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The wearable, which attaches around the waist, tracks breathing patterns and transmits the data to a smartphone. The smartphone then provides guidance in the form of melodic tones to help induce and maintain sleep. The companys blood-pressure-reducing device unintentionally improved sleep for 90% of users, leading to the development of the Sleep Inducer. The app offers two functions: inducing sleep and maintaining sleep. 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The device helps users with insomnia by tracking their breath and creating a unique melody to synchronize with their breathing, promoting a peaceful slumber. The product is already available for purchase on the 2breathe website. The company plans to introduce a pillow topper with built-in speakers later this year. The impact of the article on the company is growth-positive, as it highlights the potential solution provided by their product for those struggling with sleep issues.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["wearable tech","sleep inducer","insomnia","2breathe","FDA-approved"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"RMqjwA6CuxP2VjYZrpSzwsmid9q6zEpX4dEMxlkb4BiVRL0yEdfUMF","news_summary":"2breathe Sleep Inducer review: Ease into the land of nod with the wearable 2breathe Sleep Inducer","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"33d6a611-3930-4b12-a9ce-a4e5605ba4aa","date":"Nov 17, 2016","link":"http://www.timesofisrael.com/israeli-startup-2breathe-wins-ces-innovation-award/","source":"www.timesofisrael.com","visible":1,"analysis":{"tags":"sleep inducer","company":"2breathe Technologies","layoffs":null,"summary":"2breathe Technologies, an Israeli company, has won the CES Innovation award in the fitness, sports, and biotech product category for its smart device and mobile app that induces sleep through guided breathing. The device monitors breathing patterns and relays the information to a smartphone using Bluetooth. The app guides users toward relaxing breathing patterns using customized musical tones. The technology was adapted from the companys first product, RESPeRATE, which is used to reduce blood pressure. The company aims to help people find relief from sleep issues by inducing sleep through guided breathing.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["CES Innovation Award","sleep inducer","smart device","therapeutic breathing","mobile app"],"date_of_event":"January","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"U6MK9b5o0y5c7RVmsx7iAOo13SZGzfdB2xWmcNTKg1HBgtoutFPY0j","news_summary":"Israeli startup 2breathe wins CES Innovation Award","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"c484e216-1815-4192-b8a4-d6f8b08a2d88","date":"Nov 11, 2016","link":"http://www.prnewswire.com/news-releases/2breathe-sleep-inducer-wins-2017-ces-innovation-award-300360974.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"Innovation Award","company":"2breathe Technologies Ltd","layoffs":null,"summary":"2breathe Technologies Ltds 2breathe Sleep Inducer has been selected as an Innovation Award Honoree in the CES Fitness, Sports and Biotech product category. The product induces sleep through guided breathing using a Bluetooth respiration sensor and patented real-time coaching technology. The underlying technology is based on the founders first product, RESPeRATE, which is a non-drug hypertension treatment device. The company aims to address the urgent problem of sleeplessness and help people find relief. 2breathe was introduced to the Japanese market earlier this year and is now available worldwide.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["2breathe Sleep Inducer","CES Innovation Award","guided breathing","sleeplessness","digital therapeutic devices"],"date_of_event":"November 10, 2016","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"28b4vR2wwcLt4tNPEkwcqbEnvsJHudliMbPjv3M21N8HbdpJtRFuoY","news_summary":"2breathe Sleep Inducer Wins 2017 CES Innovation Award","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"62544ca5-7df0-4684-97ae-e99d329289c2","date":"May 26, 2016","link":"http://www.timesofisrael.com/trouble-falling-asleep-israeli-start-up-has-the-answer/","source":"www.timesofisrael.com","visible":1,"analysis":{"tags":"sleeping aid","company":"2breathe Technologies","layoffs":null,"summary":"Israeli medical device company 2breathe Technologies has developed a system that helps users fall asleep and tracks their sleeping patterns. 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