{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAoKH_wukLDA","lastupdate":"2023-10-12T00:00:00.000Z","update_date":"2023-10-12T00:00:00.000Z","lastModified":"Mar 19, 2025","active":1,"confidence_score":100,"confidence_score_reason":"markets","urlname":"bluetree","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$khIm3AklcCSqEoXgpUDqAFr8ek6I04FFnufyskgL9RSaumIf50bHAk","name":"Blue Tree Technologies","oneliner":"Turnkey Platform to Reduce Sugar in Natural Beverages","registrar":"516153459","website":"https://bluetree-tech.com/","careerspage":"","founded_month":1,"founded_year":2017,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/BlueTreeTechno","youtube":"","facebook":"https://www.facebook.com/bluetreetechnologies","linkedin":"https://www.linkedin.com/company/54130138","instagram":"https://www.instagram.com/bluetreetech"},"social":["https://www.instagram.com/bluetreetech","https://twitter.com/BlueTreeTechno","https://www.linkedin.com/company/54130138","https://www.facebook.com/bluetreetechnologies"],"flattenedsociallinks":"https://www.instagram.com/bluetreetech|https://twitter.com/BlueTreeTechno|https://www.linkedin.com/company/54130138|https://www.facebook.com/bluetreetechnologies","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":1,"employees":"11-50","employees_exact":12,"patent":1,"raised":5520000,"stage":"A","public_stage":"A","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4Jvz2KAJDA","primary_sector":"Agriculture & Food Technologies","alternativenames":["BLUE TREE TECHNOLOGIES","Blue Tree","Blue Tree Technologies Ltd."],"about":"BlueTree is focused on developing a sugar-reduction platform for use in the beverage industry. 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The company, which specializes in sugar reduction technology, also announced that it has obtained self-affirmed FDA food safe status for its proprietary system. The funding will be used to expand the companys solution to additional categories and make a significant impact worldwide. The investment comes at a time when the Israeli FoodTech sector has seen a significant decrease in investment.","partners":"Sucden Ventures","customers":"Not mentioned","investors":["OurCrowd","Sucden Ventures"],"confidence":9,"key_topics":["Funding","Relocation","Sugar Reduction Technology","FDA Approval","FoodTech Sector"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"Growth-Positive","investment_amount":"$2.26 million","structured_issues":["Investment","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"Growth-Positive","analysisId":"AmBFMFEmlG2VBsAwNNQUgcDYBnMVVXL0SvlmQk8lZC1coLy7CiAF7J","news_summary":"Rocketed out but rising: Foodtech startup Blue Tree raises $2.26M despite Hezbollah attacks | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"jhdmPiWz5ETmZqe9VKZzcsasChzgcy2RzMUCwApAMDSdPiW5u9LdkS","date":"Apr 10, 2024","link":"https://agfundernews.com/oj-with-30-less-sugar-blue-tree-technologies-scales-up-with-leading-juice-co-secures-self-affirmed-gras?utm_campaign=OurCrowd%20Weekly%20Newsletter&utm_medium=email&utm_content=302574622&utm_source=hs_email","source":"agfundernews.com","visible":1,"analysis":{"tags":"Foodtech, Sugar Reduction","company":"Blue Tree Technologies","layoffs":"Not mentioned","summary":"Israeli startup Blue Tree Technologies, which uses a patented process to selectively remove sugars from beverages, has secured self-GRAS status for its approach and has successfully scaled its solution with Israeli juice manufacturer Priniv. The company is now in talks with leading juice manufacturers globally. Blue Trees technology uses ultrafiltration coupled with adsorption to selectively remove disaccharides from natural beverages without compromising taste or clean label credentials. The company plans to license its system to juice producers worldwide and is currently negotiating with large-scale manufacturers in Latin America, Southeast Asia, and Europe.","partners":"Priniv","customers":"Priniv","investors":["OurCrowd","Tnuva","Tempo","Finistere","Siddhi Capital","NevaTeam Partners","Ratio Technologies"],"confidence":9,"key_topics":["Sugar Reduction","Health Approval","Global Expansion","Technology","Investment"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Customers","Partners","Investment","Expand"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Partners  #Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"zedy7CeS2Vh1yzC5lSjvYu04LZNIzlIcIiv28aPjKEpaijWHChyOaw","news_summary":" Blue Tree Technologies secures self-affirmed GRAS","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"shZK7LMhyZ38MNl50wXCH7u9Y7SDaNqq7xZtXr43aJq0ZRGx9JZz0b","date":"Jun 5, 2023","link":"https://www.greyb.com/blog/blue-tree-sugar-removal-technology/","source":"www.greyb.com","visible":1,"analysis":{"tags":"sugar reduction","company":"Blue Tree Technologies","layoffs":null,"summary":"Blue Tree Technologies specializes in targeted sugar removal processes, providing healthier solutions for future generations. Their technology effectively extracts disaccharides found in various natural liquids, reducing sugar by up to 50% without additional ingredients. The company is in the final stages of an industrial proof of concept with one of Israels top three juice manufacturers and has attracted the attention of juice and dairy manufacturers worldwide. They are receiving strong support from European regulations, encouraging companies to adopt sugar-reduction technologies. Blue Tree Technologies envisions a future where healthy habits are second nature and aims to collaborate with partners worldwide. The adoption of sugar reduction technologies may face challenges due to the profitability of existing products, but Blue Tree believes in the positive impact of promoting healthier consumption. They primarily focus on providing their system to manufacturers and working with established brands aligned with their vision.","partners":null,"customers":["one of Israels top three juice manufacturers"],"investors":null,"confidence":8,"key_topics":["sugar reduction technology","health challenges","targeted sugar removal","future demand","adoption of technologies"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"dngKa4QFWFwNoMtMSTbmsNiA7jo3ZIDYjIrmnWHAPhofoCSGGTNA8B","news_summary":"Blue Tree's Technology Can Reduce Sugar by Up To 50%! - GreyB","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"cAJrIwgKVERVztlbZWK9Et2ZrVWnjW2C5nq3Tf4GGckmv3Cz4SmuIG","date":"May 20, 2023","link":"https://www.thegrocer.co.uk/technology-and-supply-chain/the-eight-most-exciting-innovations-from-israeli-foodtech-startups/679369.article","source":"www.thegrocer.co.uk","visible":1,"analysis":{"tags":"edible packaging","company":"Sufresca","layoffs":null,"summary":"Agritech startup Sufresca has developed an invisible edible coating to extend the shelf life of fresh fruit and vegetables. The biodegradable coating, made from natural ingredients, acts as a partial barrier for the exchange of gases, slowing down the speed at which food matures post-harvest and reducing decay. The solution can extend shelf life by several weeks, reducing in-store and household waste. Sufrescas product can be sold as a liquid and easily integrated into supply chains.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["edible packaging","shelf life extension","biodegradable coating","fresh fruit and vegetables","supply chains"],"date_of_event":"2022","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"VlDkTbCuDmdvqPzdrmVDLpJJnPjZGs0MW9cbPdmMoWFMwhDfaxdicl","news_summary":"The eight most exciting innovations from Israeli foodtech startups","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"KTVCjb40te2RYjB1pWJG0VGfaHYRha2qnuEy7T6yoyMA4laGqFCMIU","date":"Feb 24, 2023","link":"https://www.foodnavigator.com/Article/2023/02/24/Dole-experiments-with-BlueTree-tech-to-cut-sugar-in-juice-Pineapple-sets-a-higher-bar-than-orange","source":"www.foodnavigator.com","visible":1,"analysis":{"tags":["sugar reduction","innovation","partnership"],"company":"Dole Packaged Foods","layoffs":null,"summary":"Dole Packaged Foods is seeking to reduce sugar in its pineapple juice and is partnering with Israeli start-up BlueTree Technologies to trial different technologies. BlueTree specializes in sugar removal and uses filtration and absorption technologies to remove disaccharides while maintaining the sweetness, aroma, and mouthfeel of sugar. The technology can be applied to various products, including fruit juice. Dole and BlueTree are embarking on a Proof of Concept (PoC) to reduce sugar in Doles pineapple juice, which presents technical challenges due to its higher sugar content and consumer expectations. The goal is to develop a sugar-reduced juice that is as cost-effective as the conventional counterpart. Dole is also considering other technologies and criteria during the PoC process.","partners":["BlueTree Technologies"],"customers":null,"investors":null,"confidence":8,"key_topics":["sugar reduction","BlueTree Technologies","partnership","cost","consumer acceptance"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"uXK5juZTnrpEIfogQLlyGdFEtEjzVExfmabpgdU5m4rcPU5eXg8BOw","news_summary":"Dole experiments with BlueTree tech to cut sugar in juice: 'Pineapple sets a higher bar than orange'","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"Wzof6SMr4PYvvKFr80iNyMrwBhlvBlKVDrfcFGJDn26xRc1vbkXwOY","date":"Oct 19, 2022","link":"https://www.foodnavigator.com/Article/2022/10/19/bluetree-start-up-filters-out-disaccharides-from-milk-and-juice-to-cut-sugar-but-leave-taste","source":"www.foodnavigator.com","visible":1,"analysis":{"tags":["sugar reduction","beverages","nutrition labelling","sugar reduction technology"],"company":"BlueTree Technologies","layoffs":null,"summary":"Israeli start-up BlueTree Technologies has developed a sugar reduction technology for natural beverages, such as juice and milk. The company uses a simple physical technology to remove disaccharides from the beverages, while maintaining the sweetness, aroma, and mouthfeel associated with sugar. BlueTree can reduce as much or as little sugar as requested by its customers, depending on regional sugar limits and consumer trends. The company aims to partner with manufacturers and bottlers worldwide to implement its solution. BlueTree has already signed agreements with juice producer Priniv and Prodalim Group for the distribution of reduced sugar products. The company plans to expand globally and hopes to educate consumers about the benefits of reduced sugar in their beverages.","partners":["Priniv","Prodalim Group"],"customers":null,"investors":null,"confidence":8,"key_topics":["sugar reduction","natural beverages","technology","partnerships","expansion plans"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"qXjbRX2W6nHCaPXJGR8tuCBl0FfkKYr98dmi4awr99LxYVGwgtdTcS","news_summary":"BlueTree: Meet the start-up filtering out disaccharides to cut sugar but leave taste","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"uBSiHmDoy81A55NQ5wTLtVngoj7lB7VtZHpTCDkn1dSshfUGCEpmdj","date":"Feb 16, 2022","link":"https://nocamels.com/2022/02/israel-sugar-reduce-tech-fruit-juice/","source":"nocamels.com","visible":1,"analysis":{"tags":"sugar reduction","company":"Blue Tree and Better Juice","layoffs":null,"summary":"Israeli companies Blue Tree and Better Juice are using innovative technology to reduce sugar in natural juices. Blue Tree selectively removes sugars from sucrose without introducing additives, while Better Juice uses natural enzymes to convert sugars in juice to non-digestible compounds. Both companies have signed deals with juice producers to bring their reduced-sugar solutions to the market. Better Juice has signed its first commercial deal to distribute reduced-sugar juices in US supermarkets, while Blue Tree has collaborations with Prodalim and Priniv. Blue Tree has raised $860,000 in funding and signed a multimillion dollar deal with Prodalim. Better Juice has raised over $8 million in funding. The companies aim to have their products on supermarket shelves by the end of the year.","partners":"Prodalim, Priniv","customers":null,"investors":null,"confidence":8,"key_topics":["sugar reduction","innovation","natural juices","health awareness","commercial deals"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"OplyGUG2XNcb0Rytzi3eNhQ2X8MPnLQgL1OS1sryOFxRF36z1IF2TL","news_summary":"Israeli Sugar-Reducing Tech Is Revolutionizing The Fruit Juice Market","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"3a3808a3-cae2-49dc-bf38-f4b55e8e5cd1","date":"Dec 23, 2021","link":"https://www.timesofisrael.com/spotlight/israeli-startup-removes-sugar-from-fruit-juice-without-spoiling-the-taste/","source":"www.timesofisrael.com","visible":1,"analysis":{"tags":"sugar reduction","company":"BlueTree Technologies","layoffs":null,"summary":"BlueTree Technologies, an Israeli startup, has developed a technology that can remove up to 50% of the sugar from naturally squeezed orange juice without affecting the taste. The company has signed a multi-million dollar deal with Prodalim Group, a global distributor of drinks for Coca-Cola, Pepsi, and Dr Pepper, to distribute 100 million liters of the reduced-sugar juice. BlueTree is also in talks with other partners and expects to see its first sales in 2022. The company is currently raising funding through OurCrowd. The technology, which uses a patent-pending compound to extract the sugar, could have applications in reducing sugar in other beverages and removing lactose from milk. BlueTree aims to start selling the reduced-sugar juice in Israel by the end of 2022 and expand worldwide in the following year.","partners":["Prodalim Group","Priniv"],"customers":["Prodalim Group"],"investors":"OurCrowd","confidence":8,"key_topics":["sugar reduction","fruit juice","technology","health benefits","market potential"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners","Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Partners  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"yziLmD6QFaPX6ZX5NhJovsZhAM5lXoQlvdNZ35Zye4X8ZB01MzTgBj","news_summary":"Israeli startup removes sugar from fruit juice without spoiling the taste - Sponsored Content  The Times of 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