{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN6IzLAIDA","lastupdate":"2022-01-13T00:00:00.000Z","update_date":"2022-01-13T00:00:00.000Z","lastModified":"Jan 27, 2025","active":1,"confidence_score":100,"confidence_score_reason":"markets","urlname":"placer","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$klYB7p22DDp3AA218Hbe79bbN8tpbdK6oREL6aQQnS5x1YikvNUhY7","name":"Placer.ai","oneliner":"Foot Traffic Analysis for Location-based Insights","registrar":"515247260","website":"https://www.placer.ai","careerspage":"","founded_month":1,"founded_year":2013,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/placer_ai","youtube":"","facebook":"https://www.facebook.com/Placerai-381442635729306","linkedin":"https://www.linkedin.com/company/3027652","instagram":""},"social":["https://www.linkedin.com/company/3027652","https://www.facebook.com/Placerai-381442635729306","https://twitter.com/placer_ai"],"flattenedsociallinks":"https://www.linkedin.com/company/3027652|https://www.facebook.com/Placerai-381442635729306|https://twitter.com/placer_ai","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"500+","employees_exact":725,"patent":0,"raised":241000000,"stage":"C","public_stage":"C","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["Placer.ai","Placer Labs","Placer Technologies"],"about":"Placer provides retailers with actionable, location-based insights into their audience and competition derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. 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This decision is expected to result in the layoffs of approximately 200 employees. The closure process is anticipated to be completed by June 2025. This move is part of a broader restructuring effort by the company, which is focusing on optimizing its global operations. The closure is seen as a growth-negative impact on the company due to the significant number of job losses and the cessation of its manufacturing activities in the region.","partners":null,"customers":null,"eventType":null,"investors":null,"confidence":9,"key_topics":["manufacturing","layoffs","Israel","Becton Dickinson","closure"],"date_of_event":"January 27, 2025","product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Layoffs"],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":null,"structuredIssuesShow":"#Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"kTPJT39tBQ0UqMm71xJPdJzrhfXnOj3xDw5tUB4CqrqwJQlYtNFmDF","news_summary":"אמזון מפטרת גם בישראל; מיקרוסופט בסבב קיצוצים נרחב","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"LpJ7gwZDIocInWlzU1HaqK4kDwurlUoUgYjDw232BcjIkgk2emt6Jz","date":"Aug 6, 2024","link":"https://www.calcalistech.com/ctechnews/article/h100twskqr","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Funding, Valuation Increase","company":"Placer.ai","layoffs":"N/A","summary":"Israeli company Placer.ai, a location analytics and foot traffic data platform, has raised $75 million at a $1.5 billion valuation, a 50% increase from its previous $1 billion valuation in January 2022. The funding round included only existing investors. The company has raised a total of over $240 million to date. Placer.ais platform allows customers to generate insights into any property to help understand the factors that can drive success. The companys annual revenue run rate surpassed $100 million in February, growing by over 80% in the last 12 months. Its customer base has also grown to more than 4,300 from around 1,000 in 2022.","partners":"N/A","customers":"Not specified","investors":["Josh Buckley","WndrCo","Lachy Groom","MMC Technology Ventures LLC","Fifth Wall Ventures","Array Ventures"],"confidence":9,"key_topics":["Funding Round","Valuation","Customer Growth","Revenue Growth","Location Analytics"],"date_of_event":"Not specified","valuation_amount":"$1.5 billion","impact_on_company":"Growth-Positive","investment_amount":"$75 million","structured_issues":["Investment","Customers"],"acquisition_amount":"N/A","structuredIssuesShow":"#Investment  #Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"Growth-Positive","analysisId":"OYLx5pT6dS7XJvkJjMGBNfDRy6gKG8XvZK553hcHahE061TKuklESb","news_summary":"Placer.ai raises $75M at $1.5B valuation, reaches $100M in ARR | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"0dd31a36-968d-4a0a-b990-cb0b7329f84d","date":"Jan 12, 2022","link":"https://en.globes.co.il/en/article-retail-analytics-co-placerai-raises-100m-at-1b-valuation-1001398307","source":"en.globes.co.il","visible":1,"analysis":{"tags":"location analytics, consumer foot traffic data","company":"Placer.ai","layoffs":null,"summary":"Placer.ai, an Israeli location analytics and consumer foot traffic data company, has completed a $100 million Series C financing round at a valuation of $1 billion. 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The software helps companies improve qualitative growth by analyzing shoppers preferences, store visits, and product gravitation. Placer.ais software does not collect personal information and focuses on macroeconomic trends rather than individual data. The company recently completed a $50 million Series B funding round, bringing its total funding to $67 million. Some of its investors include Olive Tree Ventures, Josh Buckley, and Rahul Vohra. 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The funding will be used to grow the companys R&D, expand sales and marketing teams, introduce additional reports and data sets, and grow the recently announced marketplace. Despite the impact of the Covid-19 pandemic, Placer.ai believes that physical shopping is here to stay and that quality data in the physical world is crucial. The company provides data to retailers, realtors, and others to help them make informed decisions. Placer.ai has seen growing market adoption and has expanded into new segments like CPG and Hedge Funds. The company currently employs 160 people and plans to double its number of employees in Israel.","partners":"Fifth Wall","customers":"JLL, Brixmor, Taubman, Planet Fitness, Dollar General","investors":"Josh Buckley, Todd Goldberg, Rahul Vohra, Fifth Wall, JBV Capital, Aleph VC","confidence":9,"key_topics":["Expansion","Funding","Physical shopping","Data-driven decisions","Market intelligence"],"date_of_event":"April 27, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$50 million","structured_issues":["Investment","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"kT8Olr5d8jNj1DMlJdDRhAI4aGKCTXEGD82HQ5nyCKu3NTALIM2oql","news_summary":"Placer.ai raises $50 million series B led by Product Hunt CEO","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"275bf8f4-6e1a-4783-a824-4aaf53737104","date":"Jan 21, 2021","link":"https://officesnapshots.com/2021/01/21/placer-ai-offices-ramat-gan/","source":"officesnapshots.com","visible":1,"analysis":{"tags":"office design","company":"Placer.ai","layoffs":null,"summary":"Placer.ai has opened a new office space in Ramat Gan, Israel that reflects the innovative and modern nature of the company. Placer.ai uses technology and analytics to improve understanding of foot traffic and geography for businesses. The office design emphasizes collaboration and comfort, with modular seating areas, meeting spaces, and a cozy lobby for clients and guests. The design incorporates the companys motto and colors throughout the space. The article showcases images of the office design.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["office design","technology","analytics","business growth","collaboration"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"qWvhmulVN3WHVURafmyMazCGb7ynG4QP4U1n8cVlsnJNvgyrxMtLdn","news_summary":"Office Tour: Placer.ai Offices - Ramat Gan","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"ddef0c72-f7d0-4e23-b1fe-35e5cf6831a6","date":"May 2, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3814711,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"data analytics","company":"Placer.ai","layoffs":null,"summary":"Placer.ai, a foot traffic analytics startup, is providing real-time data to help businesses in the retail industry make data-driven decisions during the Covid-19 pandemic. 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Despite the economic impact of the pandemic, Placer.ai believes that businesses can still thrive by making data-driven decisions.","partners":null,"customers":["Verizon Enterprise Solutions","Caesars Entertainment","Regency Centers"],"investors":null,"confidence":9,"key_topics":["Covid-19","foot traffic analytics","real-time data","retail industry","data-driven decision making"],"date_of_event":"2020-05-02","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"32MtNzKyedWyohokDMBof3IXatb8uh3njDxT9grYtPoIMrlHzlthCz","news_summary":"Placer.ai is Tracking the Real World Traffic That Moves the Economy","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"c40d0148-a939-4d8d-bc87-e0e72e360c85","date":"Jan 22, 2020","link":"https://techcrunch.com/2020/01/22/placer-ai-a-location-data-analytics-startup-raises-12-million-series-a/","source":"techcrunch.com","visible":1,"analysis":{"tags":"location analytics","company":"Placer.ai","layoffs":null,"summary":"Placer.ai, a startup that analyzes location and foot traffic analytics, has closed a $12 million Series A funding round. 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