{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgL7sxIILDA","lastupdate":"2023-04-10T00:00:00.000Z","update_date":"2023-04-10T00:00:00.000Z","lastModified":"Oct 12, 2024","active":1,"confidence_score":100,"confidence_score_reason":"markets","urlname":"namogoo","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$N4DRFx3T3NMgNRJUW0oh0E1hBBmr8e2Sl4dLsGy8MHA44OJNqR8vtC.jpeg","name":"Namogoo","oneliner":"Digital Journey Continuity Platform","registrar":"515120467","website":"https://wandz.ai","careerspage":"https://www.namogoo.com/careers","founded_month":4,"founded_year":2014,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/Namogoo","youtube":"https://www.youtube.com/channel/UCoefbQLgESGK-Jc_djWA4OA","facebook":"https://www.facebook.com/namogoo","linkedin":"https://www.linkedin.com/company/9247866","instagram":""},"social":["https://www.facebook.com/namogoo","https://www.linkedin.com/company/9247866","https://twitter.com/Namogoo","https://www.youtube.com/channel/UCoefbQLgESGK-Jc_djWA4OA"],"flattenedsociallinks":"https://www.facebook.com/namogoo|https://www.linkedin.com/company/9247866|https://twitter.com/Namogoo|https://www.youtube.com/channel/UCoefbQLgESGK-Jc_djWA4OA","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"51-200","employees_exact":65,"patent":1,"raised":68000000,"stage":"Mature","public_stage":"Mature","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["Namogoo Technologies"],"about":"Namogoo is a digital journey continuity platform that enables online brands to drive their customer journeys forward and clear the path to purchase. Namogoo's platform autonomously adapts to each customer visit in real time, keeping the journey flowing to its destination. \r\nNamogoo's Customer Hijacking Prevention identifies and blocks unauthorized ad injections from diverting online shoppers to competitors, immediately lifting conversion rates and revenue. \r\nNamogoo's Intent-Based Promotions predicts and individualizes the most effective minimum promotion for each visit, saving eCommerce retailers' margins and strengthening brand equity. \r\n\r\nOver 150 global brands trust Namogoo to keep their digital journeys hesitation-free and their business on the path to growth. Namogoo has been ranked by Dun & Bradstreet as one of the top three Israeli start-ups to work for in 2019 and 2020.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"+972772201337","country":null,"address":{"israeli":[{"id":"c64d9166-3013-4b5f-92a0-2530694bdf8d","city":"Herzliya","type":null,"address":"Ha-Sadna'ot St 8, Herzliya, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":[{"id":"54a8e164-c80d-4188-8c16-a562aa37af52","city":"New York","address":"54 W 40th St New York, NY","country":"United States","placeid":null},{"id":"ab8943b9-2a37-45fc-9d8d-cca994e3de6d","city":"Boston","address":"160 Federal St, Boston, MA 02110, USA","country":"United States","placeid":null},{"id":"b876d6ba-d074-4a89-8b7c-55166fe6de17","city":null,"address":"137-139 Brent St, London NW4 4DJ, United Kingdom","country":"United Kingdom","placeid":null}]},"headquarter_address":null,"district":"Center District","news":[{"id":"FXFlcqMgwnB8LrxleKL8XSpRF2LI6QZ33mL5FII3Gx1bGomzUu9e52","date":"Jan 25, 2024","link":"https://en.globes.co.il/en/article-namogoo-fires-half-of-employees-in-transition-to-ai-1001468699","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Layoffs, AI Development","company":"Namogoo","layoffs":"30","summary":"Israeli startup Namogoo is laying off nearly 30 of its 70 employees, marking its third round of layoffs since 2022. The company is undergoing organizational changes and plans to develop advanced AI technology to assess the intentions of Internet users on shopping websites. Namogoo is considering spinning off activities, either inside or outside the company. The new activity will be managed by the companys founders and will aim to develop advanced AI technology. The company has raised $70 million since its founding and was once valued at $190 million.","partners":"Not mentioned","customers":"Not mentioned","investors":["Blumberg Capital","GreatPoint Ventures","Inimiti Capital","Hanaco"],"confidence":"9","key_topics":["Layoffs","AI Development","Investment","Organizational Changes","Spin-off"],"date_of_event":"January 25, 2024","valuation_amount":"$190 million","impact_on_company":"growth-negative","investment_amount":"$70 million","structured_issues":["Layoffs","Investment"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Layoffs  #Investment","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"trqlV4uO5JkiNTpdVapoDqrBO8NYzXwXnX887OlPrZcHLceblkSmXV","news_summary":"Namogoo fires half of employees in transition to AI","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"8a7Tj9dchZudkrIPkzEHRIH0QqeupnnaGDi9KS2G9rpCFbpG35Ioot","date":"Aug 28, 2023","link":"https://www.globes.co.il/news/article.aspx?_atscid=7_134353_204082920_2463296_0_Txtetaxjxdshwhus8sp&did=1001456321","source":"www.globes.co.il","visible":1,"analysis":{"tags":["software","acquisition","partnership"],"company":"Namogoo","layoffs":80,"summary":"Israeli startup Namogoo, which develops software to combat customer hijacking, has reportedly been in talks for a sale worth $100 million. The potential buyers include French company Contentsquare, which is also active in Israel. The reported sale price represents a 47% decrease in value compared to the companys previous funding round in 2019. In addition, Namogoo conducted layoffs in February, leaving the company with 80 employees. The company was founded in 2014 and has raised $79 million to date. Namogoo operates in the e-commerce sector, providing protection against harmful advertising software. The company is a technological partner of Contentsquare, and the two companies have integrated their technologies.","partners":["Contentsquare"],"customers":null,"investors":null,"confidence":8,"key_topics":["acquisition","partnership","layoffs","investment","revenue"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Investment","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Partners","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"fAi5RhiX2jL0vXjwIjyi0iQinoeCnbPynxUsIs2fywcq4lE4nKibSZ","news_summary":"גלובס זירת העסקים של ישראל","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3hNURTQhQ51Ja94SOlUHFzBQkA0VxE7mvK3mVll6NOkv0KYzxn8NtN","date":"Apr 4, 2023","link":"https://www.forbes.com/sites/forbestechcouncil/2023/04/04/four-strategies-for-e-commerce-sellers-to-navigate-the-downturn/?sh3f3608437e85","source":"www.forbes.com","visible":1,"analysis":{"tags":["e-commerce","inflation","supply chain crisis","strategies","on-site experience","brand loyalty","automation","shipping","forecasting","reputation"],"company":"Namogoo","summary":"The article discusses the challenges faced by e-commerce companies due to inflation and the global supply chain crisis. It provides strategies for businesses to stay afloat and thrive in these conditions. The strategies include optimizing the on-site experience, increasing brand loyalty, exploring automation in shipping and forecasting, and being honest about delivery times. The impact of the article on Namogoo is growth-negative, as it highlights the difficulties faced by e-commerce companies. The key theme of the article is navigating the economic storm. The key issues discussed are customers, partners, and investment. The article does not mention any specific customers or partners. The date of the event described in the article is not provided. The confidence in the answer is 8.","investors":null,"key_topics":["e-commerce","inflation","supply chain crisis","strategies","on-site experience"],"impact_on_company":"growth-negative","structured_issues":["Customers","Partners","Investment"],"structuredIssuesShow":"#Customers  #Partners  #Investment","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"62xzStay3sGqGjYQo628KLS6NMablaiKgAT6Xg0XhWqkOBeqTKv9zq","news_summary":"Council Post: Four Strategies For E-Commerce Sellers To Navigate The Downturn","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"znYmFYxzeooq1K2D38MbPDdoG2zV4DDvPfTAYwnw51PORY7GncTwpV","date":"Jan 23, 2023","link":"https://www.calcalistech.com/ctechnews/article/skhuvq2ii","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"layoffs","company":"Namogoo","layoffs":20,"summary":"Israeli startup Namogoo has announced a second round of layoffs, with 20 employees being let go. This follows a previous round of layoffs in November where 25 employees were laid off. The companys CEO states that the layoffs will make the company profitable immediately. Namogoo, which has raised $81 million to date, provides a digital journey continuity platform and counts brands such as Victorias Secret and Neiman Marcus among its clients.","partners":null,"customers":"Victorias Secret, Neiman Marcus","investors":"Oak HC/FT Partners LLC, Blumberg Capital, GreatPoint Ventures, Hanaco Ventures","confidence":9,"key_topics":["Namogoo","layoffs","digital journey continuity platform","clients","investors"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Layoffs"],"acquisition_amount":null,"structuredIssuesShow":"#Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"4RD1NiXEXZki0ZqzIjg03P9GZfsqBB9gfruNWaenBQyvnhlQK0FTjD","news_summary":"Namogoo parting with 15% of workforce in second round of layoffs in less than three months | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"qvR62YBAywYBU5IVjFCzFxYoTkxpeXy79ItQQxS0HEy1ZGgi1kZawl","date":"Nov 9, 2022","link":"https://www.calcalist.co.il/ctechnews/article/hjjawkyri","source":"www.calcalist.co.il","visible":1,"analysis":{"tags":"layoffs","company":"Namogoo","layoffs":25,"summary":"Israeli startup Namogoo has laid off 25 employees, representing 15% of its workforce, as part of a refocusing effort to reach profitability by the middle of next year. The company plans to shift its focus to big and medium-sized companies rather than small companies that require more marketing expenses. Namogoo has raised a total of $81 million in funding, including $15 million in its latest round. Investors in the company include Oak HC/FT Partners LLC, Blumberg Capital, GreatPoint Ventures, and Hanaco Ventures.","partners":null,"customers":null,"investors":["Oak HC/FT Partners LLC","Blumberg Capital","GreatPoint Ventures","Hanaco Ventures"],"confidence":9,"key_topics":["Namogoo","layoffs","refocusing","profitability","funding"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Layoffs"],"acquisition_amount":null,"structuredIssuesShow":"#Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"jLayLeFbDk39MzbnlX6yP7FyOIydrNEK1cxLozpqeGfMjtEmZiASpS","news_summary":"Namogoo lays off 15% of workforce | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"74ed1853-61e5-43d4-a183-a4d6c7d093f1","date":"Jul 8, 2021","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3912016,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Acquisition, Expansion","company":"Namogoo","layoffs":"Not mentioned","summary":"Namogoo, an Israeli company that has developed a Digital Journey Continuity platform, has announced the acquisition of Remarkety, a provider of data-driven email marketing automation solutions for eCommerce. This is Namogoos second strategic acquisition, following the purchase of Personali in early 2020. The acquisition will allow Namogoo to provide complete continuity by engaging customers with personalized multi-channel experiences both on and off-site, and will help the company penetrate the SMB market where Remarkety is already well-established.","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":9,"key_topics":["Acquisition","eCommerce","Email Marketing","SMB Market","Hyper-growth"],"date_of_event":"08.07.21","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Acquisition"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"ZnlvIswDq8wIbg33lWUJHFTFVuf3vCS9yonhVok6UlLbNqqo5ZXBMd","news_summary":"Namogoo acquires Remarkety to expand its digital journey continuity platform","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3f87ad1f-4d5b-4fbc-9119-2fc1fcf9bf31","date":"Jun 9, 2021","link":"https://www.prnewswire.com/il/news-releases/namogoo-recognized-by-independent-research-firm-in-digital-experience-optimization-category-in-analyst-report-301308882.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"Digital Experience Optimization","company":"Namogoo","layoffs":null,"summary":"Namogoo, a Digital Journey Continuity Platform, has been listed in The Forrester Tech Tide™: AI and Analytics For Retail, Q2 2021 report. The company was recognized as a vendor under the Digital Experience Optimization category, highlighting the impact and maturity of its platform. Namogoos platform empowers retailers to shape the digital customer journey and increase conversion rates, save margins, and improve brand loyalty. The platform offers two leading solutions: Intent-Based Promotions engine and Customer Hijacking Prevention solution. Over 250 global eCommerce brands trust Namogoo for their digital journeys. The article does not mention any specific customers, investors, or acquisition or investment amounts. The event described in the article occurred on June 9, 2021.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["Forrester Tech Tide","Digital Journey Continuity Platform","Digital Experience Optimization","Customer Journey","Machine Learning"],"date_of_event":"2021-06-09","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"pJDRIbqaNuiBi0L0cBMgBeyWqnSpskFcDX2hmJzgVL7YlxuAkOaUj1","news_summary":"Namogoo recognized by Independent Research Firm in 'Digital Experience Optimization' category in Analyst Report","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"151b796f-0811-4536-8129-e5f652afb188","date":"Jan 19, 2021","link":"https://www.prnewswire.com/news-releases/namogoo-launches-first-of-its-kind-intent-based-promotion-machine-for-ecommerce-individualizing-incentives-for-every-site-visit--guaranteeing-digital-journey-continuity-301210840.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"Digital Journey Continuity","company":"Namogoo","layoffs":null,"summary":"Namogoo has launched its Intent-Based Promotions solution, which uses Machine Learning to predict shoppers intent and deliver personalized incentives in real-time. This solution aims to reduce promotion costs by at least 25% while increasing revenue by 15%. It addresses the dissatisfaction of eCommerce brands with current personalized promotions that often provide redundant or excessive offers. Namogoos technology allows retailers to allocate their promotion budget more effectively and protect profit margins. The companys Digital Journey Continuity platform, which prevents customer journey hijacking, has already recovered over $1.6 billion in stolen revenue in 2020. The addition of Intent-Based Promotions will further enhance the customer journey and help eCommerce brands optimize their promotion strategies.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["Intent-Based Promotions","Machine Learning","Personalized promotions","Customer journey","Retailers"],"date_of_event":"January 19, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"Si4P29anhkKPzFjHZlUkmbWiA53n0pZvmw73iqL6zZwsWyFGEJgMVt","news_summary":"Namogoo Launches First-of-its-Kind Intent-Based Promotion Machine for eCommerce, Individualizing Incentives for Every Site Visit & Guaranteeing Digital Journey Continuity","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"b9976a63-160d-40cf-9f26-d047724fc444","date":"Jan 11, 2021","link":"https://www.finanzen.at/nachrichten/aktien/namogoo-selected-by-marks-&-spencer-to-help-optimise-the-customer-journey-on-m&s-com-1029946226","source":"www.finanzen.at","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"Fuajwd1ltLcSOn8zksDzzLkos4wnOVLOemoxxDqLFcyzgzqsbZwifg","news_summary":"Namogoo Selected by Marks & Spencer to Help Optimise The Customer Journey on M&S.com","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"8e55c93f-5010-4398-a549-69c55c877d97","date":"Dec 3, 2020","link":"https://www.prnewswire.com/il/news-releases/namogoo-named-to-the-2020-cb-insights-retail-tech-100----list-of-most-innovative-b2b-retail-startups-301185503.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":["retail tech","customer journey hijacking prevention"],"company":"Namogoo","layoffs":null,"summary":"Namogoo has been named to CB Insights Retail Tech 100 ranking, which showcases the most promising B2B retail tech companies in the world. The company specializes in customer journey hijacking prevention and helps online brands deliver their customer journey as intended by blocking unauthorized ads injected into web sessions. Namogoos solution has been implemented by leading retailers and has resulted in increased conversion rates and revenue. The Retail Tech 100 cohort consists of startups from 21 countries and has raised over $14 billion in total equity funding. Namogoos inclusion in the ranking is expected to have a positive impact on the companys growth.","partners":null,"customers":"Asics, Carhartt, Dollar Shave Club, Samsonite","investors":null,"confidence":8,"key_topics":["Retail Tech 100","customer journey hijacking prevention","e-commerce","supply chain automation","cashierless checkout"],"date_of_event":"December 3, 2020","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"brLycFDwrJSqiXjWgh9PEjUu2NGblXp0fy5350X3fz5RiyuapEp6Ey","news_summary":"Namogoo Named to the 2020 CB Insights Retail Tech 100 -- List of Most Innovative B2B Retail Startups","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"e7d3a3f3-4ed1-4442-b697-b6dc6eeae8a7","date":"Oct 29, 2020","link":"https://www.prnewswire.com/il/news-releases/crocs-increases-online-conversion-rate-by-over-2-with-namogoos-customer-journey-hijacking-prevention-solution-301162789.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"Customer Journey Hijacking prevention","company":"Namogoo","layoffs":null,"summary":"Namogoo, a pioneer of Customer Journey Hijacking prevention, has announced that Crocs Inc. is implementing its revenue-boosting technology to ensure distraction-free customer journeys on its website. The deal has resulted in increased conversion rates by blocking injected ads from being displayed to customers on the Crocs site. Namogoo offered first-time customers, including Crocs, access to its technology at no cost during the COVID-19 pandemic. After implementing Namogoos solution, Crocs saw a significant increase in conversion rates and recovered hundreds of thousands of dollars during the trial period. Namogoos technology uses machine learning to identify and block unauthorized ads that divert customers to competitors sites. The company aims to deliver substantial results to its customers and enhance their business metrics and customer journeys.","partners":null,"customers":"Crocs Inc.","investors":null,"confidence":9,"key_topics":["Namogoo","Crocs","Customer Journey Hijacking prevention","conversion rates","revenue-boosting technology"],"date_of_event":"October 29, 2020","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"mOprbbyklqAoWLnZe5KSGgXpAFRV0hkHK1UEASbUv4bAM09sqkYpSO","news_summary":"Crocs Increases Online Conversion Rate by over 2% with Namogoo's Customer Journey Hijacking Prevention Solution","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"210550d7-c098-4fd7-93aa-35df8f9d2b4d","date":"May 4, 2020","link":"https://techcrunch.com/2020/05/04/namogoo-personali/","source":"techcrunch.com","visible":1,"analysis":{"tags":"acquisition","company":"Namogoo","layoffs":null,"summary":"Namogoo, an Israel-based company that prevents customer journey hijacking, has acquired behavioural analytics company Personali. The terms of the deal were not disclosed. Personali provides AI-powered behavioural analytics tools for personalizing in-site incentives, helping to increase sales. Namogoos platform prevents unauthorized ad injections and helps uncover privacy and compliance risks. The acquisition will enable Namogoo to offer a more robust set of services to e-commerce clients.","partners":"Personali","customers":null,"investors":null,"confidence":8,"key_topics":["acquisition","behavioural analytics","customer journey hijacking","personalization","e-commerce"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners","Acquisition"],"acquisition_amount":null,"structuredIssuesShow":"#Partners  #Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"sqSWjpH8zRvQGGnbkE5p2LiBAoukFslWUe7TEjP3gHqUJ2UQyyY1cG","news_summary":"Customer journey hijacking prevention tool Namogoo acquires Personali for its behavioural analytics","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"1c83ade3-a8f1-4d04-adb0-7b9cdbe8b6cf","date":"Feb 20, 2020","link":"https://www.forbes.com/sites/danieldambrosio/2019/02/20/namogoo-dont-let-hackers-steal-your-online-sales-with-fake-ads/#6e36acef5ef4","source":"www.forbes.com","visible":1,"analysis":{"tags":"digital malware","company":"Namogoo","layoffs":null,"summary":"Namogoo, an Israeli company, specializes in combating digital malware known as customer journey highjacking. The company detects and blocks unauthorized product and promotional ads injected into visitor sessions, preventing customers from being diverted to competitors. Namogoos CEO, Chemi Katz, highlighted the growing scope of the problem, with online customer journey hijacking occurring in 15 to 25 percent of online shopping sessions and up to 30 percent during peak holiday seasons. Namogoo has experienced significant revenue growth, with a 300 percent increase from 2016 to 2018. The companys clients include Office Depot, Dollar Shave Club, and the Las Vegas Review-Journal. 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