{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAkLSmhIsKDA","lastupdate":"2022-12-10T00:00:00.000Z","update_date":"2022-12-10T00:00:00.000Z","lastModified":"Jun 24, 2024","active":1,"confidence_score":100,"confidence_score_reason":"markets","urlname":"upstep","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$4vNIkrhD9IVOQeJgkvqJhRRfg2sS8ntLFiwMGNsAdb7mYpS8Q6egeu","name":"UpStep","oneliner":"Advanced Custom Orthotics","registrar":"514991017","website":"https://www.upstep.com/","careerspage":"","founded_month":11,"founded_year":2013,"formernames":[],"sociallinks":{"twitter":"","youtube":"https://www.youtube.com/channel/UCJeT7S3qcpaPHhPxerNekQA?view_as=subscriber","facebook":"https://www.facebook.com/UpstepCustom","linkedin":"https://www.linkedin.com/company/17886988","instagram":"https://www.instagram.com/upstep"},"social":["https://www.youtube.com/channel/UCJeT7S3qcpaPHhPxerNekQA?view_as=subscriber","https://www.facebook.com/UpstepCustom","https://www.linkedin.com/company/17886988","https://www.instagram.com/upstep"],"flattenedsociallinks":"https://www.youtube.com/channel/UCJeT7S3qcpaPHhPxerNekQA?view_as=subscriber|https://www.facebook.com/UpstepCustom|https://www.linkedin.com/company/17886988|https://www.instagram.com/upstep","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":null,"employees":"11-50","employees_exact":23,"patent":1,"raised":3970000,"stage":"Seed","public_stage":"Seed","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4LuwgtgKDA","primary_sector":"Health Tech & Life Sciences","alternativenames":["Up Step","FOOTCARE","Upstep Custom Orthotics","Up.Step","Up-step"],"about":"Upstep uses advanced technology to create custom orthotics based on each customer’s foot impressions and specific information about their lifestyle and particular needs. The company provides customers with an at-home impression kit to send back for use in making their personalized orthotics.\n\nUpstep was developed by Footcare Ltd.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"","country":null,"address":{"israeli":[{"id":"068c47f4-8321-4b6e-999e-7f7daec206b4","city":"Rishon LeTsiyon","type":null,"address":"Israel Galili Street 9, Rishon LeTsiyon, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":[{"id":"f07d6f28-9a7f-4837-912e-b67cbcdabc47","city":"New York","address":"315 West 36th Street, New York, NY, USA","country":"United States","placeid":null}]},"headquarter_address":null,"district":"Center District","news":[{"id":"xaboFrcJmODk1WjRGfg7IObA36pHY7RsqBuAaewdKOYqvMP4iEg4F5","date":"Feb 18, 2024","link":"https://tech.walla.co.il/item/3644927?_atscid=7_134353_204082920_2539327_0_Txtetaxjxdshwhus8sp","source":"tech.walla.co.il","visible":1,"analysis":{"tags":"Investment, Expansion","company":"Upstep","layoffs":"Not mentioned","summary":"Israeli startup Upstep has begun a crowdfunding process to raise 4.4 million shekels for further growth, the establishment of an advanced manufacturing system in the insole industry, and the operation of a technology system that streamlines and shortens the planning time of custom insoles by about 70%. The goal of the fundraising is also to invest in continued growth, including optimizing processes, recruiting professional manpower, continuously improving the PPC system, and establishing the most advanced manufacturing system in the world in the insole industry. In 2023, the company reached a sales volume of about $10 million in the US and increased profitability on the products by 102%.","partners":"Not mentioned","customers":"Not mentioned","investors":"Crowdfunding","confidence":9,"key_topics":["Funding","Growth","Insole Industry","Technology","Market Expansion"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"4.4 million shekels","structured_issues":["Investment","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"X000NCQdSUB2s6sZEpJ9gjoBVdXOKsNbKIRwxYdeepehnZFsY8mEtF","news_summary":"המטרה: קיצור זמן תכנון מדרסים ב-70 אחוז - וואלה! טכנולוגיה","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"pcccO4gZzQ8QpmayjhgmKAmRwXD75EThiZ6nYKq5VNFrSv0pIbaK8x","date":"Jan 23, 2024","link":"https://www.jpost.com/israel-news/article-783500","source":"www.jpost.com","visible":1,"analysis":{"tags":"Growth, Investment","company":"Upstep","layoffs":"Not mentioned","summary":"Israeli insole start-up Upstep was the highest-rated insole company in the US in 2023, according to an internal market survey. The company had 14,000 positive ratings and reached a sales volume of approximately $10 million in the US, increasing the profitability of the products by 102%. Upstep ended 2023 with a growth of 35% compared to 2022. The company has invested about NIS 2.5 million in a new technological system based on machine learning. Upstep is currently in a fundraising process of approximately $5 million to continue to grow and expand its operations in the US.","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":9,"key_topics":["Sales Growth","Investment","Expansion","Technology Development","Customer Ratings"],"date_of_event":"January 24, 2024","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"$5 million (fundraising)","structured_issues":["Customers","Investment","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"dgibOabEmixPVi2KgbhjZEJamALViO6DmLKoR7zO9ZnepIQa2IWz42","news_summary":"Israeli company Upstep tops US insoles industry","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"67c1e757-736f-4e84-ab2d-1760adae2ea5","date":"Apr 27, 2022","link":"https://www.jpost.com/business-and-innovation/tech-and-start-ups/article-705241","source":"www.jpost.com","visible":1,"analysis":{"tags":"fundraising","company":"Upstep","layoffs":null,"summary":"Israeli insoles company Upstep is seeking to raise $10 million in its second round of funding. The company experienced a 100% increase in sales in 2021 compared to the previous year and plans to recruit professional personnel, improve its PPC system, and establish an advanced production system. Upstep recently established a Big Data system of over 100,000 customers feet in the US and aims to expand it to 250,000 customers. The company also opened a second logistics center in Nevada, reducing product delivery times by 25%. Upstep became the No. 1 online medical authority in the US for the treatment of leg pain within three years of entering the market. Upstep was founded in 2017 and is owned by Limor Katz, Aviad Raz, and Oren Raz.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["funding","expansion","sales","logistics","online medical authority"],"date_of_event":"2022-04-27","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Investment","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"pjswVn3zZQmI4LuXymHMMt2QQNfpKt0IczBculDUTLOmVNAXshGJ69","news_summary":"https://www.jpost.com/business-and-innovation/tech-and-start-ups/article-705241","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"21d7efd7-ece4-487c-8af2-fbbee4dfccec","date":"Apr 27, 2022","link":"https://www.maariv.co.il/business/economic/israel/Article-913968?_atscid=7_134353_204082920_2188919_0_Txtetaxjxdshwhus8sp","source":"www.maariv.co.il","visible":1,"analysis":{"tags":"technology, sales","company":"Upstep","layoffs":null,"summary":"Upstep, a technology company specializing in insoles, plans to double its sales in 2022, reaching 150,000 insoles sold. The company raised $10 million in funding and aims to expand its customer base to 250,000. Upstep uses a big data system to analyze over 100,000 customer footprints. It recently opened a logistics center in New Jersey with an investment of $1.5 million. Upstep was founded in 2017 and offers affordable insoles through an online interface. Customers answer questions, receive a fitting kit, and send their footprints to the company. After a month, they receive the customized insoles at a 50% discount compared to traditional purchases. The new funding round will support growth, optimization, professional recruitment, marketing improvement, and advanced manufacturing.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["Upstep","sales","growth","investment","expansion"],"date_of_event":"2022-04-27","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$10 million","structured_issues":["Investment","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"FkrKAfWTMWm1edqYyEeRRadtmjc66Hl38Uk6PpJgNKV5dgQt6BulS7","news_summary":"מנצלת את ההצלחה: חברת טכנולוגיית המדרסים Upstep תגייס 10 מיליון דולר","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3693f8bf-1c40-4bd9-9082-2823df94a314","date":"Aug 24, 2021","link":"https://www.jpost.com/israel-news/israeli-firm-upstep-markets-foot-care-products-677621","source":"www.jpost.com","visible":1,"analysis":{"tags":"foot care","company":"Upstep","layoffs":null,"summary":"Insoles firm Upstep is expanding its operations and entering the field of manufacturing and marketing foot care products. The company is launching its Upstep Pro Feet products, developed by foot health experts from England and Israel, as an ideal solution for daily foot care. Upstep, known for its insoles, is now expanding into the health treatment creams for foot care market.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["Upstep Pro Feet","foot care","expanding operations","manufacturing","marketing"],"date_of_event":"August 24, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"9yI7ZQTdRucOslrB4FW4KsvSrOd0OVfpiiDsolVc3IsY8dFPKzFadY","news_summary":"https://www.jpost.com/israel-news/israeli-firm-upstep-markets-foot-care-products-677621","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"5d2e39d8-4ded-451a-90f6-702def5225a1","date":"Jun 14, 2021","link":"https://www.jpost.com/israel-news/israeli-firm-upstep-releases-custom-anti-sweat-insoles-for-summer-671019","source":"www.jpost.com","visible":1,"analysis":{"tags":"footwear, insoles","company":"Upstep","layoffs":null,"summary":"Upstep, a company that specializes in custom insoles, has released a new series of insoles for the summer. These insoles feature innovative technology with small holes that allow the foot to stay dry. Upstep has become the No. 1 online medical authority in the United States for foot pain treatment. The company recently established a new plant in Israel with an investment of NIS 5 million. Additionally, Upstep has signed an agreement with Tal Brody to promote its activities in large companies in the US, including the NBA and the US Army. Customers can order the insoles through an online interface and receive a custom fit after sending in their foot imprints. Upsteps custom insoles are also more affordable than traditional insoles.","partners":"Tal Brody","customers":null,"investors":null,"confidence":9,"key_topics":["Upstep insoles","custom insole series","innovative technology","new plant in Israel","agreement with Tal Brody"],"date_of_event":"June 14, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Investment","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Investment  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"1K67Kf2qMFSIRBy7QUDbtgZJyJ1jtnECgprmCChQRSQa7NCm6veKoI","news_summary":"https://www.jpost.com/israel-news/israeli-firm-upstep-releases-custom-anti-sweat-insoles-for-summer-671019","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"709b730e-5af4-4624-96fa-c56e9fc85c23","date":"Feb 14, 2021","link":"https://www.jpost.com/israel-news/israeli-firm-upstep-invests-nis-15-to-open-uk-subsidiary-660091","source":"www.jpost.com","visible":1,"analysis":{"tags":"Investment, Expansion","company":"Upstep Custom Orthotics","layoffs":"Not mentioned","summary":"Upstep Custom Orthotics, a leading custom orthotics company in the US, has announced a NIS 1.5 million investment to open a UK subsidiary. The company, which has seen rapid growth and a 180% increase in income due to increased demand during social distancing and lockdowns, has also invested NIS 5m in upgrading its manufacturing facilities and increasing its production capacity by 300%. The companys orthotics are 50% more affordable than traditional custom orthotics and are available to customers through an easy-to-use online tool.","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":9,"key_topics":["Investment","Expansion","Orthotics","Customer Service","Online Sales"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"Growth-Positive","investment_amount":"NIS 1.5 million for UK subsidiary, NIS 5 million for manufacturing facilities upgrade","structured_issues":["Investment","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"Growth-Positive","analysisId":"Lrhs9SzwFfwOhGFwuYK8WEcssZ0PZpm4Z5xZfMFQtmZRzAjwY9FMqE","news_summary":"https://www.jpost.com/israel-news/israeli-firm-upstep-invests-nis-15-to-open-uk-subsidiary-660091","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"8b3a095c-6088-4e70-9cc5-0a2a065aad54","date":"Sep 9, 2020","link":"https://en.globes.co.il/en/article-upstep-aims-to-be-the-amazon-of-foot-care-1001342224","source":"en.globes.co.il","visible":1,"analysis":{"tags":"personalized insoles","company":"Upstep","layoffs":"N/A","summary":"Israeli startup Upstep manufactures and markets personalized insoles online. The company was founded by three siblings and has established a factory in Rishon LeZion. Customers go through a process of answering a questionnaire, taking an imprint of their foot, and sending it to a logistics center. The information is then sent to a factory where the custom insole is made. Upstep aims to replace the foot imprint box with a scan of the foot using a computer or smartphone. The companys revenue is around $5 million and they recently completed a crowdfunding campaign. They plan to sell additional foot-related products in the future.","partners":"N/A","customers":"N/A","investors":"N/A","confidence":9,"key_topics":["Online marketing","Custom orthotics insoles","Foot pain","Logistics center","Future plans"],"date_of_event":"September 9, 2020","valuation_amount":"N/A","impact_on_company":"growth-positive","investment_amount":"N/A","structured_issues":["Customers","Investment"],"acquisition_amount":"N/A","structuredIssuesShow":"#Customers  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"FW9ZmZIYofY5m4aKs5lhvS0wu99FC0fCMgFmAfMm8nypjsnvpUvGpX","news_summary":"Upstep aims to be the Amazon of foot care","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"4fe41f60-f4e4-4f5f-9585-af46ac79066c","date":"Jul 28, 2020","link":"https://www.jpost.com/israel-news/orthotics-firm-upstep-looks-to-raise-nis-65m-in-series-a-round-636669","source":"www.jpost.com","visible":1,"analysis":{"tags":"orthotics, start-up, Series A round, sales growth","company":"Upstep","layoffs":null,"summary":"Rishon-Lezion-based orthotics start-up Upstep is looking to raise NIS 6.5 million in a Series A round. The company has experienced sales growth for the third year in a row by more than 100%. Upstep allows customers to order custom insoles online and has become the No. 1 online medical authority in the US for the treatment of leg pain. The global insole market was estimated at $9.3 billion in 2019.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["orthotics","custom insoles","sales growth","coronavirus crisis","foot pain"],"date_of_event":"July 28, 2020","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"NIS 6.5 million","structured_issues":["Investment","Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"lI4m2zcERxLVSVOFfWMHNiHrM992AEq1RAdk9bTFQC2tKt8ohfp64t","news_summary":"https://www.jpost.com/israel-news/orthotics-firm-upstep-looks-to-raise-nis-65m-in-series-a-round-636669","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3af77cae-9580-43f0-bb04-1a2db048f0fa","date":"Oct 1, 2017","link":"https://www.israel21c.org/step-into-a-new-way-of-ordering-orthopedic-shoe-inserts/","source":"www.israel21c.org","visible":1,"analysis":{"tags":"Orthotics, Online Service","company":"Upstep","layoffs":"Not mentioned","summary":"Israeli start-up Upstep is offering custom-made orthotic insoles to customers in the US. The company uses 3D technology to scan footprints, which are then sent to a cloud server and used by Upstep’s chief podiatrist to create a design file. The insoles are made at Upstep’s Israeli production centre and shipped to customers within 12 days. The insoles cost around $200 and come with a 60-day money-back guarantee. The company, which was soft-launched in 2016, is planning a series A funding round to raise up to $3m.","partners":"Not mentioned","customers":"Not mentioned","investors":"Limor Katz, Aviad Raz, Oren Raz","confidence":9,"key_topics":["Orthotic Insoles","Online Service","3D Technology","Customization","Market Growth"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"$3 million","structured_issues":["Customers","Investment","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"eUHNyTHnY8GrVmCkGjEJt1BZlVc2lV50TtXYGLVCSM56yHMktcyJRy","news_summary":"Step into a new way of ordering orthopedic shoe 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