{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAoJHDzbcKDA","lastupdate":"2021-03-22T00:00:00.000Z","update_date":"2021-03-22T00:00:00.000Z","lastModified":"Sep 21, 2024","active":1,"confidence_score":92,"confidence_score_reason":"markets, not claimed","urlname":"doubleverify","minimal_profile":null,"status":"Acquired","fullstatus":"Acquired by Providence Equity Partners on Aug, 2017","acquired":1,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$rzHudEeBQWs2jZ5e3oj6AfoacP8oVbUQMes6caklo0Lqcv27zU2gVX","name":"DoubleVerify","oneliner":"Online Media and Campaign Effectiveness Verification","registrar":"514149707","website":"https://doubleverify.com","careerspage":"https://doubleverify.com/careers","founded_month":6,"founded_year":2008,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/doubleverify","youtube":"https://www.youtube.com/channel/UCIsqngsxD6CdaEHwqYvmVHw","facebook":"https://www.facebook.com/DoubleVerify","linkedin":"https://www.linkedin.com/company/745720","instagram":""},"social":["https://www.linkedin.com/company/745720","https://www.facebook.com/DoubleVerify","https://www.youtube.com/channel/UCIsqngsxD6CdaEHwqYvmVHw","https://twitter.com/doubleverify"],"flattenedsociallinks":"https://www.linkedin.com/company/745720|https://www.facebook.com/DoubleVerify|https://www.youtube.com/channel/UCIsqngsxD6CdaEHwqYvmVHw|https://twitter.com/doubleverify","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":null,"employees":"500+","employees_exact":1301,"patent":1,"raised":46500000,"stage":"Acquired","public_stage":"Acquired","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":["Double Verify","DV"],"about":"DoubleVerify (DV) provides digital performance solutions to improve the impression quality and audience impact of digital advertising. 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The scheme, called MultiTerra, created fraudulent inventory on mobile and connected TV environments and used stolen IP addresses to generate fake impressions. At its peak, the botnet was faking over 3 million impressions a day and was on track to steal an estimated $1 million per month in advertising inventory. DoubleVerifys machine-learning algorithms detected the unusual traffic, and after several weeks of cat-and-mouse, the scheme was shut down 50 days after it was first detected. This fraud scheme highlights the increasing focus on fraud detection in the connected TV space, which has seen significant growth during the COVID-19 pandemic.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["fraud","connected TV","mobile","advertising inventory","botnet"],"date_of_event":"September 17, 2020","valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"uO3UW7mPVmbnh2asjOfmRNjOORzIP84RzIetaLidnG9AUmfycueB5x","news_summary":"DoubleVerify shuts down million-dollar CTV and mobile fraud scheme  Digital  Campaign India","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"99280418-664c-4cc6-a718-0ecc006f186d","date":"Apr 6, 2020","link":"https://www.exchangewire.com/blog/2020/04/06/doubleverify-extends-media-quality-authentication-pinterest/","source":"www.exchangewire.com","visible":1,"analysis":{"tags":"ad verification","company":"DoubleVerify","layoffs":null,"summary":"DoubleVerify has announced an integration with Pinterest that allows advertisers to authenticate ad viewability and detect ad fraud. 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The capabilities will be launched initially as part of a closed beta.","partners":["Pinterest"],"customers":null,"investors":null,"confidence":9,"key_topics":["integration","ad viewability","fraud verification","campaign effectiveness","media quality"],"date_of_event":"2020-04-06","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"guqaj8ZFMV4KIJQguDLEKCRTLnmt3ZKYDJ6vhI9mWSIsDqsWx9nO4U","news_summary":"DoubleVerify Extends Media Quality Authentication to Pinterest","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"68fb08da-9536-4f3b-8bfd-4039c566274a","date":"May 2, 2019","link":"https://martechseries.com/mts-insights/tech-bytes/techbytes-with-roy-rosenfeld-vp-product-management-doubleverify/","source":"martechseries.com","visible":1,"analysis":{"tags":"measurement, fraud, brand safety, viewability, marketing quality, programmatic, brand safety benchmarks, data measurement, analytics, big data, customer data analytics, programmatic buying","company":"DoubleVerify","layoffs":"","summary":"The article discusses DoubleVerifys role in the marketing measurement space, specifically in the areas of fraud, brand safety, and viewability/engagement. DoubleVerify has evolved its measurement solutions over the last two years to cater to the demand for data-driven insights in digital advertising. The company offers Authentic Brand Safety targeting, which allows advertisers to deploy brand safety controls across multiple programmatic buying platforms. They also provide the DV Authentic Impression metric, which ensures media quality and effectiveness. DoubleVerify leverages its expertise in In-App Programmatic technologies to strengthen brand safety benchmarks. Advertisers can apply unified brand safety parameters across digital advertising using DoubleVerifys expanded solutions. The company differentiates itself through superior coverage, centralized control, and continuous innovation. They leverage big data and customer data analytics to ensure higher effectiveness in programmatic buying.","partners":"","customers":"","investors":"","confidence":8,"key_topics":["Measurement Products","Brand Safety","Authentic Brand Safety targeting","DV Authentic Impression","In-App Programmatic technologies"],"date_of_event":"","valuation_amount":"","impact_on_company":"growth-positive","investment_amount":"","structured_issues":["Customers","Partners"],"acquisition_amount":"","structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"yVxDPUQ9pSYhsk6gvb94ob5cJKU4N1DgxSzy94pKXa3mTsqP3vOVwm","news_summary":"TechBytes with Roy Rosenfeld, VP Product Management, DoubleVerify","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"272cf905-1edd-4593-a750-269c9f712430","date":"Apr 22, 2019","link":"https://www.mediapost.com/publications/article/334794/doubleverify-to-announce-further-mrc-accreditation.html","source":"www.mediapost.com","visible":1,"analysis":{"tags":"measurement, analytics","company":"DoubleVerify","layoffs":null,"summary":"DoubleVerify has received renewed and new accreditations from the Media Rating Council (MRC) for viewability on mobile devices and desktop. The new accreditation includes the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK). DoubleVerify has also been granted accreditation for certain custom viewability metrics that meet or exceed the MRC Viewable Impression Measurement Guidelines. The accreditations are based on MRC standards and expand globally. DoubleVerify ensures its practices are accredited and certified worldwide. 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