{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAwJPKjJwJDA","lastupdate":"2025-01-27T00:00:00.000Z","update_date":"2025-01-27T00:00:00.000Z","lastModified":"Jan 27, 2025","active":1,"confidence_score":95,"confidence_score_reason":"markets, not claimed","urlname":"moon-active","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$737j0Se09ZAG7rNTJ7wxzcy4J7twbS3mMpBpPWd2p3Q8uBGsBzIEMk","name":"Moon Active","oneliner":"Cross-platform Game Development Studio","registrar":"514604636","website":"https://www.moonactive.com","careerspage":"https://www.moonactive.com/careers","founded_month":1,"founded_year":2012,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/moonactive","youtube":"https://www.youtube.com/channel/UCKiMqAcswE2tGoMqxrT55sw","facebook":"https://www.facebook.com/moonactive","linkedin":"https://www.linkedin.com/company/3229376","instagram":"https://www.instagram.com/lifeatmoonactive"},"social":["https://play.google.com/store/apps/dev?id=6898760406631171989&hl=en","https://apps.apple.com/il/developer/moon-active/id470556954","https://www.instagram.com/lifeatmoonactive","https://twitter.com/moonactive","https://www.facebook.com/moonactive","https://www.youtube.com/channel/UCKiMqAcswE2tGoMqxrT55sw","https://www.linkedin.com/company/3229376"],"flattenedsociallinks":"https://play.google.com/store/apps/dev?id=6898760406631171989&hl=en|https://apps.apple.com/il/developer/moon-active/id470556954|https://www.instagram.com/lifeatmoonactive|https://twitter.com/moonactive|https://www.facebook.com/moonactive|https://www.youtube.com/channel/UCKiMqAcswE2tGoMqxrT55sw|https://www.linkedin.com/company/3229376","apps":{"appstore":"https://apps.apple.com/il/developer/moon-active/id470556954","googleplay":"https://play.google.com/store/apps/dev?id=6898760406631171989&hl=en"},"is_claimed_by_owner":null,"employees":"500+","employees_exact":2106,"patent":0,"raised":500000,"stage":"Pre-Seed","public_stage":"Pre-Seed","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvzluQKDA","primary_sector":"Media & Entertainment Technologies","alternativenames":["moonactive"],"about":"Moon Active is a game development company specializing in iOS, Android, and Facebook games. Its fun, action-filled games aim to provide an engaging entertainment experience for its users. Moon Active's goal is to develop exciting, high-quality games and connect people from all over the world.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"","country":null,"address":{"israeli":[{"id":"e29db8f7-2942-4616-8338-bb4e53661ec6","city":"Tel Aviv-Yafo","type":null,"address":"Mikve Yisrael 7, Tel Aviv-Yafo, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":null},"headquarter_address":null,"district":"Center District","news":[{"id":"WCcZZfPiCWmqUhM1tOJVwiy7t08bwJBaONzdp4VtRHii7gKh9788od","date":"Mar 13, 2025","link":"https://www.calcalistech.com/ctechnews/article/sgkb4wutz","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"office lease","round":null,"company":"Moon Active","layoffs":"dozens","summary":"Moon Active, a major gaming company known for its game Coin Master, is negotiating to lease approximately 25,000 square meters of office space in the Beyond Tower in Givatayim, Israel. This move comes despite the company already having unoccupied floors in its current location and having renewed its lease until 2030. The Beyond Tower is a significant development project expected to be completed in 2026. The lease is estimated to cost around NIS 54 million annually. Meanwhile, Moon Active is undergoing layoffs, including dozens of employees in Israel, despite achieving record revenues and a $6 billion valuation. The companys expansion plans raise questions given the current office market conditions.","partners":["Tidhar Group","Union Group","Heimanuta"],"customers":null,"eventType":null,"investors":null,"confidence":9,"key_topics":["office lease","layoffs","gaming","real estate","expansion"],"date_of_event":"2023","product_stage":"released","investment_date":null,"acquired_company":null,"valuation_amount":"$6 billion","impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Layoffs"],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":null,"structuredIssuesShow":"#Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"EeSsxVD8hu2D0df6CF7Uw1ZDlBZppxcPepBUlNW5AXmawdjduqhWuY","news_summary":"Gaming company moves forward with a major lease despite a challenging office market.","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"OLBTYVKilMSuNz6Zywwz6X5AfkmsmswXo3818amMAYjaFYphtOH30L","date":"Jan 28, 2025","link":"https://en.globes.co.il/en/article-israeli-gaming-co-moon-active-laying-off-up-to-100-1001500619","source":"en.globes.co.il","visible":1,"analysis":{"tags":"layoffs","round":null,"company":"Moon Active","layoffs":"50-100","summary":"Moon Active, a leading Israeli mobile games company, is undergoing a round of layoffs affecting between 50 and 100 employees globally. The company, known for its successful game Coinmaster, is implementing organizational changes to align with its strategy and ensure ongoing growth. Despite record revenues of over $2 billion in 2024, Moon Active is streamlining operations, shedding layers of dead wood accumulated over time. The layoffs have impacted various departments, including marketing, screenwriting, and animation, with significant reductions in Lithuania. The company has also been involved in mergers and acquisitions, including the acquisition of Belarus gaming company Melsoft.","partners":null,"customers":null,"eventType":null,"investors":null,"confidence":9,"key_topics":["layoffs","revenue","acquisition","streamlining","gaming"],"date_of_event":"January 28, 2025","product_stage":"released","investment_date":null,"acquired_company":"Melsoft Games","valuation_amount":null,"impact_on_company":"growth-negative","investment_amount":null,"structured_issues":["Layoffs","Acquisition"],"acquisition_amount":null,"FDA approved/pending approval":null,"AI technology developing/using":null,"structuredIssuesShow":"#Layoffs  #Acquisition","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"rB34zarUOdXgVWAbjFJHvCAw7VLqQZaY5sxJbvRYkj8t6u2xzSWJfs","news_summary":"The company, with about 2,500 employees worldwide, is one of Israel's most secretive and profitable companies.","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"w5srki7nSmttQ0I4phgKm1rc6PD4Xp0Q1dLLXNayz5oMGgyYx5Eb4O","date":"Jan 27, 2025","link":"https://www.calcalistech.com/ctechnews/article/bjejkmruyg","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"layoffs","round":"secondary","company":"Moon Active","layoffs":"dozens","summary":"Moon Active, a gaming unicorn, recently laid off dozens of employees globally, including in Israel. The company, which operates a large development center in Kyiv and other offices in Europe, employs around 2,500 people. Moon Active was valued at $5 billion in 2021 after a $300 million secondary funding round led by Insight Partners. The company has raised only $10 million in equity funding since its founding in 2011. Moon Actives flagship game, Coin Master, has generated over $6 billion in income. The company has also acquired Zen Match from Good Job Games for an estimated $100-150 million. Despite recent growth and acquisitions, Moon Active implemented an organizational restructuring in early 2025.","partners":null,"customers":null,"eventType":null,"investors":["Insight Partners","Andalusian Private Capital","Gigi Levy-Weiss","Guy Gamzu","David Alliance"],"confidence":9,"key_topics":["layoffs","acquisition","valuation","investment","revenue"],"date_of_event":"early 2025","product_stage":"released","investment_date":"November 2021","acquired_company":"Zen Match","valuation_amount":"$5 billion","impact_on_company":"growth-negative","investment_amount":"$300 million","structured_issues":["Layoffs","Acquisition","Investment"],"acquisition_amount":"estimated $100-150 million","FDA approved/pending approval":null,"AI technology developing/using":null,"structuredIssuesShow":"#Layoffs  #Acquisition  #Investment","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"cWlQqxSjPeF9P6rfRArRNKvo6JugVBPyzUzY1W85qMlhhoRCcDFUaH","news_summary":"The developer of Coin Master and Family Island said global staff cuts are part of an “organizational restructuring implemented to align the company’s structure with its strategy." ","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"jlm8qLmLLFi77jPKSyKfqwM4WccyisNOHtBtFSzzzu2DFvucdCQUKG","date":"Jan 27, 2025","link":"https://www.calcalistech.com/ctechnews/article/bjejkmruyg","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"layoffs","round":"secondary","company":"Moon Active","layoffs":"dozens","summary":"Moon Active, a gaming unicorn, has recently laid off dozens of employees globally, including in Israel. The company, known for its flagship game Coin Master, has a significant presence in Kyiv and other locations, employing around 2,500 people. Despite its growth, Moon Active has faced organizational restructuring to align with its strategy. The company was valued at $5 billion in 2021 after a $300 million secondary funding round led by Insight Partners. Moon Active has also been active in acquisitions, purchasing Zen Match from Good Job Games for an estimated $100-150 million. Coin Master, released in 2016, has been a significant revenue driver, surpassing $6 billion in income.","partners":null,"customers":null,"eventType":null,"investors":["Insight Partners","Andalusian Private Capital","Gigi Levy-Weiss","Guy Gamzu","David Alliance"],"confidence":9,"key_topics":["layoffs","acquisition","valuation","funding","revenue"],"date_of_event":"2024","product_stage":"released","investment_date":"November 2021","acquired_company":"Zen Match","valuation_amount":"$5 billion","impact_on_company":"growth-negative","investment_amount":"$300 million","structured_issues":["Layoffs","Acquisition"],"acquisition_amount":"$100-150 million","FDA approved/pending approval":null,"AI technology developing/using":null,"structuredIssuesShow":"#Layoffs  #Acquisition","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"gLy9jTTpEG9whM8B4OFlCFhk5kER38hNVxp4kMUDcxprGaQtwtuP6k","news_summary":"Gaming unicorn Moon Active lays off dozens of employees despite record $2 billion revenue in 2024 | CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"E4z8kTWGOh1tBTL2QKcmJCZekCOQVOr292c5t2kJJVyS7UYK8ni6Id","date":"Aug 29, 2024","link":"https://www.calcalistech.com/ctechnews/article/hkfxjxasa","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"gaming, revenue","company":"Moon Active","layoffs":null,"summary":"Israeli gaming unicorn Moon Active has surpassed $6 billion in income from its popular mobile game Coin Master, which has been generating around $1.2 billion annually since 2020. Coin Master saw significant growth during the Covid-19 pandemic, with 15 million downloads in May 2020 and $113 million in revenue. In July of this year, it brought in $98 million, ranking as the 10th highest-grossing game worldwide. Moon Active acquired Zen Match from Good Job Games for an estimated $100-150 million in December 2022. The company raised $300 million in November 2021, led by Insight Partners, at a valuation of $5 billion.","partners":["Good Job Games"],"customers":null,"investors":["Insight Partners","Andalusian Private Capital","Gigi Levy-Weiss","Guy Gamzu","David Alliance"],"confidence":10,"key_topics":["Coin Master","revenue","acquisition","funding","valuation"],"date_of_event":"December 2022","valuation_amount":"$5 billion","impact_on_company":"growth-positive","investment_amount":"$300 million","structured_issues":["Customers","Acquisition","Investment"],"acquisition_amount":"$100-150 million","structuredIssuesShow":"#Customers  #Acquisition  #Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"HKOHmpt1LRhEJGwauaSWbGqtnDBlQOHzOuR9Gtw88pQm1VRZxKRUZE","news_summary":"The Israeli company’s flagship game has raked in around $1.2 billion annually since 2020. ","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"KR1iOZkOU3w6TG3Qfmg2LN9GijABArOfYGfGRNpMi6miHA38DselPB","date":"Dec 22, 2022","link":"https://www.pocketgamer.biz/news/80499/moon-active-to-acquire-zen-match-from-good-job-games/","source":"www.pocketgamer.biz","visible":1,"analysis":{"tags":"acquisition","company":"Moon Active","layoffs":null,"summary":"Israeli mobile games giant Moon Active is acquiring Zen Match from Turkish developer Good Job Games, in addition to the associated Istanbul-based team. The deal is worth an estimated $100 - $150 million. Moon Actives portfolio continues to grow, and the acquisition of Zen Match could be hugely important for its continued expansion. Moon Actives successful title Coin Master has generated more than $1 billion in 2021. Zen Match, a leader in connect tile games, has over one million active daily users. Moon Active founder and CEO Samuel Albin is excited about the collaboration and the opportunity to work with the talented Zen Match team. Good Job Games founder and CEO Ilker Ilicali believes that Moon Active will provide a great home for Zen Match to continue thriving.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["Moon Active","Zen Match","mobile games","acquisition","expansion"],"date_of_event":"December 22nd, 2022","valuation_amount":"$5 billion","impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Acquisition"],"acquisition_amount":"$100 - $150 million","structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"iKaKNViFhuBl4yZfs6ugNzUccbAO89sAGjyRvdIF8seNPBYhGJ3KE9","news_summary":"Moon Active to acquire Zen Match from Good Job Games","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"a3b815f0-f4cb-4185-964d-27980d765b54","date":"Nov 23, 2021","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3923217,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"funding round","company":"Moon Active","layoffs":null,"summary":"Israeli gaming company Moon Active has raised $300 million in a funding round, increasing its valuation to $5 billion. The funding round was led by Insight Partners, which had previously invested $125 million in the company. Moon Active, known for its popular mobile game Coin Master, acquired gaming company Melsoft last year. Moon Actives revenue in 2020 reached $1.25 billion, and it expects to generate over $1.5 billion in revenue in 2021. The company has also been expanding its workforce, recruiting 400 people since the start of the year.","partners":null,"customers":null,"investors":"Insight Partners, Andalusian Private Capital","confidence":9,"key_topics":["Funding round","Revenue growth","Acquisition","Mobile gaming","Company valuation"],"date_of_event":"2021-11-23","valuation_amount":"$5 billion","impact_on_company":"growth-positive","investment_amount":"$300 million","structured_issues":["Investment","Acquisition","Expand"],"acquisition_amount":"$100 million","structuredIssuesShow":"#Investment  #Acquisition  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"Nx0KoxXLuql8VEGU7mHsOmlgwxwZJm04cfgNMmKpNCgNmXOGpt5RDy","news_summary":"Moon Active valuation surges to $5 billion on back of $300 million Insight funding","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"49dd808d-0e0f-4304-adc0-073c3759e16a","date":"Dec 23, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3883530,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"acquisition","company":"Moon Active Ltd.","layoffs":null,"summary":"Israeli gaming company Moon Active Ltd. is acquiring gaming company Melsoft, adding mobile games Family Island and My Cafe to its catalog. Moon Actives income in 2019 surpassed $500 million, and it ended the year with significant profits. The acquisition price was not announced but is believed to be over $100 million. Moon Actives current game, Coin Master, is the fourth highest-grossing mobile game in the world in 2020, with revenue surpassing $1 billion. Moon Active plans to grow and expand its portfolio by developing new games and making acquisitions. The company has already doubled its workforce and intends to hire several hundred additional staff in 2021. Insight Partners, among other investors, bought a 10% stake in Moon Active in January 2020.","partners":null,"customers":null,"investors":"Insight Partners, Gigi Levy-Weiss, Guy Gamzu, David Alliance, Singulariteam Ltd.","confidence":9,"key_topics":["gaming company","mobile games","acquisition","revenue","expansion"],"date_of_event":"23.12.20","valuation_amount":"$1.25 billion","impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Acquisition","Expand"],"acquisition_amount":"$100 million","structuredIssuesShow":"#Acquisition  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"RCptTgSGsiX0CXNeE662nSP6aXzQlEf6eZDiVfzvUBXjW9lOpgMNFQ","news_summary":"Israel's Moon Active, the developer of Coin Master, acquires Melsoft in deal valued at over $100 million","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"26c5beb1-1696-4004-b292-e6b3bfa31da3","date":"Jan 26, 2020","link":"https://en.globes.co.il/en/article-insight-buys-stake-in-israeli-games-co-moonactive-for-125m-1001316203","source":"en.globes.co.il","visible":1,"analysis":{"tags":"acquisition","company":"Moonactive","layoffs":null,"summary":"Insight Partners has acquired a stake in Moonactive, an Israeli mobile games company, for $125 million at a company valuation of $1.25 billion. The stake was acquired from existing shareholders, and no new money was invested in the company. Moonactive is best known for its smartphone social game, Coin Master, and reported revenue of $500 million in 2019. Insight Partners, a US venture capital and private equity fund, has recently made major investments in Israel, including the acquisition of a controlling stake in cybersecurity company Armis and participation in the financing round of business analytics company Sisense.","partners":null,"customers":null,"investors":"Insight Partners","confidence":9,"key_topics":["acquisition","investment","valuation","partners","customers"],"date_of_event":"January 26, 2020","valuation_amount":"$1.25 billion","impact_on_company":"growth-positive","investment_amount":"$125 million","structured_issues":["Acquisition"],"acquisition_amount":null,"structuredIssuesShow":"#Acquisition","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"K4U45RnW0trTGo6GSxq1YajSEQW8Q11mG20lfIGhmVOdAKwzWgu35m","news_summary":"Insight buys stake in Israeli co Moon Active for $125m","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"0940d7bf-861d-43dd-9a0d-9c159d0d2916","date":"Feb 18, 2019","link":"https://www.pocketgamer.biz/asia/news/70042/weekly-global-mobile-games-charts-coin-master-overtakes-candy-crush-saga-in-great-britain-and-ireland-for-top-grossing/","source":"www.pocketgamer.biz","visible":1,"analysis":{"tags":"mobile games","company":"Voodoo","layoffs":null,"summary":"The article provides weekly charts from key countries in the global mobile games industry. Voodoos Ball Mayhem and Zhou Jiapings Words Story top the charts for free downloads on the App Store and Google Play in the US. Candy Crush Saga is the top grossing game across both stores. In Great Britain and Ireland, Moon Actives Coin Master is the most downloaded game for the third week in a row, surpassing Candy Crush Saga in gross rankings. In China, Aniplexs Fate/Grand Order and miHoYos Honkai Impact 3 return to the charts for top grossing, while Chengdu Lanfei Huyus Eliminate The Virus debuts at second place for free downloads.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["mobile games industry","weekly charts","free downloads","paid downloads","top grossers"],"date_of_event":"February 4th to February 10th","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"LDDxrGf6QMb9YKX6YA0B0E2Qf9INKGPJhix7tjybpLPzih8mhe8nVF","news_summary":"Weekly global mobile games charts: Coin Master overtakes Candy Crush Saga in Great Britain and Ireland for top 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