{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAwITEhJIKDA","lastupdate":"2024-07-04T00:00:00.000Z","update_date":"2024-07-04T00:00:00.000Z","lastModified":"Aug 10, 2025","active":1,"confidence_score":91,"confidence_score_reason":"markets, not claimed","urlname":"splitty-travel","minimal_profile":null,"status":"Acquired","fullstatus":"Acquired by Trivago on Aug, 2025","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$bRglJpi8y4mAKZk0C3uKTu2LJDXqb0klmRpowNrp1Me0rbvjELIdXd.jpg","name":"Holisto","oneliner":"Online Hotel-booking Platform","registrar":"515341535","website":"https://www.holisto.com/","careerspage":"https://www.holisto.com/careers","founded_month":11,"founded_year":2015,"formernames":["Splitty Travel"],"sociallinks":{"twitter":"","youtube":"","facebook":"","linkedin":"https://www.linkedin.com/company/10340686","instagram":""},"social":["https://apps.apple.com/us/app/holisto-better-hotel-deals/id1635312687?shortlink=iOS&c=WebiOS&pid=Holisto_Web&af_xp=custom&source_caller=ui","https://www.linkedin.com/company/10340686","https://play.google.com/store/apps/details?id=com.holisto&shortlink=android&c=WebAndroid&pid=Holisto_Web&af_xp=custom&source_caller=ui"],"flattenedsociallinks":"https://apps.apple.com/us/app/holisto-better-hotel-deals/id1635312687?shortlink=iOS&c=WebiOS&pid=Holisto_Web&af_xp=custom&source_caller=ui|https://www.linkedin.com/company/10340686|https://play.google.com/store/apps/details?id=com.holisto&shortlink=android&c=WebAndroid&pid=Holisto_Web&af_xp=custom&source_caller=ui","apps":{"appstore":"https://apps.apple.com/us/app/holisto-better-hotel-deals/id1635312687?shortlink=iOS&c=WebiOS&pid=Holisto_Web&af_xp=custom&source_caller=ui","googleplay":"https://play.google.com/store/apps/details?id=com.holisto&shortlink=android&c=WebAndroid&pid=Holisto_Web&af_xp=custom&source_caller=ui"},"is_claimed_by_owner":null,"employees":"51-200","employees_exact":151,"patent":0,"raised":20050000,"stage":"Acquired","public_stage":"Acquired","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvzluQKDA","primary_sector":"Media & Entertainment Technologies","alternativenames":["Splitty","Splitty-Travel","SplittyTravel"],"about":"Holisto is an online travel booking platform that uses AI technology to analyze hotel rates and plans across multiple inventory sources, including online travel agencies, global distribution systems, wholesalers, and hotel operators, to provide consumers with more affordable and personalized bookings.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"","country":null,"address":{"israeli":[{"id":"d01e75a3-74e4-42e0-a21d-d9c1a2d51cd6","city":"Rishon LeTsiyon","type":null,"address":"Sderot Nim 2, Rishon LeTsiyon, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":[{"id":"88aa9ab8-afe0-4f75-bb17-3ba63693ab7e","city":"Greenwich","address":"500 West Putnam Avenue, Greenwich, Connecticut 06830, USA","country":"United States","placeid":null}]},"headquarter_address":null,"district":"Center District","news":[{"id":"1448eic1JAwoUxPdz3dS7myZj10cuG6u5trCm9g4sYx21BsNCeNcdV","date":"Aug 8, 2025","link":"https://www.calcalistech.com/ctechnews/article/0qtr82cpi","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"acquisition","round":null,"company":"Holisto","layoffs":null,"summary":"Holisto, an Israeli traveltech company specializing in dynamic pricing and hotel room booking, has been acquired by Trivago for approximately $40 million. Holisto, founded in 2015, developed a system to optimize real-time hotel prices, offering competitive pricing. The acquisition follows a long-standing collaboration between the two companies, with Trivago having invested $10 million in Holisto a year prior. Holisto will continue to operate independently with its current team of 200 employees. The acquisition is part of Trivagos strategy to enhance its branded booking experience and drive growth.","partners":["Trivago"],"customers":null,"eventType":null,"investors":["Journey Ventures","Fosun","Fattal Group","2B.VC","Taya Ventures","El Al’s investment arm"],"confidence":9,"key_topics":["acquisition","investment","partnership","technology","growth"],"date_of_event":null,"product_stage":"released","investment_date":"about a year ago","acquired_company":"Holisto","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"10 million","structured_issues":["Acquired-by","Investment"],"acquisition_amount":"40 million","FDA approved/pending approval":null,"AI technology developing/using":null,"structuredIssuesShow":"#Acquired-by  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"bzLJHm3eOYxIYuOVcMRxA5v4k1Y88J7v8Zl0WpVeRW9T7G1Abcq9jG","news_summary":"Trivago acquires Israeli traveltech firm Holisto for $40 million | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"vpCsymEt1WiLrzgiyItpXHxEqfXf5MnPCSId4LPIkHzbZPq8NWC59J","date":"Jul 31, 2024","link":"https://www.calcalistech.com/ctechnews/article/u3z7712c0","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Investment, Public Trading","company":"Holisto","layoffs":"Not mentioned","summary":"Holisto, an Israeli company specializing in price aggregation technology, has raised $10 million from travel company Trivago. This brings the total amount raised by the company to over $20 million. Holisto had planned to go public on Nasdaq via a SPAC in 2022, but the merger was canceled due to market conditions. The company will continue to operate independently with a team of about 250 employees in Israel and abroad. The investment will enable Holistos technology to provide advanced options for Trivagos users and business partners.","partners":"Trivago","customers":"Not mentioned","investors":["Trivago","Journey Ventures","Fosun","Fattal Group","2B.VC","Taya Ventures","El Al’s investment arm"],"confidence":9,"key_topics":["Investment","Price aggregation technology","SPAC","Partnership","Expansion"],"date_of_event":"Not mentioned","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"$10 million","structured_issues":["Investment","Public Trading"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Investment  #Public Trading","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"XeWJFpvjQOqkTmDuRD7fVSHZrr7n3amSQEOXaYP2rSRQxGAjLc679W","news_summary":"Holisto raises $10 million from travel giant Trivago | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"reRY3XO4EW3XWfSldh0dchSajps8I9wnOEFvS71BxxZ1CAyBpVI9G9","date":"Aug 6, 2023","link":"https://www.marketscreener.com/quote/stock/MORINGA-ACQUISITION-CORP-121074853/news/Holisto-LTD-cancelled-the-acquisition-of-Moringa-Acquisition-Corp-from-Moringa-Sponsor-LP-and-other-44591090/","source":"www.marketscreener.com","visible":1,"analysis":{"tags":"Acquisition, Cancelled","company":"Holisto LTD","layoffs":"Not mentioned","summary":"Holisto LTD had planned to acquire Moringa Acquisition Corp from Moringa Sponsor, LP and others in a reverse merger transaction. The business combination was expected to result in a pro forma equity value of approximately $405 million for Holisto. However, on August 7, 2023, Holisto cancelled the acquisition. All rights and obligations of each party to the Business Combination Agreement ceased, except for those intended to survive such termination.","partners":"Oppenheimer & Co. Inc., Fundem Capital, Ellenoff Grossman & Schole LLP, Shibolet & Co., Meitar, McDermott Will & Emery, Continental Stock Transfer & Trust Company, Walkers, Advantage Proxy, Inc.","customers":"Not mentioned","investors":"Moringa Sponsor, LP","confidence":9,"key_topics":["Acquisition","Cancellation","Merger","Shareholders","Termination"],"date_of_event":"August 7, 2023","valuation_amount":"$405 million","impact_on_company":"growth-negative","investment_amount":"Not mentioned","structured_issues":["Acquisition"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"0FnaAUzIendcYrgfsSmxkLM59rGL0Ya91Arkze6LYPaq3zr1DU3ha6","news_summary":"Holisto LTD cancelled the acquisition of Moringa Acquisition Corp from Moringa Sponsor, LP and others.","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"QyIuQTFecNYXDWvoZWLpx4UVwn3bbYV0nBGUmGzzECymiYxSg4iXXd","date":"Dec 1, 2022","link":"https://en.globes.co.il/en/article-growing-companies-1001431118","source":"en.globes.co.il","visible":1,"analysis":{"tags":"Growth, SPAC, Revenue","company":"Holisto","layoffs":"Not mentioned","summary":"Holisto, an Israeli travel-tech company, has been named the fastest-growing company in the country, with an average annual growth rate of about 460% between 2018 and 2021 and revenue of $15.1 million. The company, which was founded in 2015, launched its product during the Covid pandemic, focusing on domestic tourism in the US. Despite the pandemic, the company saw significant growth. However, Holisto is set to merge with a SPAC company and start trading on the Nasdaq, which could lead to a sharp decrease in its trading value after the merger, as has been the case with many tech companies recently.","partners":"Not mentioned","customers":"Not mentioned","investors":"Moringa","confidence":9,"key_topics":["Company Growth","SPAC Merger","Revenue Increase","Market Opportunity","Covid Impact"],"date_of_event":"December 1, 2022","valuation_amount":"$405 million","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Customers","Public Trading"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers  #Public Trading","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"kOl5sSQqElmvTLNkmb19C5LWiOZWWyLVExVFczeMADJJ9uhogRewOi","news_summary":"Globes and Statista rank Israel's 100 fastest growing companies","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"31eb3df1-85ee-4371-b9e3-5712a4ce3f9b","date":"Jun 14, 2022","link":"https://www.calcalistech.com/ctechnews/article/ryrxviryq","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"technology, travel booking","company":"Holisto","layoffs":null,"summary":"Holisto, an Israeli-founded online travel booking platform, has entered into an agreement with Moringa Acquisition Corp, a SPAC, to become publicly listed on the Nasdaq. The deal values Holisto at approximately $405 million, with the company expected to net $115 million from the merger. Holisto uses AI technology to analyze hotel rates and plans across multiple sources, providing consumers with more affordable and personalized bookings. The transaction is set to close in Q4 2022. Holistos income has grown significantly, but Q1 2022 revenues were $7.18 million compared to $1.97 million in Q1 2021. The company was founded in 2015 and has raised $9.3 million to date. It employs 370 people.","partners":null,"customers":null,"investors":"Moringa Acquisition Corp","confidence":9,"key_topics":["Holisto","Moringa Acquisition Corp","SPAC","Nasdaq","valuation"],"date_of_event":"Q4 2022","valuation_amount":"$405 million","impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Public Trading"],"acquisition_amount":null,"structuredIssuesShow":"#Public Trading","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"cItxvgeDhN9Zj48gUInW6cnz4NiEd9SZCAeyPQVlK79lAi8KWpqVoJ","news_summary":"Travel booking platform Holisto merging with SPAC at $405 million valuation  CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"31c2cde3-a767-45ce-9eeb-db49d5370692","date":"Aug 10, 2020","link":"https://www.prnewswire.com/il/news-releases/splitty-acquires-assets-of-rival-company-cancelon-301108982.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"acquisition","company":"Splitty","layoffs":null,"summary":"Hotel booking platform Splitty has acquired the assets of Cancelon, one of its rivals in the online travel market. Splitty aims to expand its global reach and create a distinctive OTA by merging the two companies and their approaches. Splitty has focused on developing proprietary technology to make hotel stays more affordable, while Cancelon has focused on marketing efficiency and has acquired millions of customers. The merger will allow Splitty to deliver unbeatable hotel deals to millions of travelers worldwide without the need for an enormous marketing budget. Splitty is a hotel booking platform that uses Machine Learning technology and has global coverage of over 500,000 properties in 127 countries.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["Splitty","Cancelon","hotel booking","online travel market","merger"],"date_of_event":"August 10, 2020","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Acquisition"],"acquisition_amount":null,"structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"SVqPgFwrSFh2VMEYXciHcQroJkX66e4pl9wIMSq91OCi32MeD7elof","news_summary":"Splitty Acquires Assets of Rival Company Cancelon","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"531207b4-eac9-4295-961c-a17feb5fd637","date":"Jun 11, 2020","link":"https://www.prweb.com/releases/oktostay_launches_to_help_u_s_travelers_book_hotels_with_covid_19_health_and_safety_factors_in_mind/prweb17184219.htm","source":"www.prweb.com","visible":1,"analysis":{"tags":"hotel booking","company":"Splitty Travel","layoffs":null,"summary":"Splitty Travel has launched OkToStay, an online resource providing cleanliness, safety, and COVID-19 response scores for hotel properties in the U.S. The platform assigns a score to each hotel based on various categories related to hygiene and safety. OkToStay aims to help travelers make informed hotel booking decisions during the pandemic. At launch, the platform offers scores for more than half of the hotel properties in the U.S., with plans to expand globally. Splitty Travel has raised a total of $10 million in funding from investors including Fuson, Techstars Ventures, Cockpit Innovation, and 2b Angels.","partners":null,"customers":null,"investors":["Fuson","Techstars Ventures","Cockpit Innovation","2b Angels"],"confidence":8,"key_topics":["OkToStay","hotel booking","COVID-19 response scores","hygiene","sanitization"],"date_of_event":"June 11, 2020","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$10 million","structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"bOp53TrbZMM4VEwOdCAAPR8wAklcTOTrZyt1F2P8F3O6INY6u9J8bE","news_summary":"OkToStay Launches to Help U.S. Travelers Book Hotels with COVID-19 Health and Safety Factors in Mind","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"8840882c-041d-4029-80e4-fe74f333f5c2","date":"Feb 27, 2020","link":"https://www.prweb.com/releases/splitty_travel_establishes_u_s_headquarters_in_connecticut/prweb16941432.htm","source":"www.prweb.com","visible":1,"analysis":{"tags":"hotel booking","company":"Splitty Travel","layoffs":null,"summary":"Splitty Travel has announced the opening of its first U.S. office in Greenwich, CT. The office will serve as the companys U.S. headquarters and provide enhanced customer support for U.S. customers. Splitty Travel is an Israeli-based travel brand that reduces hotel costs by creating unbeatable hotel deals. Since its launch in April 2019, the company has experienced monthly booking growth of 30 percent and plans to expand further next year through a large funding round. Splitty Travel has been nominated by the World Travel Awards in the category of Worlds Leading Hotel Booking Website. The company is backed by Connecticut Innovations, which is the states strategic venture capital arm.","partners":null,"customers":null,"investors":"Connecticut Innovations","confidence":9,"key_topics":["U.S. office","hotel booking platform","customer support","booking engine","funding round"],"date_of_event":"February 27, 2020","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$10 million","structured_issues":["Customers","Partners","Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"OjUF88ykAXydhnGDMAyfrExQKGTyA2lbNJX9hfzf9xkhkUz5ReseeZ","news_summary":"Splitty Travel Establishes U.S. Headquarters in Connecticut","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"694fef90-63ed-4638-9c70-5ed631bfc4b9","date":"Jan 31, 2020","link":"https://www.pymnts.com/platform-payments/2020/splitty-makes-it-easier-to-grab-a-piece-of-the-travel-industry/","source":"www.pymnts.com","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"vqOZjIs23ZLf86Zzhiqdtt09loVDXZHkVVVHDJVPhkv2VqhsFPrRrE","news_summary":"You are being redirected...","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"c70d1c8d-778e-4cd9-a426-62557bad83b3","date":"Apr 15, 2019","link":"http://www.finsmes.com/2019/04/splitty-raises-6-75m-in-series-a-funding.html","source":"www.finsmes.com","visible":1,"analysis":{"tags":"Series A Funding","company":"Splitty","layoffs":null,"summary":"Israel-based hotel booking platform, Splitty, has raised $6.75 million in Series A funding. The round was led by Fosun RZ Capital, with participation from other investors. Splitty plans to use the funds to expand its team and accelerate its global market growth. The platform offers unique hotel prices by splitting and combining multiple bookings under one reservation. Currently operating in Europe and America, Splitty aims to expand its business in the Asian market after this funding round.","partners":null,"customers":null,"investors":"Fosun RZ Capital, Fosun International, 2bAngels, Techstars Ventures, Cockpit Innovation, 11-11 Ventures","confidence":9,"key_topics":["Splitty","Series A Funding","Funding","Expansion","Global Market Growth"],"date_of_event":"15/04/2019","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$6.75 million","structured_issues":["Investment","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"C7O6rpDYWpWBZo4N1uSOAojqPOoznk9uWp7r5ZTCseGZmebx7gjdOa","news_summary":"Splitty Raises $6.75M in Series A Funding - FinSMEs","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"95567ece-a279-4a56-a0df-506df11cb28f","date":"Dec 21, 2017","link":"http://tech.eu/brief/splitty-funding/","source":"tech.eu","visible":1,"analysis":{"tags":"travel tech","company":"Splitty","layoffs":null,"summary":"Travel tech startup Splitty has raised a seed round of $2.4 million from Techstars Ventures, Techstars Accelerator, AOL, and BIP Capital. 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The companys unique platform has the potential to disrupt hotel booking.","partners":["American Airlines","Trivago"],"customers":null,"investors":["Techstars Ventures","Techstars Accelerator","AOL","BIP Capital"],"confidence":8,"key_topics":["Seed round","Aggregating rates","Partnerships","Product development","Disrupting hotel booking"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$2.4 million","structured_issues":["Investment","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"lg3Nz0RLpEDh96de1MZFusL1GzrZsJ1tYUJza5KfNRRHQ6r8UTlN6E","news_summary":"Splitty raises $2.4 million for its hotel search platform","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"bf810033-c4de-415f-80dd-c0327939128f","date":"Jan 26, 2017","link":"https://www.conexx.org/featured-israeli-company-splitty-travel/","source":"www.conexx.org","visible":1,"analysis":{"entityGrowthIconPath":"none;"},"sentiment":null,"analysisId":"tt6SIidMcXor8rJXUgiN8PUIjxZn3AOohjAO62Yk5KVryxwMbwqA8I","news_summary":"Featured Israeli Company: Splitty Travel","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"608acfb7-f6a4-4109-a6d8-e680ff8b7963","date":"Aug 30, 2016","link":"https://3blmedia.com/News/Techstars-Atlanta-Get-Know-Splitty","source":"3blmedia.com","visible":1,"analysis":{"tags":"accelerator, entrepreneurship","company":"Techstars Atlanta","layoffs":null,"summary":"Techstars Atlanta, in partnership with Cox Enterprises, has selected 10 companies for its 2016 class. 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