{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN6_pN4KDA","lastupdate":"2023-01-15T00:00:00.000Z","update_date":"2023-01-15T00:00:00.000Z","lastModified":"Mar 14, 2022","active":1,"confidence_score":100,"confidence_score_reason":"","urlname":"sekindo","minimal_profile":null,"status":"Acquired","fullstatus":"Acquired by Universal McCann on Jan, 2012","acquired":1,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$TGHIvCU5CNyiZ5drPzvkcPA06mBIxJhC6x1E3hklqncQDqnItfsLiL","name":"Primis","oneliner":"Video Discovery Platform","registrar":"513083147","website":"https://www.primis.tech/","careerspage":"https://www.primis.tech/careers","founded_month":1,"founded_year":2007,"formernames":["Sekindo"],"sociallinks":{"twitter":"https://twitter.com/PrimisLtd","youtube":"https://www.youtube.com/channel/UCOz1nhonFGqvfHTKpfB7Qbg","facebook":"https://www.facebook.com/primisum","linkedin":"https://www.linkedin.com/company/9761678","instagram":""},"social":["https://www.facebook.com/primisum","https://www.youtube.com/channel/UCOz1nhonFGqvfHTKpfB7Qbg","https://www.linkedin.com/company/9761678","https://twitter.com/PrimisLtd"],"flattenedsociallinks":"https://www.facebook.com/primisum|https://www.youtube.com/channel/UCOz1nhonFGqvfHTKpfB7Qbg|https://www.linkedin.com/company/9761678|https://twitter.com/PrimisLtd","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"51-200","employees_exact":97,"patent":0,"raised":0,"stage":"Acquired","public_stage":"Acquired","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["Sellers Guide","MCCANN DISCIPLINES","Sellers.guide","Primis.tech"],"about":"Primis is a global video discovery platform designed to increase revenue for publishers by helping their users discover high-quality video content. The platform leverages machine learning technology to provide consumers with the video content they are most likely to engage with. Its discovery engine is applied in a fully customizable video unit designed to fit natively into any website.\r\n\r\nIn 2021 Primis launched Sellers.guide, an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain.\r\n\r\nPrimis is owned by Universal McCann and the Interpublic Group of Companies.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"+97237686440","country":null,"address":{"israeli":[{"id":"a0fc059c-f433-4d3b-97f3-afbf589be2b4","city":"Tel Aviv-Yafo","type":null,"address":"Raoul Wallenberg St 2, Tel Aviv, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":null},"headquarter_address":null,"district":"Center District","news":[{"id":"uVhIsTnU57yoZJ5J3NuBaQIFCyfLmHp3APbmOhL4UilgPLADcWQl7Y","date":"Jul 9, 2025","link":"https://www.prnewswire.com/il/news-releases/primis-and-absolute-sports-announce-partnership-to-deliver-video-discovery-across-their-global-portfolio-of-websites-302501091.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"partnership","round":null,"company":"Primis","layoffs":null,"summary":"Primis, a video discovery platform, has entered into an exclusive partnership with Absolute Sports, a global digital media group known for Sportskeeda.com. This collaboration involves integrating Primiss video player across Absolute Sports websites, enhancing user experience and engagement. The partnership aims to provide advanced contextual targeting, seamless demand integrations, and real-time performance insights, thereby unlocking new monetization opportunities for Absolute Sports. Both companies view this partnership as a strategic move to drive innovation and audience-first solutions, ultimately supporting Absolute Sports growth journey.","partners":["Absolute Sports"],"customers":null,"eventType":null,"investors":null,"confidence":10,"key_topics":["partnership","video","technology","audience","monetization"],"date_of_event":null,"product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"NVEhGiw8AXEomcunEOCUpo9Ydrut5o8ZuVvSRixcT8ddsI2KU7z8s5","news_summary":"/PRNewswire/ -- Primis, the video discovery platform for publishers and part of the McCann and IPG network (NYSE: IPG), has signed an exclusive partnership...","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"LPqnby98mrYu5U88EnZDjGOWQ35SlmeSrqJLaqRufUgEQJyLm9kKJC","date":"Apr 15, 2025","link":"https://www.prnewswire.com/il/news-releases/primis-expands-partnership-with-human-to-strengthen-trust-across-digital-advertising-ecosystem-302428625.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"partnership expansion","round":null,"company":"Primis","layoffs":null,"summary":"Primis, a leading video discovery platform, has expanded its partnership with HUMAN Security to enhance its ad fraud defense capabilities. By integrating HUMANs Ad Fraud Defense solution, MediaGuard, Primis transitions from post-bid monitoring to pre-bid filtering, which will help prevent invalid traffic from entering its marketplace. This proactive approach aims to improve transparency, value, and performance for Primiss partners, reinforcing trust in programmatic advertising. The collaboration underscores Primiss commitment to raising industry standards and eliminating fraud in the digital advertising ecosystem. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.","partners":["HUMAN Security"],"customers":null,"eventType":null,"investors":null,"confidence":9,"key_topics":["ad fraud","cybersecurity","advertising","partnership","transparency"],"date_of_event":null,"product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":"using","structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"Xl4qEXo8QJcXc91wbtJIPqDijd8rkIapMOix0sfM3qWu0tkC8GeoCp","news_summary":"/PRNewswire/ -- Primis, the leading discovery platform, today announced that it's expanding its partnership with HUMAN Security , a leading cybersecurity...","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"xoDz6j52yXSERKROF907revNVmT94fsYG5lK1QAUmVk26NSRM0v8xY","date":"Dec 16, 2024","link":"https://www.prnewswire.com/il/news-releases/primis-expands-partnership-with-savage-ventures-to-power-leading-media-sites-including-vicecom-comicbook-and-popculture-302332401.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"partnership expansion","company":"Primis","layoffs":null,"summary":"Primis, a global Video Discovery platform, has expanded its partnership with Savage Ventures, a Nashville-based investment and advisory firm. This collaboration now includes a portfolio of prominent media sites such as Vice.com, ComicBook, and PopCulture. The partnership aims to enhance the reach and impact of Savage Ventures media portfolio by providing engaging content and innovative video solutions. Since the partnerships inception in April 2023, both companies have focused on growth initiatives to amplify revenue opportunities and deliver premium media experiences. This strategic partnership underscores their commitment to digital media innovation and positions them to lead the future of digital publishing.","partners":["Savage Ventures"],"customers":null,"investors":null,"confidence":10,"key_topics":["partnership","media","innovation","growth","video"],"date_of_event":"April 2023","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"HOaMB7v1UpFY1CqJl1giiqgMGvbWcSITghVfeYCSqlT0Ic9AVkgOt5","news_summary":"/PRNewswire/ -- Primis, a global Video Discovery platform, is pleased to announce the expansion of its partnership with Savage Ventures. Building on the...","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"cCiuJo4UgD7uofSMeSctMn7KCDVBf1GE9He61vsl0862Pc13aiUJvL","date":"Sep 21, 2022","link":"https://www.prnewswire.com/il/news-releases/sellersguide-by-primis-announces-the-state-of-transparency-report-301630005.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"transparency, ad tech","company":"Primis","layoffs":null,"summary":"Primis, the leading Video Discovery platform, has announced its latest initiative called The State of Transparency. This resource aims to provide insights into the lack of transparency in ad tech, specifically within publishers ads.txt files. The initiative includes industry highlights, seller reports, and a list of domains with errors in implementing ads.txt. The State of Transparency Seller Reports will examine factors such as common direct sellers, intermediaries listed as direct, and resellers listed as publishers. Primis aims to address the lack of transparency in the industry and hold sellers accountable for their actions. The initiative will launch on September 19 and will provide regular analyses and summaries of the data. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.","partners":null,"customers":null,"investors":"Universal McCann, The Interpublic Group of Companies, Inc.","confidence":9,"key_topics":["Transparency","ads.txt files","Sellers.guide","ad tech","supply chain"],"date_of_event":"September 19","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners","Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Partners  #Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"sgOvw5H2dGG8Im8iKWei8YJ0WkcJLJE2kp0tUA2uNqeB0KpMGreCdQ","news_summary":"Sellers.guide by Primis Announces The State of Transparency Report","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"42992e07-fae3-495c-8c52-d2fe7fd22984","date":"Mar 9, 2022","link":"https://www.prnewswire.com/news-releases/primis-receives-tag-anti-fraud-certification-for-the-5th-year-in-a-row-301499016.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"brand safety, ad fraud","company":"Primis","layoffs":null,"summary":"Primis, the leading Video Discovery platform, has received the Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the fifth year in a row. This certification demonstrates Primis commitment to fighting criminal activity and protecting brand safety in digital advertising. Primis continues to improve its tools and initiatives to address brand safety and ad fraud, including its IVT pre-bid verification tool and integration of ads.txt. The companys Sellers.guide initiative and Wizard tool help publishers clean their ads.txt files and regain control over their inventory. Primis partnership with TAG strengthens its position as a trusted partner for buyers. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.","partners":"Trustworthy Accountability Group (TAG)","customers":null,"investors":null,"confidence":9,"key_topics":["TAG Certified Against Fraud Seal","brand safety","ad fraud","Sellers.guide","Wizard"],"date_of_event":"March 9, 2022","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"K7zL5uqH6osjG81lRxuwHUzydeG9zgBjcXFY8JJidZKonvmRES4e3H","news_summary":"Primis Receives TAG Anti-Fraud Certification for the 5th Year in a Row","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"5b2e5053-735f-4da5-90b2-316583c029d6","date":"May 11, 2021","link":"https://www.globenewswire.com/en/news-release/2021/05/11/2227379/0/en/Primis-Launches-Sellers-guide-a-New-Initiative-Designed-to-Bring-Greater-Transparency-to-the-Digital-Media-Industry.html","source":"www.globenewswire.com","visible":1,"analysis":{"tags":"transparency, ad tech","company":"Primis","layoffs":null,"summary":"Primis, a leading Video Discovery platform, has launched Sellers.guide, an initiative aimed at bringing transparency to the ad tech ecosystem. Sellers.guide is an automated tool that compares ads.txt files with sellers.json to provide insights into who is buying and selling inventory. The tool helps publishers optimize their ads.txt files and avoid unauthorized reselling, domain spoofing, latency, and revenue loss. Primis conducted a survey revealing a significant gap between the number of sellers publishers think they have and the actual number. Sellers.guide aims to bridge this gap and improve the maintenance of ads.txt files. The tool offers features such as domain analysis, seller validation, industry benchmarks, and educational resources. Primis is owned by Universal McCann and The Interpublic Group of Companies.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["transparency","ad tech","Sellers.guide","ads.txt","sellers.json"],"date_of_event":"May 11, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"5H9kpLNy2tridwuP09l1egD8g25yCuPlxn2SxaB64WRaxvm1uoohk1","news_summary":"Primis Launches Sellers.guide, a New Initiative Designed to Bring Greater Transparency to the Digital Media Industry","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3b982625-8a93-412a-9f3b-e0e68253672e","date":"Mar 16, 2021","link":"https://www.globenewswire.com/news-release/2021/03/16/2193916/0/en/Primis-Partners-With-USA-Today-For-Content-Syndication.html","source":"www.globenewswire.com","visible":1,"analysis":{"tags":"partnership","company":"Primis","layoffs":null,"summary":"Video discovery platform Primis has partnered with USA Today to distribute its content across the Primis network. This partnership allows Primis to add high-quality content from USA Today to its video content library. Primis partners with syndication partners to provide publishing partners with a diverse selection of video content. USA Today joins other elite content providers in the Primis network. The partnership aims to connect publisher monetization strategies with high-performance content in relevant topics. Primis is a global Video Discovery platform owned by Universal McCann and The Interpublic Group of Companies. USA Today, founded in 1982, delivers high-quality content through visual storytelling across platforms and is owned by Gannett Co., Inc.","partners":"USA Today","customers":null,"investors":null,"confidence":9,"key_topics":["Video Discovery","Partnership","Content Distribution","Publishing","USA Today"],"date_of_event":"March 16, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"aoxtRbU5kaZrERUBmT8p2z7M0BuWe2YlYFJRZZyoa6u9UgD293QPpB","news_summary":"Primis Partners With USA Today For Content Syndication","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"ec7c8c30-a6dc-482f-9982-4fe38c3a24c4","date":"Feb 23, 2021","link":"https://www.globenewswire.com/news-release/2021/02/23/2180677/0/en/Primis-Video-Discovery-Platform-Selected-as-Partner-for-Google-Multiple-Customer-Management-MCM-Program.html","source":"www.globenewswire.com","visible":1,"analysis":{"tags":"partnership","company":"Primis","layoffs":null,"summary":"Primis has been selected as an official partner for Googles Multiple Customer Management (MCM) program. This partnership allows Primis to streamline the number of channel partners they work with and provides new monetization opportunities for its publisher partners. Primis advanced Video Discovery technology exceeded the quality standards required to be part of the MCM program. The company has been ahead of the industry in terms of brand safety and other industry regulations. Primis is a video discovery platform that helps users discover engaging, high-quality video content.","partners":["Google"],"customers":null,"investors":null,"confidence":9,"key_topics":["Google","MCM program","video discovery","traffic quality","monetization"],"date_of_event":"2021-02-23","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"pN8NRK1pzowin1rqrOr4RWPLC0g5akfxB0Jm48URQHs6wLuFcv8sxB","news_summary":"Primis, Video Discovery Platform Selected as Partner for Google Multiple Customer Management (MCM) Program","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"101989de-6bc4-42f8-99e9-bacdcf16ccba","date":"Dec 1, 2020","link":"https://www.prnewswire.com/il/news-releases/primis-launches-contextual-advertising-and-audience-extension-301182658.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"video discovery, targeting, revenue streams, privacy","company":"Primis","layoffs":null,"summary":"Primis, a video discovery platform, has announced two new technologies that will enhance targeting for advertisers and provide additional revenue streams for publishers. The technologies aim to improve the video advertising experience while maintaining user privacy. The first technology, contextual targeting, allows advertisers to reach relevant audiences in a cookie-less world by targeting ads based on content provider, page title, keywords, and video category. The second technology, audience extension, enables publishers to monetize their surplus demand across the Primis network and syndicate their video content. Primis aims to provide a superior experience for end users and address the challenges posed by the fall of third-party cookies and growing privacy concerns.","partners":["Reuters","Jukin Media","Caters News"],"customers":null,"investors":null,"confidence":9,"key_topics":["Video Discovery","Enhanced Targeting","Revenue Streams","Privacy","Contextual Targeting"],"date_of_event":"2020-12-01","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners","Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Partners  #Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"7PtIEnW5BOx7dHAavhHKxhJHfVRwFouCho0TsdFshzJ8h4WJL4ZWbc","news_summary":"Primis Launches Contextual Advertising and Audience Extension","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"f8617ccd-2434-47a9-957c-f58d3778c4b2","date":"Sep 1, 2020","link":"https://www.businesswire.com/news/home/20200901005182/en/Primis-Expands-Partnership-White-Ops-Fight-Fraud","source":"www.businesswire.com","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"hO5lNtY8N5Tg7S9d9u4ulWayaufQfWfnq6xKCVYUumZrAJNHhO4yRp","news_summary":"Primis Expands Partnership with White Ops in Fight Against Fraud to Create a Clean and Trusted Video Supply Chain","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"226dada4-d8f3-43c0-b384-0999903a346e","date":"May 18, 2020","link":"https://www.prnewswire.com/il/news-releases/primis-video-discovery-offers-out-of-the-box-rtb-capabilities-301060646.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"Monetization Upgrade","company":"Primis","layoffs":"Not mentioned","summary":"Video Discovery company Primis has announced an upgrade in their monetization, now providing publishers with an Out of the Box RTB tech capability. This upgrade allows publishers to have a full RTB, Server-to-Server integration solution to their own seats at the SSPs. The Out of the Box RTB solution is supported for all devices and all video formats, giving publishers more control over the monetization and better monitoring of their brand. This means more efficient and effective revenue streams along with fully transparent reporting.","partners":"Not mentioned","customers":"Publishers","investors":"Not mentioned","confidence":9,"key_topics":["Monetization","Video Discovery","RTB Tech","Publishers","Video Advertising"],"date_of_event":"May 18, 2020","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Customers","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"LwkbRr0up8ny7dCibrnWsKxWVA9EEIxahfPC6EAKk76ZqdHWMuGz7J","news_summary":"Primis, Video Discovery Offers Out of the Box RTB Capabilities","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3fd84fdb-bd3d-454d-ab95-6699f62289b7","date":"Mar 12, 2020","link":"https://www.exchangewire.com/blog/2020/03/12/primis-earns-tag-certified-against-fraud-seal-for-third-year-running/","source":"www.exchangewire.com","visible":1,"analysis":{"tags":"advertising, fraud protection","company":"Primis","layoffs":null,"summary":"Primis has been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). This accreditation demonstrates Primis commitment to providing clean and safe video solutions in the advertising supply chain. The certification was achieved through independent validation by a third-party auditor and applies to Primis global operations. Primis adherence to TAGs strict standards shows support for the program and commitment to promoting a safer and cleaner advertising landscape.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["TAG Certified Against Fraud Seal","Trustworthy Accountability Group","advertising industry","video solutions","fraud protection"],"date_of_event":"March 1, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"h0ESES36pZcLYPpjqkeCPFFHeuHTDYwCAnsDZ0OfE5mssXkuIUZhJr","news_summary":"Primis Earns TAG Certified Against Fraud Seal for Third Year Running","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"9a0b7f2b-feb5-4d0b-9f28-2b8836607ce0","date":"Jan 28, 2020","link":"https://www.exchangewire.com/blog/2020/01/28/jukin-media-partners-with-primis-for-content-syndication/","source":"www.exchangewire.com","visible":1,"analysis":{"tags":"partnership","company":"Primis","layoffs":null,"summary":"Primis has reached an agreement with Jukin Media to distribute Jukins programming across the Primis network. This partnership allows Jukin to extend its reach to new audiences and adds high-quality content to Primis video content library. The collaboration aims to benefit publishers and connect users to relevant and engaging content. Jukin Media is known for curating user-generated content that appeals to various verticals, and their videos have received over 100 billion views on social media. The partnership will allow Jukin to gain millions of impressions across thousands of domains. Both companies value leveraging innovative technology to provide powerful video content.","partners":["Jukin Media"],"customers":null,"investors":null,"confidence":9,"key_topics":["video discovery","user-generated entertainment","content distribution","expanding reach","video content library"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"MhNJXhLzFOAQSaYGNWj5ZmzUnmSxrClUSzuR8E7JBKs4YDEPpsmwl2","news_summary":"Jukin Media Partners with Primis for Content Syndication","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"2721da2f-90b7-4272-996f-d07017091504","date":"Dec 9, 2019","link":"https://www.prnewswire.com/news-releases/primis-partners-with-reuters-for-content-syndication-300971186.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"partnership","company":"Primis","layoffs":null,"summary":"Primis, The Video Discovery Platform, has upgraded its partnership with Reuters to distribute Reuters content across the Primis network. This partnership allows Primis to add high-quality news-oriented video content to its library and provide it to its publishing partners. Primis focuses on partnering with publishers that cover business, financial, national, and international topics, and Reuters excels in supplying news content in those areas. The partnership aims to connect publisher monetization strategies with high-performance content in a relevant framework. Primis leverages machine learning technology to serve consumers with video content they are likely to engage with. 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