96t58Qw4zvWWjry6o1VH1VlJCkSnvekm","date":"Feb 1, 2023","link":"https://www.prnewswire.com/news-releases/new-partnership-between-skai-and-analytic-index-offers-cutting-edge-search-intelligence-and-digital-shelf-insights-and-activation-301735742.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"partnership","company":"Skai","layoffs":null,"summary":"Skai has announced a partnership with Analytic Index, a retail search and sales analytics company. This partnership aims to provide brands and agencies with the insights needed to optimize strategies, improve performance, and scale reporting in the retail media and retail search space. Analytic Index offers organic and paid search, market share, shelf, and competitive intelligence for brands and agencies selling on platforms like Amazon, Walmart, Target, and Kroger. By integrating Analytic Indexs data with Skais activation and optimization platform, advertisers can leverage multi-retailer performance data and category insights to gain a competitive advantage. The partnership fills the gap in data availability from retailers native platforms and offers a holistic solution for agencies.","partners":"Analytic Index","customers":null,"investors":null,"confidence":8,"key_topics":["marketing platform","partnership","ecommerce analytics","retail media","competitive intelligence"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"GdybKn5q8sjaBWB0344Pw5uXW4XjAXpbia1WzJNGU8AmDRpONgSnYn","news_summary":"New partnership between Skai and Analytic Index offers cutting-edge search intelligence and digital shelf insights and activation","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"72142d1e-8961-4212-9c9b-d1f3768de7c2","date":"Jul 27, 2022","link":"https://www.calcalist.co.il/calcalistech/article/bk11igjc35","source":"www.calcalist.co.il","visible":1,"analysis":{"tags":"layoffs","company":"SKAI","layoffs":30,"summary":"SKAI, formerly known as Kensho, a veteran Israeli tech company specializing in digital marketing, is laying off around 30 employees, primarily from its recently acquired company Signals. The layoffs account for 4% of SKAIs workforce. The decision to downsize is attributed to market conditions and the global economic slowdown. SKAI aims to streamline operations to ensure profitability and competitiveness. Signals, founded in 2009, raised $55 million before being acquired by SKAI. The company is making efforts to minimize the impact on employees.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["layoffs","company efficiency","market conditions","economic slowdown","acquisition"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Layoffs"],"acquisition_amount":null,"structuredIssuesShow":"#Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"99QnQZ7k3GpFthtRx7VXhWKXjUwlGL0agTGbbM2gNGRBe8IqpqBKwf","news_summary":"חברת השיווק הדיגיטלי SKAI (לשעבר קנשו) מפטרת 30 עובדים  כלכליסט","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"05988a62-b60a-4815-8ba1-8911fcd182b9","date":"Feb 14, 2022","link":"https://www.prnewswire.com/news-releases/skai-wins-microsoft-advertising-award-for-the-fifth-consecutive-year-301481550.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"marketing platform","company":"Skai","layoffs":null,"summary":"Skai has been awarded Microsoft Advertisings Independent Partner of the Year Award for the fifth year in a row. The partnership between Skai and Microsoft Advertising aims to deliver solutions that enable clients to drive growth through technology. They have collaborated on strategic initiatives to improve clients advertising performance and adoption of strategies. Skai values its ongoing partnership with Microsoft Advertising and is committed to bringing the latest innovations to its clients. The award recognizes Skais leadership and success in the digital advertising space.","partners":"Microsoft Advertising","customers":null,"investors":null,"confidence":9,"key_topics":["Microsoft Advertising","partnership","awards","digital advertising","product development"],"date_of_event":"February 10, 2022","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"I0FD6ACb1HGqZs6TEIdnHiJNr91BrdxSybBYkg4b3vaZybqv8kpOIz","news_summary":"Skai Wins Microsoft Advertising Award for the Fifth Consecutive Year","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"81474055-d4c3-43b7-a997-c09128b3e09f","date":"Feb 8, 2022","link":"https://www.prnewswire.com/news-releases/skai-expands-api-integration-with-citrusad-offering-brands-and-agencies-faster-retailer-network-growth-301477517.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"partnership","company":"Skai","layoffs":null,"summary":"Skai announces an expansion of its partnership with CitrusAd to provide greater insight into the growing online grocery and CPG markets. The partnership aims to help brands onboard, ramp, and expand their retailer reach within one unified platform, contributing to their market share growth. CitrusAd is releasing new API capabilities to trusted partners like Skai, enabling optimized efficiency and stability. The partnership offers brands and agencies access to services such as campaign management, optimization, and cross-channel measurement on retailer inventory. The integration helps enable faster growth with new retailers and markets, empowering customers to scale their global retail media efforts. Skai is a marketing intelligence platform that powers brand insights, decisions, and execution for faster, more predictable go-to-market outcomes.","partners":["CitrusAd"],"customers":null,"investors":null,"confidence":9,"key_topics":["expansion","partnership","online grocery","CPG markets","retail media"],"date_of_event":"2022-02-08","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"FiaOtLEGBvM6FH6lK8pt8t20CAYQYgaMWAMj335nWLZIO3A5LtPsi0","news_summary":"Skai expands API integration with CitrusAd, offering brands and agencies faster retailer network growth","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"36fbe6bf-d5c4-4faa-9ffd-f54fb2b3200b","date":"Feb 6, 2022","link":"https://finance.walla.co.il/item/3487299?_atscid=7_134353_204082920_2102009_0_Txtetaxjxdshwhus8sp","source":"finance.walla.co.il","visible":1,"analysis":{"tags":"Recruitment, Expansion","company":"Skai","layoffs":"N/A","summary":"Skai, a smart trading and marketing platform, is recruiting for approximately 120 positions worldwide and over 50 positions in Israel. 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The company is invested by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital.","partners":"N/A","customers":"Macys, Procter and Gamble, Coca Cola, Playstation, Volvo, Toyota, Spotify, Kimberly Clark","investors":"Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango, Qumra Capital","confidence":10,"key_topics":"Recruitment, Expansion","date_of_event":"06/02/2022","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Expand","acquisition_amount":"N/A","structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"pB9yFai5braiyim45O2EhlwbhUW6T5T6o4RYoju176SnmmHvAFV4lY","news_summary":"120 משרות בעולם, 50 בישראל: הגיוס ההמוני של Skai - וואלה! כסף","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"1eea3727-7a15-4cc7-9449-d321a40cd8cf","date":"Jun 8, 2021","link":"https://www.prnewswire.com/news-releases/kenshoo-rebrands-to-skai-following-massive-universal-ecommerce-adoption-aims-to-meet-faster-smarter-go-to-market-brand-and-retailer-needs-301307849.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"rebranding, market intelligence, e-commerce, retail, data intelligence, acquisition, AI-powered analytics","company":"Kenshoo","layoffs":null,"summary":"Kenshoo is rebranding as Skai following massive investments into e-commerce, retail, and data intelligence, as well as the acquisition of Signals Analytics. The company aims to enable better decisions and help brands thrive in the changing landscape of e-commerce and D2C business models. Skai offers an AI-powered suite of data analytics products that provide market intelligence, omnichannel media activation, and testing and measurement tools. The companys focus is on unifying data and understanding consumers in real-time. Skai is positioned to help brands navigate changing privacy regulations and bring products to market. The rebranding reflects the companys commitment to providing actionable intelligence and serving its clients organizations. Skai is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures.","partners":["Signals Analytics"],"customers":["PepsiCo","Reckitt"],"investors":null,"confidence":9,"key_topics":["Rebranding","E-commerce","Data intelligence","AI-powered analytics","Customer insights"],"date_of_event":"June 8, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Investment","Acquisition"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"lbhCWuP17btreCbmJ5etPJxqdSAsEXg0FzpvbvEQe6ECXJgYe8hjcR","news_summary":"Kenshoo Rebrands to Skai Following Massive Universal Ecommerce Adoption, Aims to Meet Faster, Smarter, Go-to-Market Brand and Retailer Needs","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"8dc45845-63f2-4b71-914f-c2b734721b10","date":"Jan 27, 2021","link":"https://www.prweb.com/releases/new_kenshoo_research_pandemic_couldnt_quell_holiday_tide_as_digital_marketers_invested_heavily_in_q4_to_engage_shoppers_across_channels/prweb17689702.htm","source":"www.prweb.com","visible":1,"analysis":{"tags":"digital advertising","company":"Kenshoo","layoffs":null,"summary":"Kenshoo released The Kenshoo Q4 2020 Quarterly Trends Infographic, which highlights the increase in digital advertising spending and performance in Q4. 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Overall, despite the challenges of the pandemic, advertisers remained focused on the traditional holiday push.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["holiday push","digital advertising spending","ecommerce","social ad spending","paid search spending"],"date_of_event":"Q4 2020","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"rUn1d8qD1YeGBzDKaFEXXxjg2hWvbL3Qx7PIBqMhgpM29wLL5dRnN6","news_summary":"New Kenshoo Research: Pandemic Couldn't Quell Holiday Tide as Digital Marketers Invested Heavily in Q4 to Engage Shoppers Across Channels","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"2cb4e4eb-2c4f-4677-92f0-963c32831875","date":"Dec 17, 2020","link":"https://en.globes.co.il/en/article-kenshoo-to-buy-marketing-intelligence-co-signals-analytics-1001353527","source":"en.globes.co.il","visible":1,"analysis":{"tags":"acquisition","company":"Kenshoo","layoffs":null,"summary":"Kenshoo, an Israeli digital advertising platform, has announced its acquisition of Signals Analytics, an Israeli AI marketing intelligence analytics company. 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The acquisition is expected to contribute to Kenshoos growth in the performance marketing sector.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["acquisition","AI analytics","digital advertising","marketing intelligence","e-commerce adoption"],"date_of_event":"2020-12-17","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Acquisition"],"acquisition_amount":null,"structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"ucgoIgOoaDqIiJ2fJl3I30ighFUu6NmRsjfrUTntMmn6ACFOL7Hg8o","news_summary":"Kenshoo to buy marketing intelligence co Signals Analytics","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"7ed8cfb4-8559-49fc-8a63-022a9f8b8d3b","date":"Nov 8, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3869916,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"acquisition, ad-tech","company":"Kenshoo Ltd.","layoffs":"Not mentioned","summary":"Israeli ad-tech company Kenshoo Ltd. is reportedly in the process of acquiring Signals Analytics, another firm in the advertising sector. The terms of the acquisition have not been disclosed, but it is expected to include only a small cash element. Kenshoo, which was founded in 2006 and employs around 600 people, has raised $65m to date. Signals Analytics, founded in 2009, has raised $52m, with its last funding round in 2017 led by Pitango Growth. The companys platform collects, analyses and produces insights from a range of public and proprietary sources.","partners":"Not mentioned","customers":"Not mentioned","investors":"Pitango Growth, Qumra Capital, Sequoia, TPY Capital","confidence":9,"key_topics":"acquisition, ad-tech, data-extraction, analysis, placement solution","date_of_event":"08.11.20","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Kenshoo: $65 million, Signals Analytics: $52 million","structured_issues":"Acquisition","acquisition_amount":"Not mentioned","structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"lntV66WedOIbTflUmXNDOFdpY3w7AkUyBCWIX4RuIR7YCMiaK12KSN","news_summary":"Kenshoo closing on purchase of Signals Analytics in marketing sector merger","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"c82a5e6a-4d2f-4e44-a17a-42df569225a6","date":"May 22, 2019","link":"https://martechseries.com/video/video-advertising/instagram-stories-and-video-ads-become-branding-staples-in-social/","source":"martechseries.com","visible":1,"analysis":{"tags":"marketing technology","company":"Kenshoo","layoffs":null,"summary":"Kenshoo, a global leader in marketing technology, released its Q1 2019 Quarterly Trends Report, highlighting the growth in social, paid search, and Ecommerce Channel Ads (ECA) spending. The report shows that ECA grew faster than search and social, Pinterest clicks and spending increased significantly, and spending on Apple Search Ads saw a significant increase since launching on Kenshoo Apps. The report also reveals that the volume and share of video ads in social have increased, but click-through rates have declined. Mobile ads accounted for a large portion of social and search spending in Q1. Overall, the report indicates positive growth for Kenshoo in the marketing technology industry.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["Instagram Stories","Video Ads","Apple Search Ads","Social spending","Paid search spending"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"KVWurwpSGSNPZ6djTgADRQs1uYWgGDGo5ai6td8uUyVfPKX8oeAmSs","news_summary":"Instagram Stories and Video Ads Become Branding Staples in Social","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"2eb150bd-875d-471f-b989-17560c84444d","date":"Mar 18, 2019","link":"https://www.globenewswire.com/news-release/2019/03/18/1756413/0/en/Kenshoo-Marketing-Platform-Announces-Google-Cloud-Integration.html","source":"www.globenewswire.com","visible":1,"analysis":{"tags":"partnership","company":"Kenshoo","layoffs":null,"summary":"Kenshoo has announced a new partnership with Google Cloud Platform and Data Studio to enable marketers to integrate and unify their marketing and organizational data. This integration aims to streamline data analysis and decision-making by providing access to all data in a central location. Marketers can import their marketing data into the cloud and leverage AI, machine learning, and data visualization capabilities. Additionally, marketers can import their marketing data from Kenshoo into Google Data Studio to create unified visualizations. This partnership allows for quicker and more holistic decision-making around marketing investments, audiences, and products. Kenshoo remains committed to exploring further opportunities for integrations and partnerships.","partners":["Google Cloud Platform","Data Studio"],"customers":null,"investors":null,"confidence":8,"key_topics":["Kenshoo","Google Cloud Platform","Data Studio","data integration","marketing technology"],"date_of_event":"March 18, 2019","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"1n47ENxtNmGArWQxHIEf519HDOAX4V479XISXjUTlcKwoXRZPNmM8G","news_summary":"Kenshoo Marketing Platform Announces Google Cloud Integration","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"5f246827-1c41-4ee1-a722-5f76b024aac2","date":"Oct 26, 2018","link":"https://martechseries.com/social/social-media-marketing/kenshoo-named-1-search-engine-marketing-social-media-marketing-provider-top-1000-retailers-fifth-consecutive-year/","source":"martechseries.com","visible":1,"analysis":{"tags":"marketing technology","company":"Kenshoo","layoffs":null,"summary":"Kenshoo has been named the top provider of search engine marketing and social media marketing technology in Internet Retailers 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The ranking is based on the number of retail clients and web sales represented by each vendor. Kenshoo led in both the search engine marketing and social media marketing categories. As ecommerce continues to grow, Kenshoo aims to develop new innovations to help retailers improve returns and capitalize on emerging ad types and channels.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["Search Engine Marketing","Social Media Marketing","Ecommerce","Retailers","Vendors"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"9BfJnV0SbibqEaLdXN0fXXbmsrADJ4OSh8rCBfHJilMjTxQzLMCBh9","news_summary":"Kenshoo Named the #1 SEM and SMM Provider to the Top 1000 Retailers","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"c7b24de3-bec6-47f6-b52a-92cf14b37326","date":"Sep 27, 2018","link":"https://www.clickz.com/kenshoo-apple-search-ads/216995/","source":"www.clickz.com","visible":1,"analysis":{"tags":"mobile app marketing","company":"Kenshoo","layoffs":null,"summary":"Kenshoo announced plans to add Apple Search to its platform, allowing advertisers to manage Apple Search Ads alongside Bing, Google, and Facebook campaigns. This consolidation of campaign management is expected to help advertisers maximize their ad spend. Apple Search Ads offer innovative options for advertisers, such as optimizing the image that appears alongside their app based on keyword search. Kenshoos new offering allows advertisers to manage all aspects of their Apple Search Ads, which could drive app downloads. Apple Search Ads has become an overlooked source of conversions, with a high conversion rate and a low cost per install. The move seems to be successful for both Apple and advertisers. Kenshoo expects to offer general availability of the new offering in November 2018.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["Apple Search","campaign management","advertisers","app search","emerging markets"],"date_of_event":"November 2018","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Partners  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"BBAbmBz2GspRNTXEGB7XAQFiKv2WmzLU7XZPpECHkMyvXMAQ4yZZ96","news_summary":"Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns - ClickZ","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"329695e5-b03e-4d6d-bf01-492b3c8424df","date":"Jun 3, 2018","link":"https://medium.com/kenshoos-engineering-blog/one-small-step-for-open-source-one-giant-leap-for-kenshoo-39cf3be59cc9","source":"medium.com","visible":1,"analysis":{"tags":["open source","React","software development"],"company":"Kenshoo","layoffs":null,"summary":"Kenshoo, a software company, has decided to open-source their proprietary React code, starting with the release of the MultiSelect component. The company believes in the importance of giving back to the open source community and sees the benefits of using pre-existing solutions to save time and maintenance costs. Kenshoos shared React library, which is frequently used by their UI developers, consists of generic and highly tested components that are flexible enough to support different applications. The MultiSelect component allows users to select multiple items from a list and includes features such as searching and virtualized lists. Kenshoo plans to release more open-source components in the future and invites contributions from the community. The company made several changes to prepare for open-sourcing, including implementing an open source build system and working with an external UI component library.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["React-MultiSelect","open source","contributions","build system","customizations"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"HMjjuEz5VMQYwG6cmkSsDRDv04royJOMJMeQOLmd14GRcx9P3jdSBl","news_summary":"One small step for open source, one giant leap for Kenshoo","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"33a5b942-3427-4921-9326-7474de3ed02d","date":"Jul 18, 2017","link":"https://www.prnewswire.com/news-releases/kenshoo-introduces-e-commerce-marketing-following-a-successful-round-of-financing-635159443.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"e-Commerce marketing","company":"Kenshoo","layoffs":null,"summary":"Kenshoo, a global leader in agile marketing, has announced its entry into e-Commerce marketing. The company aims to drive business growth and marketplace competitiveness for leading brands by leveraging Amazons Ads API. This move is in response to the increasing importance of e-Commerce as a marketing channel and the need for effective customer experience strategies. Kenshoos e-Commerce offering provides elevated engagement and extended customer reach in a native, non-intrusive, and scalable way. The company has already received positive feedback from select agencies and brands. Kenshoo plans to make its e-Commerce offering available to more brands through its invite-only design partner program.","partners":["OMD"],"customers":["Levi Strauss & Co."],"investors":null,"confidence":8,"key_topics":["e-Commerce marketing","Amazons Ads API","customer experience strategies","brand awareness","technology solution"],"date_of_event":"July 18, 2017","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"VzfxZ1OUaB6GmKxDqlFWCqgwwNoUwbER3hSJflhJSfQotXyAh672tV","news_summary":"Kenshoo Introduces e-Commerce Marketing Following a Successful Round of Financing","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"23175619-c737-4c54-b8f4-416b7c4e3068","date":"Jan 31, 2017","link":"http://www.prnewswire.com/news-releases/kenshoo-announces-snapchat-partnership-to-support-snap-ads-612296923.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"partnership","company":"Kenshoo","layoffs":null,"summary":"Kenshoo, a global leader in agile marketing, has announced a partnership with Snap, a camera company, to incorporate Snap Ads into its marketing programs. This partnership allows Kenshoos client base, which includes over 2,000 leading brands, to utilize Snap Ads as part of their campaigns. Kenshoo is the only marketing technology that provides direct access to Google, Facebook, Instagram, Bing, Pinterest, Yahoo, and now Snapchat. Snap Ads are a highly-engaging mobile native ad format that enable marketers to connect with Snapchatters through visual storytelling. This partnership will help Kenshoo engage and influence the valuable millennial audience, who are spending less time watching TV and more time on their mobile devices.","partners":["Snap"],"customers":null,"investors":null,"confidence":9,"key_topics":["Kenshoo","Snap","partnership","Snap Ads","millennials"],"date_of_event":"January 31, 2017","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"XdEeBmqm1DnaGpfpXT80PQB7Jp7fuE80gjf67iPGXH99YKbaxWzu6R","news_summary":"Kenshoo Announces Snapchat Partnership to Support Snap Ads","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"31670cad-d7f3-4b5a-b8c5-7acb64f34668","date":"Jun 11, 2015","link":"http://www.adweek.com/socialtimes/kenshoos-new-vp-of-marketing-steven-hartman/621650","source":"www.adweek.com","visible":1,"analysis":{"tags":"new hire","company":"Kenshoo","layoffs":null,"summary":"Kenshoo, a Facebook Marketing Partner, has hired Steven Hartman as their new vice president of marketing. Hartman previously worked at VigLink and will lead Kenshoos global marketing team. This management change is expected to have a positive impact on the companys growth.","partners":["Facebook"],"customers":null,"investors":null,"confidence":8,"key_topics":["Kenshoo","Steven Hartman","VigLink","marketing","growth"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Management Changes"],"acquisition_amount":null,"structuredIssuesShow":"#Management Changes","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"Oitc8bFIaunEkv1KfTATRXzVkptabj8O54BPwd29t6EDF14St59eO3","news_summary":"Social Media Marketing Trends, Latest News & Tips  Adweek","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"d2e5d218-ece3-443a-b1ee-58a707218566","date":"Sep 17, 2014","link":"https://www.prnewswire.co.uk/news-releases/kenshoo-acquires-adquant-to-bolster-social-and-mobile-marketing-saas-offering-275406211.html","source":"www.prnewswire.co.uk","visible":1,"analysis":{"tags":"acquisition","company":"Kenshoo","layoffs":null,"summary":"Kenshoo, a predictive marketing software leader, has acquired Adquant, a leading Facebook PMD and software-as-a-service platform. 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Adquant executives and key personnel will join the Kenshoo team, and Adquant clients will continue to manage their programs through Adquants platform while also benefiting from Kenshoos global scale and cross-channel marketing solutions.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["acquisition","mobile applications","game developers","Facebook PMD","predictive marketing software"],"date_of_event":"September 17, 2014","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Acquisition"],"acquisition_amount":null,"structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"FBTbkYn8hUWtCn3uamBET7wP7LHZxwv1JjdiQiGWBxYyj7heYNxHBQ","news_summary":"Kenshoo Acquires Adquant to Bolster Social and Mobile Marketing SaaS Offering","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"f3df5a9a-5533-470f-864b-52f9f0d68139","date":"Sep 15, 2014","link":"http://nocamels.com/2014/09/report-adquant-acquired-by-kenshoo-for-approx-12m/","source":"nocamels.com","visible":1,"analysis":{"tags":"acquisition","company":"Adquant","layoffs":null,"summary":"Israeli Facebook advertising tech company Adquant will be sold to the Israeli online advertising giant Kenshoo for about $12 million. 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The company plans to use the funding to further disrupt the digital marketing technology space with its proprietary approach to predictive media optimization. Kenshoo has raised a total of $50 million since its founding. Its Halogen solution has recently emerged from beta and has helped marketers increase revenue by 53% and investment by 36% across 90+ budget plans.","partners":null,"customers":null,"investors":"Bain Capital Ventures, Arts Alliance, Tenaya Capital","confidence":9,"key_topics":["financing round","predictive media optimization","digital marketing technology","Halogen solution","Yoav Izhar-Prato"],"date_of_event":"April 9, 2014","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$20 million","structured_issues":["Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"nB0xoU2KPwHucTUeAg0DYDgKfnnP63kvFVo4lBuXGdIdldWmYEyCPU","news_summary":"Digital marketing co Kenshoo raises $20m","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"0ab0faad-d042-485e-9285-31eaf8d100e3","date":"Nov 4, 2012","link":"https://en.globes.co.il/en/article-1000795328","source":"en.globes.co.il","visible":1,"analysis":{"tags":"investment","company":"Kenshoo","layoffs":null,"summary":"Kenshoo, a digital marketing software developer, has raised $12 million in funding led by Tenaya Capital. 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The funding round brings Kenshoos total raised amount to $30 million since its founding by Yoav Izhar-Prato.","partners":null,"customers":"CareerBuilder, Facebook, Havas Digital, John Lewis, Sears, Walgreens, Zappos, Tesco, LendingTree, Omnicom Media Group, Resolution Media, Starcom MediaVest Group, Expedia, Kayak, Travelocity","investors":"Tenaya Capital, Sequoia Capital, Sequoia Growth Fund, Arts Alliance","confidence":9,"key_topics":["Kenshoo","investment","digital marketing software","funding","clients"],"date_of_event":"November 4, 2012","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$12 million","structured_issues":["Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"2598qWgolQj9u6tXlkDFaHLsXcxPaT26MnFdUKdcCkbuXpTnrb6ak7","news_summary":"Digital marketing co Kenshoo raises $12m","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"00a19e73-26fb-4c47-9fb2-fd28d51f458a","date":"Aug 31, 2012","link":"https://searchengineland.com/kenshoo-filling-the-gaps-that-search-marketers-desperately-need-131609","source":"searchengineland.com","visible":1,"analysis":{"tags":"paid search management","company":"Kenshoo","layoffs":null,"summary":"The article discusses the features of Kenshoos bid management tool, including Advanced Search and Scheduled Actions. These features allow search marketers to manage multiple engine campaigns from one platform and automate their search marketing efforts. The author praises the functionality of Kenshoos tools and suggests that search engines like Google should incorporate similar features into their platforms. The article highlights the growth and expansion of Kenshoo since its founding in 2006. Overall, the article has a positive impact on Kenshoo, showcasing its innovative tools and positioning the company as a leader in the paid search management industry.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["bid management tool","paid search management features","Kenshoos Advanced Search","Scheduled Actions","automation in search marketing"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"ej9W8epeY7rm3IZV16kGWXJoZidZ89AptY95EAVWRrWQr8FlOqKKYV","news_summary":"Kenshoo: Filling the Gaps That Search Marketers Desperately Need","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"b12ad557-b84a-49b4-93b0-caee5bf2d412","date":"Jan 12, 2012","link":"https://www.israel21c.org/price-war-sparks-over-israels-kenshoo/","source":"www.israel21c.org","visible":1,"analysis":{"tags":"acquisition","company":"Kenshoo","layoffs":null,"summary":"Sequoia Capital is searching for potential buyers for Kenshoo, an Israeli start-up in the digital marketing software industry. 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