{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN6ZscsKDA","lastupdate":"2022-08-23T00:00:00.000Z","update_date":"2022-08-23T00:00:00.000Z","lastModified":"Mar 20, 2025","active":1,"confidence_score":101,"confidence_score_reason":"markets","urlname":"optimove","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$6tYg5sovEABcINLwiP5VdVVsgPWiXozilo5DHHvZQnmSyjimsMZ4od","name":"Optimove","oneliner":"Personalized Customer Marketing","registrar":"515245173","website":"https://www.optimove.com","careerspage":"https://www.optimove.com/careers","founded_month":2,"founded_year":2009,"formernames":["Mobius Solutions"],"sociallinks":{"twitter":"https://twitter.com/optimove","youtube":"https://www.youtube.com/channel/UC4iudazZpu75RgMsXwuZ1cQ","facebook":"https://www.facebook.com/optimove","linkedin":"https://www.linkedin.com/company/227901","instagram":"https://www.instagram.com/go_optimove"},"social":["https://www.youtube.com/channel/UC4iudazZpu75RgMsXwuZ1cQ","https://www.facebook.com/optimove","https://twitter.com/optimove","https://www.linkedin.com/company/227901","https://www.instagram.com/go_optimove"],"flattenedsociallinks":"https://www.youtube.com/channel/UC4iudazZpu75RgMsXwuZ1cQ|https://www.facebook.com/optimove|https://twitter.com/optimove|https://www.linkedin.com/company/227901|https://www.instagram.com/go_optimove","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"500+","employees_exact":572,"patent":0,"raised":95000000,"stage":"B","public_stage":"B","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":[""],"about":"Optimove uses a real-time customer data platform to autonomously transform customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company's technology suite enables the smart orchestration, measurement, and optimization of highly personalized multi-channel campaigns at scale, resulting in improved customer experience, retention, and lifetime value.\r\n\r\nOptimove is used by hundreds of brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J. Jill, Stitch Fix, Talkspace, and Sweaty Betty. Optimove employs over 250 people in its New York, London, Singapore, and Tel Aviv offices.\r\n\r\nIn 2020, Optimove acquired real-time event streaming platform Axonite, and in 2018, Optimove acquired DynamicMail. 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The article emphasizes the value of resilience, focus, and learning from experienced entrepreneurs to drive growth.","partners":null,"customers":null,"eventType":null,"investors":null,"confidence":9,"key_topics":["investment","crisis","resilience","entrepreneurship","growth"],"date_of_event":null,"product_stage":"released","investment_date":"2021","acquired_company":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Investment"],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":null,"structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"0sH0ANrCPmiUTKjzx4Jczm01qqSgPlAugdtwnZAMI7dNhOgFTd4O26","news_summary":"Pini Yakuel, founder and CEO of Optimove, spoke to Yael Meretyk Hanan, CEO and co-founder of Pelles.ai, about how he bounced back from crisis. "The way I got through it was by putting my head down and getting to work. I reanalyzed everything, asked myself what went wrong, and identified what could be fixed."","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"Bj6NGJQMYIa5SHHwHMKi0SP5HfzoxXcPL8qaYgT6pKWOQvef0Y4jxr","date":"Mar 2, 2025","link":"https://www.globenewswire.com/news-release/2025/03/03/3035660/0/en/Optimove-Acquires-Gamification-Solution-Provider-Adact-to-Bolster-its-AI-Orchestrated-Gamification-Capabilities.html","source":"www.globenewswire.com","visible":1,"analysis":{"date":"Fri Mar 21 2025","status":-1,"message":"","entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"V01dFlLzlxFdgITCiVDnIIUB1IaqGqUPd1w9kFv0kBhmqCrINwfOdW","news_summary":"Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"xE0xe231Fs1Dqvicz5k9oOMzZPzSrMNeCj4dxg61oCJIw8DexjneAi","date":"Mar 16, 2023","link":"https://nocamels.com/2023/03/israeli-ai-can-identify-people-with-gambling-addictions/","source":"nocamels.com","visible":1,"analysis":{"tags":"AI, gambling addiction","company":"Optimove","layoffs":null,"summary":"Israeli startup Optimove has developed an AI system that helps betting websites identify users with a potential gambling addiction. The system analyzes behavior patterns and gives each user a risk rating. If users are highly at-risk, they receive targeted messages encouraging them to take a break or get help. The AI is already being used by major gaming companies. Optimove has raised $95 million to date.","partners":null,"customers":"BetMGM, Penn National Gaming, Rush Street Interactive","investors":null,"confidence":8,"key_topics":["AI","gambling addiction","behavior patterns","targeted messages","major gaming companies"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"7s4Ua05ePrKn7J0FiFPPrRrN8eCGSPgFI6L44DncKZfSEHi75DbRU8","news_summary":"Israeli AI Can Identify People With Gambling Addictions","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"JFRYoG2TdLyNTJTwZsDH0H9nyitc1HO8PSqUGIVqjSCiZDazw6Jm2g","date":"Mar 9, 2023","link":"https://finance.walla.co.il/item/3564218?_atscid7_134353_204082920_2381347_0_Txtetaxjxdshwhus8sp","source":"finance.walla.co.il","visible":1,"analysis":{"tags":["expansion","recruitment"],"company":"Optimove","layoffs":null,"summary":"Optimove, a startup company, has expanded its operations in Ukraine despite the war and has recruited new development teams. The company currently employs 33 workers in Kyiv and Vinnytsia, with some of them being promoted to team leaders. Optimove sees Ukraine as part of its global growth strategy and has invested in recruitment campaigns to find suitable employees. The companys platform helps over 500 companies in various industries with marketing strategies and personalized campaigns. It utilizes artificial intelligence to determine the most effective message for each customer. Optimove was founded in 2009 and currently has 440 employees in Israel, the US, and Europe. The company aims to build a long-term working relationship with its Ukrainian employees.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["expansion","recruitment","workforce","remote work","Ukraine"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"A1bFFqTeShQ0tiExcgboIALMzyM8rkTZSUPqFgRbUwihPviv6JuAq4","news_summary":"למרות המלחמה - אופטימוב הרחיבה פעילות באוקראינה וקלטה צוותי פיתוח חדשים - וואלה! כסף","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"1966f977-caac-4b2d-9f48-f63b32dd5974","date":"Jul 13, 2022","link":"https://www.calcalistech.com/ctechnews/article/s1iqte3o9","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"acquisition","company":"Optimove","layoffs":null,"summary":"CRM marketing platform Optimove has acquired British company Graphyte and provider Kumulos. 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Optimove has raised a total of $95 million in venture capital to date.","partners":null,"customers":null,"investors":"Summit Partners","confidence":9,"key_topics":["CRM software","AI","customer segments","marketing communications","personalized communications"],"date_of_event":"September 27, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$75 million","structured_issues":["Investment","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"HiGLfLcKltAXHC81XYfTbSqb04JdriayNKTRZONWC3kuRt20JUUvdF","news_summary":"CRM marketing startup Optimove raises $75M","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"6836b2f7-d312-47a0-ab1e-1101a8d66e0d","date":"Mar 25, 2021","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3901371,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"CRM marketing","company":"Optimove","layoffs":null,"summary":"CRM marketing tool Optimove has launched new real-time segmentation capabilities, powered by its AI-driven orchestration technology. 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By aligning customer touchpoints and providing personalized experiences, brands can increase customer loyalty and lifetime value.","partners":"Dynamic Yield","customers":null,"investors":null,"confidence":8,"key_topics":["integration","personalization","optimization","multichannel orchestration","customer experiences"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"tdxkSAIoLvpIGZMs1U1zsQQk61AGkOQ1xyBFPXCILxwsNql5MpLjDp","news_summary":"Optimove and Dynamic Yield Announce Integration","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"1ccf2dea-1952-4337-ace4-1030418047c7","date":"Nov 23, 2020","link":"https://www.casinobeats.com/2020/11/23/blueribbon-seals-strategic-optimove-partnership/","source":"www.casinobeats.com","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"rG08KGEGEpXc063ydTtdQCvlD5BFt42pe7ZK5TfeLiQMLpAbvC59on","news_summary":"BlueRibbon seals strategic Optimove partnership - CasinoBeats","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"31ff9d3f-a1da-4f3a-a0df-ee2429edbac2","date":"Feb 6, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3790410,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"acquisition","company":"Optimove","layoffs":null,"summary":"Israeli data-based marketing company Optimove has acquired event streaming startup Axonite. The financial details of the acquisition were not disclosed, but the deal is estimated to be worth several million dollars. Optimove provides data and analytics-based services for customer marketing plans and has raised $20 million to date.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["Optimove","Axonite","acquisition","data-based marketing","event streaming"],"date_of_event":"2020-02-06","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Acquisition"],"acquisition_amount":"several million dollars","structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"yQ7uX0K55mTjQvzeX1DxEuWAMid3eItM2szrVJxPSwrt5dbYcmeihc","news_summary":"Optimove Acquires Event Streaming Startup Axonite","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3fd06c95-2195-4fb6-bc37-c0a13cae412c","date":"Sep 9, 2019","link":"https://www.sbcnews.co.uk/features/2019/09/09/pini-yakuel-optimove-betting-industrys-altered-marketing-agenda-requires-real-time-rethink/","source":"www.sbcnews.co.uk","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"4WA2IKlvFDZtIgbXeOIymSbXZifl0q4bp5gAXX6fOoEPVVFgHwKQ7o","news_summary":"Pini Yakuel: Optimove - Betting Industry's altered marketing agenda requires a real-time rethink","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"f71d056f-f532-49f8-b619-74928615cafb","date":"Aug 27, 2019","link":"https://sbcnews.co.uk/technology/2019/08/27/optimove-expands-realtime-dynamics-helping-betting-meet-its-new-marketing-demands/","source":"sbcnews.co.uk","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"mz018RVSxmxFjgiQH6PZBbbXss7tJu8acszQkVZMYGa3qN8hLi3R1a","news_summary":"Optimove expands real-time dynamics to help betting meet new marketing demands","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"f8370f53-bf6c-4613-9673-7ceb9544c894","date":"Jul 10, 2019","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3766074,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"appointment","company":"Optimove","layoffs":null,"summary":"Optimove, a data-based marketing company, has appointed Rachel Shehori as vice president of research and development. Shehori, a former executive at Hewlett Packard Enterprise, will lead the development of Optimoves data collection and processing system. The company, founded in 2009, provides data and analytics-based services for customer marketing plans. Optimove raised $20 million in a funding round in 2016.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["Rachel Shehori","Optimove","data collection","research and development","marketing"],"date_of_event":"2019-07-10","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Management Changes"],"acquisition_amount":null,"structuredIssuesShow":"#Management Changes","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"fpmQMmKTQMSomwVX6uT88sM3QbqVKcmKBw5LkXlTbLwLn9JmIKQDLV","news_summary":"Marketing Company Optimove Hires Former Hewlett Packard Executive","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"8e8fb7a6-5df5-401f-afce-22ee5bf5f3a1","date":"Feb 10, 2019","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3756020,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"partnership","company":"Optimove","summary":"Optimove, a data-based marketing company, has signed a deal with multinational consumer goods company Unilever to use its technology in marketing operations. This partnership is a growth-positive move for Optimove. The key theme of the article is a new partnership. The key issues discussed in the article are Partners and Expand. The article mentions that Optimove has also signed deals with Diane von Furstenberg, Hanna Andersson, and Spanx Inc. Optimove is in the process of recruiting 60 new employees in Israel. The date of the event described in the article is not mentioned. My confidence in this answer is 8/10.","investors":null,"key_topics":["Optimove","Unilever","partnership","data-based marketing","expansion"],"impact_on_company":"growth-positive","structured_issues":["Partners","Expand"],"structuredIssuesShow":"#Partners  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"dFRp5YQ3ECze46bxsLIGWzzMuvgPzutkTcYuBvrkEJBGruzyyr5UMc","news_summary":"Unilever Taps Optimove for Marketing Technology","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"a5361f00-2f0c-45e7-86a6-a5f5bd44cf3c","date":"Aug 21, 2018","link":"https://officesnapshots.com/2018/08/21/optimove-offices-tel-aviv/","source":"officesnapshots.com","visible":1,"analysis":{"tags":"office design","company":"Optimove","layoffs":null,"summary":"Optimove, a marketing software company, has settled into their new Tel Aviv-based offices designed by Studio Roy David. 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