{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgJ7bs4oIDA","lastupdate":"2022-10-02T00:00:00.000Z","update_date":"2022-10-02T00:00:00.000Z","lastModified":"Aug 4, 2025","active":1,"confidence_score":100,"confidence_score_reason":"markets","urlname":"dynamic-yield","minimal_profile":null,"status":"Acquired","fullstatus":"Acquired by McDonald's Corporation on Mar, 2019","acquired":1,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$jsqwgT3JPDGukrkyWFZRr2tqB3MgAuraDBFa7wRhXlAm8sZgCxSsAT","name":"Dynamic Yield","oneliner":"AI-powered Personalization Platform","registrar":"514743368","website":"https://www.dynamicyield.com/","careerspage":"https://www.dynamicyield.com/careers","founded_month":1,"founded_year":2011,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/DynamicYield","youtube":"https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","facebook":"https://www.facebook.com/DynamicYield","linkedin":"https://www.linkedin.com/company/2582575","instagram":""},"social":["https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://www.linkedin.com/company/2582575","https://www.facebook.com/DynamicYield","https://twitter.com/DynamicYield"],"flattenedsociallinks":"https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ|https://www.linkedin.com/company/2582575|https://www.facebook.com/DynamicYield|https://twitter.com/DynamicYield","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"201-500","employees_exact":482,"patent":0,"raised":82250000,"stage":"Acquired","public_stage":"Acquired","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":null,"about":"Dynamic Yield's AI-powered Personalization Anywhere platform delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, Internet of Things, and call centers. The platform's data management capabilities provide for a unified view of the customer, enabling the rapid and scalable creation of highly targeted digital interactions. \r\nMarketers, product managers, and engineers use Dynamic Yield daily to launch new personalization campaigns, running server-side and client-side A/B tests, leveraging machine learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications.\r\n\r\nIn 2018, the company was named a leader in Gartner's 2018 Magic Quadrant for Personalization Engines.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"","country":null,"address":{"israeli":[{"id":"ee3ea86b-71d9-4930-a84a-491a9506a8ff","city":"Tel Aviv-Yafo","type":null,"address":"Yigal Alon St 114, Tel Aviv-Yafo, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":[{"id":"358e46c0-3f53-4713-9e47-64e7495a8e41","city":"Paris","address":"48 Rue du Chteau d'Eau, 75010 Paris, France","country":"France","placeid":null},{"id":"71d03864-bb00-4c6e-b2be-b79fa5714a68","city":"Barcelona","address":"Barcelona, Spain","country":"Spain","placeid":null},{"id":"83a5c8ae-31a7-4049-bae3-0170f512a33a","city":"Singapore","address":"8 Marina Boulevard, Singapore","country":"Singapore","placeid":null},{"id":"8611b8d0-11c3-4c96-a5a6-6d097926bfc5","city":"New York","address":"22 West 21st Street, New York, NY 10010, USA","country":"United States","placeid":null},{"id":"b0468be7-bae9-435b-ab99-e63c6a9b111a","city":"Berlin","address":"Unter den Linden 26-30, Berlin, Germany","country":"Germany","placeid":null},{"id":"bf611d9a-454a-4cad-acbd-477142c74640","city":"Sydney","address":"383 George Street, Sydney NSW 2000, Australia","country":"Australia","placeid":null},{"id":"c51d9fca-87b5-4fa0-a937-ec46223b5b8a","city":"Oakland","address":"228 Athol Avenue, Oakland, CA, USA","country":"United States","placeid":null},{"id":"eba51ec8-0ff5-4ee6-8675-4ad50d51fba9","city":"Chuo City","address":"Ginza, Chuo City, Tokyo, Japan","country":"Japan","placeid":null},{"id":"f19ab4df-1e3c-466f-922e-e583223fb531","city":"Moskva","address":"Novaya ploshchad 6 Moskva 109012, Russia","country":"Russia","placeid":null},{"id":"f8e60fca-f86a-4717-810c-9953e524dcc2","city":null,"address":"9 Appold St, London, UK","country":"United Kingdom","placeid":null}]},"headquarter_address":null,"district":"Center District","news":[{"id":"cb15e836-db3e-454a-a202-663f503680d7","date":"Dec 21, 2021","link":"https://en.globes.co.il/en/article-mastercard-buys-israeli-ai-co-dynamic-yield-from-mcdonalds-1001395528","source":"en.globes.co.il","visible":1,"analysis":{"tags":"acquisition","company":"MasterCard","layoffs":null,"summary":"MasterCard has acquired Israeli AI company Dynamic Yield from McDonalds for an undisclosed amount. The acquisition is expected to close in the first half of 2022. Dynamic Yield provides personalized product recommendations and content based on various factors using advanced AI technology. McDonalds had originally planned to spin off Dynamic Yield but decided to sell it to MasterCard. The fast food giant claims that integrating Dynamic Yields technology into its order system for drive-thru outlets has doubled its sales. After the acquisition, CTO Ori Bauer will become the CEO, while current CEO Liad Agmon will stay on in an advisory capacity.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["acquisition","AI company","Dynamic Yield","McDonalds","MasterCard"],"date_of_event":"2022-06-30","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Acquisition"],"acquisition_amount":null,"structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"SE2pIb1b83JnLShdLKPfTu47W0bBvUrq7bpXa6HgUitLhvOBvb9fe4","news_summary":"Mastercard buys Israeli AI co Dynamic Yield from McDonald's","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"72e06b0b-30f6-4d8d-af82-6c45d99da918","date":"Feb 27, 2021","link":"https://www.wsj.com/articles/mcdonalds-considers-partial-sale-of-digital-startup-dynamic-yield-11614390736","source":"www.wsj.com","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"c7RKpWAIFxteaG0Q4crCPXPaTtm6gQBJIwliubHqTJ0JSAQHn95uw2","news_summary":"WSJ News Exclusive  McDonald's Considers Partial Sale of Digital Startup Dynamic Yield","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"3dc68aa3-643f-48c0-a9a3-1ae7060dd51f","date":"Feb 23, 2021","link":"https://www.prnewswire.com/il/news-releases/dynamic-yield-improves-ecommerce-sales-with-deep-learning-based-personalized-listing-pages-861587407.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"personalization, eCommerce","company":"Dynamic Yield","layoffs":null,"summary":"Dynamic Yield has introduced its deep learning-based Ranking engine, which allows eCommerce brands to personalize their product listing pages. The engine uses a self-training deep learning model to predict what products an individual is most likely to engage with or purchase based on past behaviors and in-session activity. By personalizing product listing pages, brands can increase product clicks, add-to-cart rates, and average revenue per user. During a pilot, e.l.f. Cosmetics saw a 29% increase in revenue per user for those who purchased items discovered through a personalized listing page. The solution is part of Dynamic Yields adaptive AI system and is gradually being rolled out to customers.","partners":null,"customers":"e.l.f. Cosmetics","investors":null,"confidence":9,"key_topics":["Ranking engine","Personalized product listing pages","eCommerce","Deep learning","Revenue per user"],"date_of_event":"2021-02-23","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"QUfkDsHIoOobKi1gynZEdILICIcPQILcL5GVY4p6FKTedxp8jmtu2q","news_summary":"Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized Listing Pages","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"2cba7be1-1b4e-4b5b-94fb-0d9b8999dd8a","date":"Aug 17, 2020","link":"https://directorsclub.news/2020/08/17/virgin-experience-days-selects-dynamic-yield-as-experience-optimisation-technology/","source":"directorsclub.news","visible":1,"analysis":{"tags":"personalization, customer journey","company":"Dynamic Yield","layoffs":null,"summary":"Dynamic Yield has been selected by Virgin Experience Days to provide A/B testing and personalization technology to tailor the customer journey. Virgin Experience Days chose Dynamic Yield to streamline its marketing stack and consolidate its personalization capabilities under one platform. They are leveraging Dynamic Yields Predictive Targeting solution, CDP and segmentation capabilities, and testing and optimization engine to enhance revenue opportunities, traffic, and conversion metrics. Virgin Experience Days joins other brands like Ocado, Lands End, and OFFICE in working with Dynamic Yield. The partnership is expected to have a positive impact on Dynamic Yields growth.","partners":null,"customers":"Virgin Experience Days","investors":null,"confidence":8,"key_topics":["A/B testing","personalization technology","customer journey","accelerated onboarding program","recommendation algorithms"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"6ly0f5XbvtcWXfngWfa406uGHxigo1wnXHXCdZ9SWxQGXRkaablRTY","news_summary":"Virgin Experience Days Selects Dynamic Yield as Experience Optimisation Technology","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"c6dc3337-0aef-434c-9dc0-352403be80bf","date":"Aug 4, 2019","link":"https://en.globes.co.il/en/article-mcdonalds-startup-dynamic-yield-leases-18th-floor-in-tohar-tower-1001295974","source":"en.globes.co.il","visible":1,"analysis":{"tags":"office space","company":"Dynamic Yield","layoffs":null,"summary":"Israeli AI startup Dynamic Yield, which was acquired by McDonalds for $300 million, has leased the entire 18th floor in the ToHa tower in Tel Aviv. The new office space covers 2,700 square meters and the move is seen as a strategic decision by the companys management to provide employees with optimum proximity to transportation. Dynamic Yields platform helps companies enhance marketing and increase revenue by adapting their website content to customers preferences. The company leased the offices through the services of startup Offispaces, which offers a platform for finding and moving offices.","partners":["Offispaces"],"customers":null,"investors":"McDonalds","confidence":9,"key_topics":["AI","office space","acquisition","partnership","location"],"date_of_event":"August 4, 2019","valuation_amount":"$300 million","impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"oicakoXhe4CtL9MPgFjM5v3tVMYHLCmoU7M3XTsDuc8VUrw72wgmDz","news_summary":"McDonald's startup Dynamic Yield leases 18th floor in ToHa tower","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"0f98f43c-574e-49e4-8a3f-a997e1254744","date":"Jul 21, 2019","link":"https://www.haaretz.com/israel-news/business/.premium-why-300-million-israeli-startup-refused-offer-from-google-but-not-mcdonald-s-1.7539237","source":"www.haaretz.com","visible":1,"analysis":{"tags":"Acquisition, Expansion","company":"Dynamic Yield","layoffs":"Not mentioned","summary":"In 2018, McDonalds acquired Israeli tech startup Dynamic Yield for over $300 million, marking the fast food giants biggest acquisition in 20 years. Dynamic Yield, co-founded by Liad Agmon and Omri Mendellevich, developed a system that helps news sites and e-commerce sites adapt for the reader. McDonalds plans to use the companys technology at its drive-thru restaurants to adapt the menu screens based on customers preferences. The acquisition was facilitated by McKinsey management consulting firm.","partners":"McKinsey","customers":"Urban Outfitters, Sephora cosmetics chain, Barnes and Noble, Liverpool soccer club","investors":"McDonalds","confidence":9,"key_topics":"Acquisition, McDonalds, Technology, Startup, Personalization","date_of_event":"April 2018","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":"Acquisition, Expand","acquisition_amount":"$300 million","structuredIssuesShow":"#Acquisition, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"B7KyAutbq9UfY5UNMOiyiiGkfcgjkuypHKgVoEXyLWLMv905zkFyjg","news_summary":"Why this Israeli startup rejected an offer from Google - but not $300 million from McDonald's","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"962fe9dd-f915-460f-913c-8d2c1de4b35c","date":"Mar 26, 2019","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3759043,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"acquisition","company":"McDonalds Corporation","layoffs":null,"summary":"McDonalds Corporation has acquired web personalization company Dynamic Yield Ltd. for over $300 million. Dynamic Yields service uses machine learning algorithms to tailor websites to individual consumers based on behavioral patterns. McDonalds plans to use Dynamic Yields technology to personalize its outdoor digital drive-thru menu and offer customers additional choices. The technology has already been piloted in some U.S. branches. Following the acquisition, Dynamic Yield will continue to operate as a stand-alone company and intends to keep its brand and current clients while expanding its employee count and product development team in Tel Aviv.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["acquisition","personalization","technology","data","growth"],"date_of_event":"26.03.19","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners","Expand"],"acquisition_amount":"$300 million","structuredIssuesShow":"#Partners  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"4N0PW34F1ru2uQ4i0RVYsk7ZCEH4oPP4EPEyDKTT9OwTPkOYN3bokW","news_summary":"McDonald's Acquires Web Personalization Company Dynamic Yield","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"17c67ea1-12b1-464e-96cc-256eb583dd56","date":"Dec 5, 2018","link":"https://www.businesswire.com/news/home/20181205005568/en/CyberArk-Named-Leader-Gartner-Magic-Quadrant-Privileged","source":"www.businesswire.com","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"jIRM8FehFclO62BfOj80Z4JV42BsCpOyX6joO2t1KjXYH4HKgQehfm","news_summary":"CyberArk Named a Leader in Gartner Magic Quadrant for Privileged Access Management","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"b9a56e88-4b76-431e-a254-277828c2fbbb","date":"Nov 4, 2018","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3749012,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"investment","company":"Dynamic Yield Ltd.","layoffs":null,"summary":"Naver Corporation has invested $5 million in Dynamic Yield Ltd., bringing the companys total funding to $83 million. Dynamic Yield uses machine learning algorithms to personalize websites for individual consumers. The investment is part of Dynamic Yields recent D series, which now stands at $38 million.","partners":null,"customers":null,"investors":"Naver Corporation","confidence":9,"key_topics":["investment","Dynamic Yield","Naver Corporation","website personalization","machine learning algorithms"],"date_of_event":"2018-11-04","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$5 million","structured_issues":["Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"eidyw9wdLaj7jz3TfxdNwcqvOdPp0TTIhwVNx0zH79Zaevm1eLaBgQ","news_summary":"Naver Adds $5 Million to Recent Round of Web Personalization Company Dynamic Yield","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"d0c24f81-582e-40d1-bfc7-1b8c76a6634d","date":"Nov 2, 2018","link":"https://techcrunch.com/2018/11/02/dynamic-yield-which-builds-amazon-like-personalisation-for-the-rest-of-us-raises-38m/","source":"techcrunch.com","visible":1,"analysis":{"tags":["personalization","e-commerce","startups","investment"],"company":"Dynamic Yield","layoffs":null,"summary":"Israeli startup Dynamic Yield has raised $38 million in its Series D funding round, including a $5 million strategic investment from Naver, Koreas top search portal. Dynamic Yield plans to use the funding to expand its business to more platforms and geographies, with Navers help in bringing its technology to Korea and Japan. The company, which offers AI-based personalization technology, has raised a total of $85 million to date and is now valued at hundreds of millions of dollars. Dynamic Yield works with over 220 global brands and claims its technology can increase revenues by 10-15 percent. The companys technology is used by various industries, including e-commerce, travel, finance, and media.","partners":["Naver","Baidu","The New York Times","Deutsche Telekom"],"customers":null,"investors":["Naver","Baidu","The New York Times","Deutsche Telekom","Innovation Endeavors","Bessemer Venture Partners","Marker Capital"],"confidence":8,"key_topics":["personalization","expansion","investment","partnerships","customer segmentation"],"date_of_event":null,"valuation_amount":"hundreds of millions of dollars","impact_on_company":"growth-positive","investment_amount":"$38 million","structured_issues":["Partners","Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Partners  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"d5eMmRB2hCex1Wj7su1mj7nO0abrnGHayTPYWL2fv9JWOH9ipPeIns","news_summary":"Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"84f86fee-93ed-4902-bca8-c912a745c6e8","date":"Aug 8, 2018","link":"https://en.globes.co.il/en/article-ai-personalization-software-co-dynamic-yield-raises-32m-1001249375","source":"en.globes.co.il","visible":1,"analysis":{"tags":"AI, personalization software","company":"Dynamic Yield","layoffs":null,"summary":"Dynamic Yield, an Israeli AI-powered personalization software company, has raised $32 million in a Series D financing round led by Viola Growth and Union Tech Venture. The company has raised a total of $77 million to date from various investors. Dynamic Yields technology allows marketers to run personalization, recommendations, testing, and behavioral messaging from a single platform, providing cohesive experiences for customers across devices.","partners":null,"customers":null,"investors":"Viola Growth, Union Tech Venture, Bessemer Ventures, Vertex Ventures, the New York Times, Baidu","confidence":9,"key_topics":["AI","personalization software","Series D financing","investors","platform"],"date_of_event":"August 8, 2018","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$32 million","structured_issues":["Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"3Zp42fzOsLtJ2iFkklz62rTYVsHRoghWOkSUUnHqvB3pBcZ8w6QD6i","news_summary":"AI personalization software co Dynamic Yield raises $32m","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"e4ff9b81-3173-47f1-81d7-d58cebdd1125","date":"Jan 22, 2018","link":"https://globenewswire.com/news-release/2018/01/22/1298522/0/en/MPP-Global-and-Dynamic-Yield-Partner-to-Automate-Personalized-Customer-Experiences.html","source":"globenewswire.com","visible":1,"analysis":{"tags":"partnership","company":"MPP Global","layoffs":null,"summary":"MPP Global has announced a partnership with Dynamic Yield to automate individualized experiences for clients, maximizing customer lifetime value. The partnership will integrate MPP Globals eSuite platform with Dynamic Yields personalization engine to provide media and retail companies with a tailored subscription marketing and management solution. By personalizing the customer journey, the companies aim to optimize engagement, drive conversions, and increase retention. MPP Global works with media entities like Daily Mail Group and McClatchy, while Dynamic Yield has expertise in offering individualized experiences for brands like Sephora and Urban Outfitters.","partners":["Dynamic Yield"],"customers":null,"investors":null,"confidence":8,"key_topics":["subscription platform","personalization technology","partnership","customer lifetime value","subscription marketing"],"date_of_event":"January 22, 2018","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"iuPTj0FXZBkMpEvFZMPN413laH0GEwvAxkoSo22JHP8MOzSeAlXop3","news_summary":"MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"a99c63a4-39a5-4186-92fa-f9e12a93a144","date":"Jul 20, 2017","link":"https://techcrunch.com/2017/07/20/marketing-personalization-startup-dynamic-yield-adds-9m-to-its-series-c-bringing-it-to-31m/","source":"techcrunch.com","visible":1,"analysis":{"tags":"personalization, machine learning","company":"Dynamic Yield","layoffs":null,"summary":"Dynamic Yield has added $9 million to its Series C funding, bringing the total to $31 million. The new investors are DTCP and La Maison, who will help the company expand in Europe. Dynamic Yield uses machine learning to personalize customer experiences on websites. The company currently has over 100 enterprise clients and plans to launch new features by the end of the year. The additional funding will be used to accelerate global growth.","partners":null,"customers":"Sephora, Under Armour, Rolling Stone","investors":["DTCP","La Maison","ClalTech","Baidu","Vertex","Bessemer Venture Partners"],"confidence":9,"key_topics":["Series C funding","Expansion in Europe","Machine learning capabilities","Personalization","New features"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$9 million","structured_issues":["Investment","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"8sJ2H1ZpueaNI5vNNuGRhJpEZh6bCcrrE3bI9xeQcPqbup7mkYhqYl","news_summary":"Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31M","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"5a023f7f-bb72-40d5-a002-378d8d33e497","date":"Dec 20, 2016","link":"http://www.globes.co.il/en/article-machine-learning-co-dynamic-yield-raises-22m-1001167887","source":"www.globes.co.il","visible":1,"analysis":{"tags":"machine learning, personalization, marketing","company":"Dynamic Yield","layoffs":null,"summary":"Israeli machine learning startup Dynamic Yield has raised $22 million in a Series C financing round led by Vertex and ClalTech. The funds will be used to fuel further global growth of Dynamic Yield’s personalization technology. Dynamic Yields platform is being used by product and marketing teams to create machine-learning based personalized experiences. 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