{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgL6sq8wJDA","lastupdate":"2023-12-14T00:00:00.000Z","update_date":"2023-12-14T00:00:00.000Z","lastModified":"Apr 6, 2025","active":1,"confidence_score":102,"confidence_score_reason":"markets","urlname":"trax-retail","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$RiCbIUGEbHyIwiyIhj1y5P7aY9p8DrLWvtgx7zuI0ImHV302IK1g8G","name":"Trax Retail","oneliner":"Cloud-based Retail Management Solutions","registrar":"514808617","website":"https://traxretail.com","careerspage":"https://traxretail.com/company/careers","founded_month":3,"founded_year":2010,"formernames":["Trax Technology Solutions"],"sociallinks":{"twitter":"https://twitter.com/TraxRetail","youtube":"https://www.youtube.com/channel/UCZVwlEb5oGzQ3X5129bzUUw","facebook":"https://www.facebook.com/TraxRetailTech","linkedin":"https://www.linkedin.com/company/1799284","instagram":""},"social":["https://play.google.com/store/apps/details?id=com.trax.retailexecution&hl=en_US","https://www.linkedin.com/company/1799284","https://www.facebook.com/TraxRetailTech","https://www.youtube.com/channel/UCZVwlEb5oGzQ3X5129bzUUw","https://itunes.apple.com/il/app/trax-retail/id1092946346?mt=8","https://twitter.com/TraxRetail"],"flattenedsociallinks":"https://play.google.com/store/apps/details?id=com.trax.retailexecution&hl=en_US|https://www.linkedin.com/company/1799284|https://www.facebook.com/TraxRetailTech|https://www.youtube.com/channel/UCZVwlEb5oGzQ3X5129bzUUw|https://itunes.apple.com/il/app/trax-retail/id1092946346?mt=8|https://twitter.com/TraxRetail","apps":{"appstore":"https://itunes.apple.com/il/app/trax-retail/id1092946346?mt=8","googleplay":"https://play.google.com/store/apps/details?id=com.trax.retailexecution&hl=en_US"},"is_claimed_by_owner":1,"employees":"500+","employees_exact":836,"patent":0,"raised":1012100000,"stage":"E","public_stage":"E","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["TRAX IMAGE RECOGNITION","Trax"],"about":"Trax specializes in providing image-recognition technology and market data services for tier-one manufacturers. Trax enables in-store execution controls and the ability to unlock revenue opportunities at all points of sale. The company’s technology can be integrated as a plug-in with existing merchandising or retail execution systems.\n\nThe Trax platform utilizes iOS, Android, and Windows smartphones and tablets to capture images of retail shelves. Analysis within the Trax cloud provides immediate, actionable mobile reports to sales reps and aggregated web reports to management teams.\n\nTrax is an OEM partner with more than 25 retail solution providers, and many brands use Trax to manage their in-store execution and increase revenues, including Coca-Cola, AB InBev, Nestl, and Henkel.\n\nFrost & Sullivan chose Trax as the winner of its 2017 New Product Innovation Award, and Trax has been ranked among the top 25 fastest-growing companies on the Deloitte Technology Fast 500 list.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"+97236335370","country":null,"address":{"israeli":[{"id":"7b9ffd0b-326f-4ee2-ae2b-9308690b5ce8","city":"Tel Aviv-Yafo","type":null,"address":"Yigal Alon Street 114, Tel Aviv-Yafo, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":[{"id":"0cc22ec5-b4bb-439a-a86a-c4357897756a","city":"New York","address":"22 W 19th St, New York, NY, USA","country":"United States","placeid":null},{"id":"1f4ed8b1-9c48-4877-9d02-a0e667c1d16c","city":null,"address":"Kingdom Street, London, UK","country":"United Kingdom","placeid":null},{"id":"222d0695-8f8a-4ade-9a71-334961bd5fd6","city":"Toronto","address":"33 Bloor St E, Toronto, ON, Canada","country":"Canada","placeid":null},{"id":"229767fc-565a-4a90-b983-b70273a8b31f","city":"Redwood City","address":"2317 Broadway Street, Redwood City, CA, USA","country":"United States","placeid":null},{"id":"26b55582-e95a-451b-a106-05c7280b18ec","city":null,"address":"Avenida Brigadeiro Faria Lima, 1485 - Pinheiros, So Paulo - State of So Paulo, Brazil","country":"Brazil","placeid":null},{"id":"2cab4fe5-8a94-43be-948f-b00adb64133b","city":"South Melbourne","address":"111 Cecil Street, South Melbourne VIC, Australia","country":"Australia","placeid":null},{"id":"33348952-6ee0-45d6-a850-0cadd511ef83","city":"Schaumburg","address":"10 N Martingale Rd, Schaumburg, IL, USA","country":"United States","placeid":null},{"id":"3a457ea4-eac1-48a6-8d0c-77264e9e22de","city":"Ciudad de Mxico","address":"Roma Nte., Ciudad de Mxico, CDMX, Mexico","country":"Mexico","placeid":null},{"id":"3a9498b6-a917-4108-a90d-ca28752d3a09","city":null,"address":"333 Huaihai Road (M), Xuhui District, Shanghai, China","country":"China","placeid":null},{"id":"5d926950-ac74-43f1-b6a2-a41f50316d38","city":"San Francisco","address":"655 Montgomery Street, San Francisco, CA, USA","country":"United States","placeid":null},{"id":"6baffbb4-6cd1-464e-ab4f-6899ccbe3907","city":"Singapore","address":"65 Chulia Street, OCBC Centre, Singapore","country":"Singapore","placeid":null},{"id":"a0475376-aa27-49f5-aa12-ba8e2bf94a0e","city":"Chiyoda City","address":"Chiyoda, Tokyo, Japan","country":"Japan","placeid":null},{"id":"d69f845d-47f9-48eb-9db6-ff540de05e7d","city":"New York","address":"22 W 19th St, New York, NY, USA","country":"United States","placeid":null},{"id":"dc1e3888-c2d3-47a7-b0ed-337e04d40ca4","city":"Paris","address":"38 Rue Breguet, 75011 Paris, France","country":"France","placeid":null},{"id":"e083fa30-f02f-497c-92af-01d9cb1142aa","city":null,"address":"225 Chaoyang North Road,  Chaoyang District, Beijing, China","country":"China","placeid":null},{"id":"e4a5b29c-e47c-4fa0-a0db-0eb3f61cfa4e","city":"Budapest","address":"Budapest, Rkczi t 42, 1072 Hungary","country":"Hungary","placeid":null},{"id":"ea4807dc-0810-471c-8c3c-9a49d14af50f","city":"Moskva","address":"Presnenskaya Naberezhnaya, 12, Moscow, Russia","country":"Russia","placeid":null},{"id":"ff75f42f-e6f4-458b-ac9c-54d9354e677b","city":"Lawrenceville","address":"1960 Satellite Blvd, Duluth, GA 30097, USA","country":"United States","placeid":null}]},"headquarter_address":null,"district":"Center District","news":[{"id":"qE2phyWCAnc6fQxHrjV1lC5ieIzcUpSSG1VZSqi6zysHV9MgkZNMna","date":"Jan 23, 2025","link":"https://www.israel21c.org/3-israeli-companies-win-2025-big-innovation-awards/","source":"www.israel21c.org","visible":1,"analysis":{"tags":"innovation","round":null,"company":"OncoHost","layoffs":null,"summary":"OncoHost, a precision oncology company based in Binyamina, Israel, and North Carolina, has been recognized at the 2025 BIG Innovation Awards in the healthcare category. The companys PROphet platform, which provides reliable biomarkers to optimize immunotherapy treatment decisions, has been highlighted for its innovative approach. The platform includes the first AI-based blood test to guide first-line immunotherapy decisions in metastatic non-small cell lung cancer. OncoHost is also developing PROphetirAE, a test designed to predict immune-related adverse events before treatment begins. This recognition underscores OncoHosts commitment to advancing precision oncology solutions.","partners":null,"customers":null,"eventType":null,"investors":null,"confidence":9,"key_topics":["innovation","biomarkers","immunotherapy","liquid biopsy","AI technology"],"date_of_event":"2025","product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Product Stage"],"acquisition_amount":null,"FDA approved/pending approval":"pending approval","AI technology developing/using":"developing","structuredIssuesShow":"#Product Stage","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"ozG68p2soRGvqat1iH0D2a9dlLgZyFL2ktACjJ0xpHJmxLwCCzf7rm","news_summary":"3 Israeli companies win 2025 BIG Innovation Awards - ISRAEL21c","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"Xh5KIw3qsQqYP2T3sQGcvFie2zeAKSuR6VKtInRznOAo53o69iaXfH","date":"May 29, 2024","link":"https://www.calcalistech.com/ctechnews/article/ryp6iv8na","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Management Changes, Layoffs","company":"Trax","layoffs":"hundreds","summary":"The founders of retail tech startup Trax, Joel Bar-El and Dror Feldheim, have announced their retirement from day-to-day operations, but will continue to serve on the board of directors. The company, which develops computer vision solutions for retailers, raised $640 million in a Series E round in April 2021, led by SoftBanks investment fund, SoftBank Vision Fund 2, and technology funds managed by BlackRock. The company appointed Gary Laben as its new CEO two months ago. Over the past two years, the company has laid off hundreds of employees and currently employs approximately 680 people worldwide.","partners":"Not mentioned","customers":"Not mentioned","investors":["SoftBank Vision Fund 2","BlackRock"],"confidence":9,"key_topics":["Management Change","Layoffs","Investment","Company Valuation","Board Membership"],"date_of_event":"Not mentioned","valuation_amount":"$2.25 billion","impact_on_company":"growth-negative","investment_amount":"$640 million","structured_issues":["Management Changes","Layoffs"],"acquisition_amount":"N/A","structuredIssuesShow":"#Management Changes  #Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"j13p18Zh9WffSZwl3aOkOuzlzBZ6pSiieMJwOvYcuLe8UdeA7gkkBA","news_summary":"Unicorn Trax founders to retire from daily operations, retain board positions | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"yo2kB1lqRFqz2GLYURRTNrOxY6ToLuAfpgWJszxP1QlxP1sTbzZDsp","date":"Nov 8, 2023","link":"https://finance.yahoo.com/news/trax-secures-50-million-funding-140000722.html?guccounter=1","source":"finance.yahoo.com","visible":1,"analysis":{"tags":"Investment, Expansion","company":"Trax","layoffs":"Not mentioned","summary":"Trax, a global provider of image recognition solutions for retail, has secured a $50 million venture debt investment from Deutsche Bank Private Credit & Infrastructure. The funding will be used to accelerate Traxs investment in Signal-Based Merchandising, a new solution that uses Traxs computer vision, shopper audience and crowd merchandising scale to increase ROI for brands and retailers. Trax serves 32 of the top 50 CPG brands globally, helping them improve retail execution. The funding will support Traxs growth efforts and its path to profitability in 2024.","partners":"Deutsche Bank","customers":"32 of the top 50 CPG brands","investors":["Deutsche Bank Private Credit & Infrastructure"],"confidence":9,"key_topics":["Venture Debt","Retail Execution","Computer Vision","CPG Brands","Profitability"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"$50 million","structured_issues":["Investment"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"YmYGhKqxUX8usrYlxgNsONmtV6elzoSXBjNCQmwgkddAnlz3IB4lww","news_summary":"Trax Secures $50 Million in Funding to Revolutionize AI-Driven Merchandising and Image Recognition for Retail","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"iXMTDpmwouIj1w1LcZJ6LyQPfsWIZDIJUis7qMob32XfrrJOmURQfl","date":"Sep 29, 2023","link":"https://www.prweb.com/releases/trax-announces-trax-connector-on-salesforce-appexchange-the-worlds-leading-enterprise-cloud-marketplace-301942453.html","source":"www.prweb.com","visible":1,"analysis":{"tags":"Partnership, Technology","company":"Trax","layoffs":"N/A","summary":"Trax has launched Trax Connector on Salesforce AppExchange, enabling companies using Salesforce Consumer Goods Cloud to utilise computer vision technology to assess retail execution, enhance shopper experiences, and unlock revenue opportunities. The technology provides real-time data, precision execution, unparalleled insights, and a seamless user experience. It also offers a simple integration process through the AppExchange downloadable package. The move is expected to transform shelf data into revenue opportunities for brands and allow sales reps to focus more on execution rather than data collection.","partners":"Salesforce","customers":"Salesforce Consumer Goods Cloud customers","investors":"N/A","confidence":9,"key_topics":["Computer Vision Technology","Retail Execution","Salesforce AppExchange","Consumer Goods Cloud","Data Integration"],"date_of_event":"N/A","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":["Partners","Customers"],"acquisition_amount":"N/A","structuredIssuesShow":"#Partners  #Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"wd7CpFwzyUyWbo5eXkFgl1qtFcyqMV8tbDJukYpEpnXOnymjletUB7","news_summary":"Trax Announces Trax Connector on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"7RhxtCU5H869NsmpbqEtEFw7YWPKGomJxVzOA3zLTFsco2q251gDb9","date":"Nov 22, 2022","link":"https://www.calcalist.co.il/ctechnews/article/s1cefqquo","source":"www.calcalist.co.il","visible":1,"analysis":{"tags":"Layoffs, Investment","company":"Trax","layoffs":"70-80 employees","summary":"Trax, an Israeli retail analytics company, is laying off 70-80 employees, approximately 8% of its workforce, in preparation for 2023 when it aims to reach profitability. The company had considered going public, but market downturns altered these plans. In April 2021, Trax raised $640 million in a Series E funding round led by SoftBank Vision Fund 2 and BlackRock, valuing the company at $2.25 billion. Over the past year, Trax has launched a suite of autonomous shelf monitoring solutions and an AI-driven merchandising service.","partners":"Not mentioned","customers":"Not mentioned","investors":["SoftBank Vision Fund 2","BlackRock"],"confidence":9,"key_topics":["Layoffs","Profitability","Public Trading","Investment","Product Launch"],"date_of_event":"Not specified","valuation_amount":"$2.25 billion","impact_on_company":"Growth-Negative","investment_amount":"$640 million","structured_issues":["Layoffs","Investment"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Layoffs  #Investment","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"Growth-Negative","analysisId":"h0hNiBB5j6WGA0hClnWDuRjpJDYQ8hcZIfjaWpFkCxsAuxHVNgEf00","news_summary":"Unicorn Trax embarks on another round of layoffs, parting with 8% of workforce | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"b781mqgp4z8bjWX4L6bMulkRBFcU9G7Q4Sa3jUStUbBw8E0YvO5TQr","date":"Aug 30, 2022","link":"https://www.calcalist.co.il/ctechnews/article/rkeum8sko","source":"www.calcalist.co.il","visible":1,"analysis":{"tags":"Artificial Intelligence, Retail Technology","company":"Onebeat, Drill, Trax, Nexite, STOREE","layoffs":"Not mentioned","summary":"Several Israeli tech startups are leveraging artificial intelligence (AI) to help retailers adapt to the digital revolution. Onebeat has developed software that uses AI and big data tools to help retailers analyze and understand their customers in real-time. Drill uses cameras in physical stores to gather data on customers, tracking their behavior and emotional reactions. Trax’s cloud platform provides granular visibility of rapidly changing store conditions. Nexite has developed a data platform for real-time in-store intelligence. STOREE has developed a technological system for automatic management of retail chain stores and uses AI to optimize store performance.","partners":"Not mentioned","customers":"WeShoes, American Eagle, Naf Naf, Toys R Us, TATA group, Victory supermarket","investors":"Not mentioned","confidence":8,"key_topics":"AI in Retail, Customer Analysis, Real-time Data, Store Management, Sales Optimization","date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"Growth-Positive","investment_amount":"Not mentioned","structured_issues":"Customers, Expand","acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"Growth-Positive","analysisId":"uZGGtNxpFOu4OMHbdq7PSbhFGNdgBc2iAtWdtkX5WnVeYGW4Y37rnA","news_summary":"Attention shoppers: Israeli startups putting the 'AI' in 'retail' management | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"50c58edc-7019-4d5a-975c-4683b92651d7","date":"Jun 20, 2022","link":"https://en.globes.co.il/en/article-retail-analytics-co-trax-laying-off-over-100-1001415644","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Layoffs, Profitability, Investment","company":"Trax","layoffs":"100","summary":"Trax, an Israeli-Singapore retail analytics company, is planning to lay off over 100 employees, which is 12% of its workforce, in an effort to become profitable more quickly. This decision comes despite the company having raised $640 million in April 2021, led by SoftBanks Vision Fund 2 and BlackRock, at a company valuation of $2.6 billion. The companys chairman, Joel Bar-El, stated that the layoffs are not due to a lack of cash but a desire to make the company profitable more quickly in preparation for a potential IPO.","partners":"Not mentioned","customers":"Not mentioned","investors":["SoftBanks Vision Fund 2","BlackRock"],"confidence":9,"key_topics":["Layoffs","Profitability","Investment","Retail Analytics","Computer Vision"],"date_of_event":"June 20, 2022","valuation_amount":"$2.6 billion","impact_on_company":"growth-negative","investment_amount":"$640 million","structured_issues":["Layoffs","Investment"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Layoffs  #Investment","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"op7wT8kuxCbVQjpvrSxBbgqolgIOqW13AfP4O20S8YV31nRxchBbmD","news_summary":"Retail analytics co Trax laying off over 100","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"a9b3b1f4-b6ce-4174-a289-abad91459646","date":"Feb 8, 2022","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3928955,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"IPO, Financing","company":"Trax Image Recognition","layoffs":"20%","summary":"Retail analytics company Trax Image Recognition is preparing for an IPO on Nasdaq around June-July of this year at a company valuation of $3-3.5 billion. The company has been preparing for an IPO for over a year, securing $640 million in a Series E financing round in April of 2021 led by SoftBank Vision Fund 2 and BlackRock. Trax was valued at $2.4 billion in its latest round, which also saw participation from new investors including OMERS and Sony Innovation Fund by IGV. The company expects to be profitable in 2022 after ending 2021 with revenue estimated at $130 million.","partners":"Not mentioned","customers":"Not mentioned","investors":["SoftBank Vision Fund 2","BlackRock","OMERS","Sony Innovation Fund by IGV"],"confidence":9,"key_topics":["IPO","Financing","Layoffs","Valuation","Profitability"],"date_of_event":"08.02.22","valuation_amount":"$3-3.5 billion","impact_on_company":"growth-positive","investment_amount":"$640 million","structured_issues":["Public Trading","Investment","Layoffs"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Public Trading  #Investment  #Layoffs","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"ZnE0nYvO8lAfNMb6y7aHjqqPq4G4N2oXTkrfCvIIYiXLTP3BlTDF3y","news_summary":"Retail analytics Unicorn Trax targeting $3-3.5 billion Nasdaq IPO","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"55c12707-442f-4c7c-99e9-68b1b2738760","date":"Apr 7, 2021","link":"https://en.globes.co.il/en/article-retail-analytics-company-trax-raises-640m-at-2b-valuation-1001366648","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Investment, Valuation","company":"Trax","layoffs":"Not mentioned","summary":"Retail analytics company Trax has raised $640 million in a Series E financing round, led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock. New investors included OMERS and Sony Innovation Fund. The round was completed at a company valuation of $2 billion, up from $1.1 billion in its last financing round in July 2019. The latest round brings the total amount raised by Trax to $975 million. Trax has developed image recognition technology that turns shelf images in stores into real-time actionable insights.","partners":"Not mentioned","customers":"Not mentioned","investors":["SoftBank Vision Fund 2","BlackRock","OMERS","Sony Innovation Fund"],"confidence":9,"key_topics":["Series E financing","Investment","Company Valuation","Retail Analytics","AI Technology"],"date_of_event":"April 7, 2021","valuation_amount":"$2 billion","impact_on_company":"growth-positive","investment_amount":"$640 million","structured_issues":["Investment"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"j4E4GYaek9q4kqubfrF68TS2o6R78nWSvPExRBZFzXraths2ieR8b1","news_summary":"Retail analytics company Trax raises $640m at $2b valuation","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"af492c69-5202-47f1-8ed3-0b9f119f5b1e","date":"Jan 21, 2021","link":"https://www.calcalist.co.il/internet/articles/0,7340,L-3888967,00.html?_atscid=7_134353_204082920_1738470_0_Txtetaxjxdshwhus8sp","source":"www.calcalist.co.il","visible":1,"analysis":{"tags":"Management Changes, Layoffs, Public Trading","company":"Trax","layoffs":"dozens","summary":"Yoel Bar-El, the founder and CEO of Trax, is stepping down from his role and will become the chairman of the companys board. Justin Behar, who has served as the companys chief corporate development officer, will take over as CEO. The company also recently laid off dozens of employees in Israel. These changes come as the company, which has developed inventory management technology for stores, is preparing for a future IPO on the New York Stock Exchange. Bar-El will focus on corporate strategy, company vision, and investor relations in his new role.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["CEO Resignation","Layoffs","New CEO","Public Trading","Company Strategy"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Management Changes","Layoffs","Public Trading"],"acquisition_amount":null,"structuredIssuesShow":"#Management Changes  #Layoffs  #Public Trading","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"wOgggagYlvsvRs73j4U5liZYmwATD4uX3SVJl79YUnUuD4s6TScql2","news_summary":"מייסד ומנכ\"ל טראקס פורש מניהול החברה","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"0ef4a4fa-923f-49c2-8fc3-d78e6d42b565","date":"Jan 20, 2021","link":"https://en.globes.co.il/en/article-trax-plans-new-york-ipo-at-2b-valuation-israel-layoffs-1001357798","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Layoffs, Public Trading, Acquisition","company":"Trax","layoffs":"30 employees in Israel","summary":"Trax, a Singapore-Israeli retail analytics and inventory management solutions company, is laying off 10% of its 300 employees at its Israel development center in preparation for an initial public offering (IPO) on Wall Street. The layoffs are part of a restructuring process following five acquisitions in the past 18 months. Despite the layoffs, Trax is experiencing rapid global growth and is aiming for a company valuation of $2 billion for its IPO. This is the second round of layoffs in less than a year, with the company previously letting go of 10% of its global workforce due to the impact of the Covid-19 pandemic.","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":9,"key_topics":["Layoffs","IPO","Acquisition","Restructuring","Valuation"],"date_of_event":"January 20, 2021","valuation_amount":"$2 billion","impact_on_company":"growth-negative","investment_amount":"Not mentioned","structured_issues":["Layoffs","Public Trading","Acquisition"],"acquisition_amount":"$200 million for Shopkick","structuredIssuesShow":"#Layoffs  #Public Trading  #Acquisition","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"kX2vG7949YEWEeiFb7V8tZFX2D7sLMvglEv4rncwwvkbUj7pBrR5OG","news_summary":"Trax plans New York IPO at $2b valuation, Israel layoffs","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"45fade8b-a846-4e88-b28d-b5728846d850","date":"Dec 14, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3881575,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Acquisition, Employee Wellbeing","company":"Trax","layoffs":"N/A","summary":"Trax, a retail platform, has navigated two acquisitions, Qopius and Survey.com, during the Covid-19 pandemic. The companys Chief People Officer, Flóra Bondici, has highlighted the impact of the pandemic on the mental health of its employees. Despite the challenges, the company has managed to maintain its operations and even promises to be more proactive in supporting its team during these difficult times. Trax has also launched new HR tools such as Hibob and Juno Journey to improve employee management and recruitment. The company is actively recruiting for new positions.","partners":"N/A","customers":"Consumer Packaged Goods manufacturers and retailers","investors":"N/A","confidence":"9","key_topics":"Acquisition, Employee Wellbeing, Remote Work, Mental Health, HR Tools","date_of_event":"14.12.20","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Acquisition, Management Changes","acquisition_amount":"N/A","structuredIssuesShow":"#Acquisition, Management Changes","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"FaLWR67x1lTKo0sd4nDQwzJkFK3G1gS1N23RU1ovk6TGHaICAqyvm6","news_summary":"The pandemic has caused \"growing mental and emotional exhaustion\", observes Trax HR head","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"9c5aada4-9c8e-4947-b9e9-626af81eedc3","date":"Aug 11, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3844492,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Retail Analytics, Brick and Mortar","company":"Trax Technology Solutions PTE Ltd.","layoffs":"10% of global workforce","summary":"Trax Technology Solutions PTE Ltd., a retail analytics company, has raised $370 million to date and is valued at over $1 billion. The company, which has offices in 20 countries and operates in 87 locations, has received three acquisition offers but turned them all down. CEO Joel Bar-El stated that the companys next step is to go public. Despite the Covid-19 crisis, Trax has continued to operate, although it was forced to cut back around 10% of its global workforce.","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":9,"key_topics":["Online Shopping","Retail Analytics","Brick and Mortar","IPO","Layoffs"],"date_of_event":"11.08.20","valuation_amount":"$1 billion","impact_on_company":"Growth-Positive","investment_amount":"$370 million","structured_issues":["Customers","Investment","Public Trading","Layoffs"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Investment  #Public Trading  #Layoffs","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"Growth-Positive","analysisId":"UGfTpkg4qXqqAiWNJPAAJ5B8M7he0ZgA0w5xSdVIJlOErncW8HG0mJ","news_summary":"Brick and mortar shops are here to stay, says CEO of retail analytics company Trax","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"078b1f67-c8ae-400a-a92d-4573f2181f3f","date":"May 3, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3815332,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Layoffs, Acquisition, Investment","company":"Trax Technology Solutions PTE Ltd.","layoffs":"120","summary":"Trax Technology Solutions PTE Ltd., an Israeli image recognition solutions company, is laying off 120 employees, which is 10% of its workforce. The company had seen significant growth in 2019, doubling its team from 650 to 1,200. However, due to the impact of the coronavirus crisis, the company is making cutbacks to adjust its expenses and number of workers to match its financial position. Last year, Trax acquired U.S.-based Shopkick, Inc. for $200 million and has raised $350 million so far, bringing its valuation to $1.1 billion.","partners":"Not mentioned","customers":"Not mentioned","investors":["Warburg Pincus","JP Morgan","Boyu Capital"],"confidence":"9","key_topics":["Layoffs","Acquisition","Investment","Coronavirus Impact","Retail Analytics"],"date_of_event":"03.05.20","valuation_amount":"$1.1 billion","impact_on_company":"growth-negative","investment_amount":"$350 million","structured_issues":["Layoffs","Acquisition","Investment"],"acquisition_amount":"$200 million","structuredIssuesShow":"#Layoffs  #Acquisition  #Investment","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"wzLL9E9ztiM7oAX65wWUDT4AMBkElbK4mw8BbbcmojE9yaT8obSXD4","news_summary":"Israel-based Trax Lays Off 120 Workers in Wake of Covid-19 Hardships","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"c40608e1-137e-4c3b-81e1-d84a4d072a68","date":"Mar 11, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3800292,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Acquisition","company":"Trax Image Recognition","layoffs":"Not mentioned","summary":"Trax Image Recognition, a retail analytics company, has acquired Boston-based retail intelligence startup Survey.com. The financial details of the acquisition were not disclosed. This is Traxs third acquisition since it raised a $100 million funding round in July 2019. Trax offers retailers image recognition, computer vision, big data, and computer vision analytics tools to keep track of their stock and inventory. The company is also working on an AR-based store navigation tool and a special-offer locator.","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":9,"key_topics":["Acquisition","Retail Analytics","Funding"],"date_of_event":"11.03.20","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"$100 million","structured_issues":["Acquisition"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"g6qJDgfFOS9DAH2nOhXzzSbG8zv193UJa5wZAYlbWj1il7HwiNRYDl","news_summary":"Retail Analytics Company Trax Acquires Survey.Com","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"1176e030-1450-4c90-958b-4f99fd4ce75a","date":"Feb 17, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3794212,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Acquisition, Technology","company":"Trax Image Recognition","layoffs":"Not Mentioned","summary":"Trax Image Recognition, a retail analytics company linked to Israel, has acquired Qopius Technology SAS, a company that develops technology for real-time inventory data using image recognition and AI. Trax was founded in 2010 by Israeli entrepreneurs Joel Bar-El and Dror Feldheim and offers retailers image recognition and computer vision analytics tools to manage their stock and inventory. Qopius, founded in 2016 and based in Paris, had raised $1.18 million prior to the acquisition. The financial details of the acquisition were not disclosed.","partners":"Not Mentioned","customers":"Not Mentioned","investors":"Not Mentioned","confidence":9,"key_topics":["Acquisition","Image Recognition","Retail Analytics","Inventory Management","Artificial Intelligence"],"date_of_event":"17.02.20","valuation_amount":"Not Mentioned","impact_on_company":"Growth-Positive","investment_amount":"$1.18 million (Qopius prior to acquisition)","structured_issues":["Acquisition"],"acquisition_amount":"Not Mentioned","structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"Growth-Positive","analysisId":"Fv81Tr9rFE4JLjdrkQrIe4gdBpdSu8HcK6PKpkc3p9WIzj7Rm5xEsH","news_summary":"Retail Analytics Company Trax Acquires Image Recognition Company Qopius","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"e81c5f97-a404-43aa-b65d-ba8c61f567eb","date":"Jul 29, 2019","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3767305,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Acquisition","company":"Trax Image Recognition","layoffs":null,"summary":"Trax Image Recognition, a retail analytics company, has acquired image recognition company Planorama. The financial details of the deal were not disclosed. Trax recently completed a $100 million funding round, with a pre-funding valuation of $1.1 billion. The company was founded in 2010 and offers image recognition and computer vision analytics tools to retailers. Planorama, founded in 2009, offers image recognition services to the online retail industry. The acquisition will allow Trax to reach new markets and expand its product offering.","partners":null,"customers":["Unilever","Mondelēz International Inc.","Coca Cola"],"investors":null,"confidence":9,"key_topics":["Acquisition","Investment","Artificial Intelligence","Retail Analytics","Expansion"],"date_of_event":"29.07.19","valuation_amount":"$1.1 billion","impact_on_company":"growth-positive","investment_amount":"$100 million","structured_issues":["Acquisition","Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Acquisition  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"S8w2Kkd90SHKaZ5As4I26huCldru7y2g3M73scyf8cQEfSfKJvnufE","news_summary":"Retail Analytics Company Trax Acquires Image Recognition Company Planorma","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"62b19db1-d10a-4fd9-9162-cf0576af4204","date":"Jul 22, 2019","link":"https://en.globes.co.il/en/article-retail-analytics-co-trax-raises-100m-1001294534","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Investment, Expansion","company":"Trax","layoffs":"N/A","summary":"Singapore-Israeli computer vision and analytics solutions startup Trax has raised $100 million in a Series D funding round led by HOPU Investments. The company, which has developed image recognition technology that turns shelf images in stores into real-time actionable insights, has raised a total of $350 million following the latest financing. Trax was valued at $1.1 billion two months ago. The company plans to use the new funds to accelerate innovation and improve customer experience.","partners":"N/A","customers":"N/A","investors":["HOPU Investments","Warburg Pincus","Boyu Capital","Investec","DC Thomson","GIC Pte","Singapore government"],"confidence":9,"key_topics":["Investment","Expansion","Image Recognition Technology","Retail","Partnerships"],"date_of_event":"July 22, 2019","valuation_amount":"$1.1 billion","impact_on_company":"growth-positive","investment_amount":"$100 million","structured_issues":["Investment","Expand"],"acquisition_amount":"N/A","structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"ksUZJpw2ZMqWf04U2jZecninJUrBmblhPUXuBijUMl0WzTWXifRkf8","news_summary":"Retail analytics co Trax raises $100m","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"0f1f2cb0-c815-477e-a7cd-008d8cbc3a20","date":"Jul 17, 2019","link":"https://en.globes.co.il/en/article-meet-yigal-the-robot-shufersals-shelf-re-stocker-1001293874","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Technology Integration, Inventory Management","company":"Shufersal Ltd.","layoffs":"N/A","summary":"Israels largest retail chain, Shufersal Ltd., is implementing two technology systems developed by startup Trax to enhance inventory management and efficiency. The systems include a robot for managing and monitoring inventory on product shelves in real time, and a smart system of cameras. The technology provides data about inventory counts and alerts when a shelf is about to become empty. The company believes that this will improve the availability of products by 5%. The technology is currently being used in specific categories where the potential for improving availability is the greatest.","partners":"Trax","customers":"N/A","investors":"N/A","confidence":9,"key_topics":"Inventory Management, Technology Integration, Efficiency Improvement, Real-time Data, Customer Consumption Data","date_of_event":"July 17, 2019","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":"Partners, Expand","acquisition_amount":"N/A","structuredIssuesShow":"#Partners, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"oPZPW2izkDyPUqEAoulTSlKQ1mxCHrwega9KcVZv8ZY3prQ40OgQP7","news_summary":"Meet Yigal the robot - Shufersal's shelf re-stocker","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"e4d5125c-6a29-4dc5-a808-f90a7bc3439f","date":"Jun 24, 2019","link":"https://en.globes.co.il/en/article-trax-buys-shopkick-for-200m-1001290873","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Acquisition, Expansion","company":"Trax","layoffs":"None","summary":"Israeli image recognition company Trax has acquired US startup Shopkick for $200 million. Shopkick, which offers a platform for shopping rewards for customers, will continue to operate independently. Trax is also planning to hire 100 more people in Israel over the next year, mainly in the computer vision and algorithms sector. The company is currently raising a $100 million financing round at a company value of $1.1 billion, which will provide funds for three acquisitions. Trax expects to conduct an IPO in 18-24 months.","partners":"Not mentioned","customers":"Not mentioned","investors":["Warburg Pincus","Boyu Capital","DC Thomson","GIC Pte"],"confidence":"10","key_topics":["Acquisition","Expansion","Investment","IPO","Image Recognition"],"date_of_event":"June 24, 2019","valuation_amount":"$1.1 billion","impact_on_company":"growth-positive","investment_amount":"$100 million","structured_issues":["Acquisition","Expand"],"acquisition_amount":"$200 million","structuredIssuesShow":"#Acquisition  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"4SFK5yC4ncJpe0qXi8H87LxH8HdqQBLlKyTba4tENNDUkiNEzXGDgW","news_summary":"Trax buys Shopkick for $200m","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"b9b58a6c-556d-4809-9405-612184095f24","date":"May 28, 2019","link":"https://www.businesstimes.com.sg/companies-markets/trax-joins-singapores-rarefied-unicorn-stable","source":"www.businesstimes.com.sg","visible":1,"analysis":null,"sentiment":null,"analysisId":"EqnQJvUosW7YmfTX0bvohG39rmsNFvTtSmEyfVBMWNf77EoKNYYBKX","news_summary":"https://www.businesstimes.com.sg/companies-markets/trax-joins-singapores-rarefied-unicorn-stable","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"none"},{"id":"75886915-b667-4d97-8526-3bc2e8cd362d","date":"May 27, 2019","link":"https://www.bloomberg.com/news/articles/2019-05-27/singapore-startup-trax-is-raising-funds-at-1-1-billion-value","source":"www.bloomberg.com","visible":1,"analysis":{"tags":"Investment, Valuation","company":"Trax","layoffs":"Not mentioned","summary":"Singapore-based retail industry startup, Trax, is finalising a deal to raise $100 million at a pre-money valuation of about $1.1 billion. This could make it the second most valuable startup in Singapore. The company is in talks with several private equity firms and expects the funding round to close by the end of June. Trax raised $125 million last year in a round led by Chinese private equity firm Boyu Capital, with Singapore’s GIC Pte later becoming a shareholder.","partners":"Not mentioned","customers":"Not mentioned","investors":["Boyu Capital","GIC Pte"],"confidence":9,"key_topics":["Funding round","Valuation"],"date_of_event":"Not specified, expected by end of June","valuation_amount":"$1.1 billion","impact_on_company":"growth-positive","investment_amount":"$100 million","structured_issues":["Investment"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"pGoSbepyeL2YbXE8KB4cDb7rqQjUWq8WLIh4yMXzTIMdGiBm4zSZMQ","news_summary":"https://www.bloomberg.com/news/articles/2019-05-27/singapore-startup-trax-is-raising-funds-at-1-1-billion-value","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"9349ee0c-db02-4582-88e4-3390bbab3793","date":"Jan 9, 2019","link":"https://traxretail.com/news/trax-announces-partnership-google-cloud-digitize-retail-stores/","source":"traxretail.com","visible":1,"analysis":{"tags":"Partnership, Technology","company":"Trax","layoffs":"N/A","summary":"Singapore-based Trax has partnered with Google Cloud to bring its image recognition and machine learning capabilities to retail stores. The Trax Retail Watch on Google Cloud Platform uses Traxs image recognition engines and IoT cameras to produce real-time data about every SKU on the shelf. Retailers using the solution can rapidly identify missing SKUs, confirm planogram compliance and take other steps towards optimising retail execution. Two leading global retailers have moved to the next stage of deployment of the Trax Retail Watch solution, expanding both the number of stores and the number of shelf products they are digitising.","partners":"Google Cloud","customers":"Two leading global retailers","investors":"N/A","confidence":9,"key_topics":["Computer Vision","Retail","Google Cloud","IoT","Machine Learning"],"date_of_event":"Jan. 9, 2019","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":["Partners","Expand"],"acquisition_amount":"N/A","structuredIssuesShow":"#Partners  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"PITcsVMM4QiwiNMiGl0NZRHpLJQRzPQXc0i0k0iSj6TrwtQBnIfWrS","news_summary":"Trax Announces Partnership With Google Cloud to Digitize Retail Stores","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"8c94a1ac-74f7-445c-983b-6e0fa6fe55bb","date":"Oct 31, 2018","link":"https://traxretail.com/news/trax-selected-red-herring-top-100-global/","source":"traxretail.com","visible":1,"analysis":{"tags":"Recognition, Retail Analytics","company":"Trax","layoffs":"NA","summary":"Singapore-based retail analytics firm Trax has been named among the top 100 global start-ups by Red Herring. The list recognises leading private companies from North America, Europe, and Asia for their innovative technologies. Trax, which provides in-store execution, market-measurement and data-science solutions for consumer packaged goods brands and retailers, was also ranked in the top 25 fastest growing companies in Deloitte’s Technology Fast 500 list in 2016. The companys clients include Coca-Cola, Heineken and AB InBev.","partners":"NA","customers":["Coca-Cola","Heineken","AB InBev"],"investors":"NA","confidence":9,"key_topics":["Red Herring Top 100","Retail Analytics","Computer Vision","Fastest Growing Companies","In-store Data Science"],"date_of_event":"October 31, 2018","valuation_amount":"NA","impact_on_company":"growth-positive","investment_amount":"NA","structured_issues":["Customers"],"acquisition_amount":"NA","structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"cKuSY2Sm8f7p5qKMJieSoW6sxCuETbdUZM1huE2eGYsxElrGRHkbps","news_summary":"Trax Selected as a Red Herring Top 100 Global","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"5b34bc2e-a3fa-4660-9967-9fabaa73021d","date":"Jul 1, 2018","link":"http://en.globes.co.il/en/article-trax-image-recognition-raises-125m-1001244014","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Investment, Expansion","company":"Trax Image Recognition","layoffs":"N/A","summary":"Trax Image Recognition, an Israeli start-up, has raised $125m in a funding round led by Boyu Capital and UK media company DC Thomson. The company, which provides in-store execution, market intelligence and data science solutions for consumer packaged goods companies and retailers, will use the funds to buy shares from previous investors. The investment was made at a company valuation of $850m. Trax has raised $235m to date and has over 175 customers in 50 countries. The company is headquartered in Singapore, with a development centre in Tel Aviv.","partners":"Boyu Capital, DC Thomson","customers":"175 customers in 50 countries","investors":"Boyu Capital, DC Thomson","confidence":"10","key_topics":"Investment, Expansion, Technology, Retail, Market Intelligence","date_of_event":"July 1, 2018","valuation_amount":"$850 million","impact_on_company":"growth-positive","investment_amount":"$125 million","structured_issues":"Investment, Expand","acquisition_amount":"N/A","structuredIssuesShow":"#Investment, Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"CcgsRmaizxxAaf2PlfhLtoCYUT88LIAytGBMrdPJKOP3tY7fIZWR3S","news_summary":"Trax Image Recognition raises $125m","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"99dfffb3-f0e6-4e48-8670-37448a5e48dc","date":"Jan 31, 2018","link":"https://traxretail.com/news/trax-enters-chinas-retail-market-breakthrough-computer-vision-analytics-platform/","source":"traxretail.com","visible":1,"analysis":{"tags":"Market Expansion, Technology","company":"Trax","layoffs":"Not mentioned","summary":"Singapore-based Trax, a leader in computer vision and analytics for the retail and consumer goods industry, is expanding into the Greater China market. Traxs platform turns photographs of retail shelves into insights that can be used to improve in-store execution strategies. The company is expanding its operations quickly in the Greater China Region with the support of its investor, global private equity firm, Warburg Pincus. Trax recently acquired Quri, a leader in crowdsourced in-store conditions data for the consumer packaged goods industry.","partners":"Not mentioned","customers":"Coca-Cola, P&G","investors":"Warburg Pincus","confidence":9,"key_topics":["Market Entry","Computer Vision","Retail Analytics","Partnerships","Acquisition"],"date_of_event":"January 31, 2018","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Customers","Partners","Acquisition","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Partners  #Acquisition  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"4wSHQZkwULyGqb6WNaPWFOLBINCtuXD7KTlLWjjrUO4eqJkDPdzeZv","news_summary":"Trax Enters China's Retail Market with Breakthrough Computer Vision & Analytics Platform","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"6c426ed0-125d-4df8-8951-698c6a75073f","date":"Jun 28, 2017","link":"http://www.prnewswire.com/news-releases/computer-vision-and-retail-intelligence-company-trax-closes-us64-million-investment-led-by-warburg-pincus-300480926.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"Investment, Expansion","company":"Trax","layoffs":"Not mentioned","summary":"Singapore-based Trax, a computer vision firm for retail, has raised $64m in a funding round led by Warburg Pincus. The funds will be used to continue Traxs innovation in providing customers with continuous and actionable in-store retail insights, and drive its capacity to serve across its core markets: US, Europe, Latin America and Asia. Trax offers three main products: Retail Execution, Shelf Intelligence Suite by Trax and Nielsen, and Retail Watch. 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