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Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":5,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Risk Mitigation","value":2,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No 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Mitigation & Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]},{"title":"Mobile Gaming","description":"Persona.ly provided a programmatic user acquisition (UA) solution for U.LU Games' 'Reach Rich' mobile game, utilizing machine learning and fraud prevention to acquire high-quality, in-app purchase (IAP) users and exceed ROAS targets.","items":[{"name":"Revenue Growth","value":5,"titleTooltip":"Revenue Growth & 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Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]},{"title":"Mobile Gaming / AdTech","description":"Persona.ly's programmatic user acquisition platform helped Mamboo Games' 'Fish Idle' achieve 5x higher D7 retention than organic users, significantly improving the quality and lifetime value of acquired players.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":1,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Customer Acquisition","value":5,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Risk Mitigation","value":1,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]},{"title":"Mobile Gaming","description":"Persona.ly implemented a mobile retargeting campaign for Papaya Gaming's 'Bingo Cash' app to re-engage dormant users and drive in-app purchases, resulting in significant increases in IAP revenue, ARPU, and conversion rates.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":1,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]},{"title":"Mobile Gaming","description":"Persona.ly provided programmatic user acquisition services for Ilyon's 'Bubble Shooter' game, leveraging machine learning to acquire high-quality, paying users at scale and achieve a high return on ad spend (ROAS).","items":[{"name":"Revenue Growth","value":5,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":2,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]},{"title":"Online Gaming / Gambling","description":"Persona.ly's programmatic DSP optimized 888 Casino's iOS app user acquisition campaigns using SKAdNetwork, significantly increasing deposit rates and ROAS while reducing Cost Per Deposit.","items":[{"name":"Revenue Growth","value":5,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":4,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]},{"title":"Mobile 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& Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]},{"title":"Mobile Gaming","description":"Persona.ly provided programmatic user acquisition (UA) services for GamePoint's Bingo game, focusing on acquiring high-quality, loyal users and achieving a positive return on ad spend (ROAS) within 7 days, exceeding target ROAS by 15%.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":2,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]},{"title":"Fintech / Cryptocurrency / Mobile App","description":"Persona.ly provided programmatic user acquisition (UA) services for CoinSwitch Kuber, a crypto trading app, focusing on fraud prevention and real-time optimization to scale user growth, reduce Cost Per Install (CPI), and increase Return on Ad Spend (ROAS) and user retention.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":5,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Risk Mitigation","value":3,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]},{"title":"Financial Services","description":"Persona.ly's programmatic user acquisition platform leveraged in-app bidding and machine learning to significantly improve deep-funnel conversion rates (deposits) and reduce Cost Per Install (CPI) for OctaFX, a trading app.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":1,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]},{"title":"Mobile Gaming / AdTech","description":"Persona.ly implemented a programmatic user acquisition campaign for Zempot's WinJoy Poker, which successfully exceeded Return On Ad Spend (ROAS) KPIs by acquiring high-quality, engaged users for the mobile game.","items":[{"name":"Revenue 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