{"_id":"agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAwMXTn5kJDA","lastupdate":"2023-07-05T00:00:00.000Z","update_date":"2023-07-05T00:00:00.000Z","lastModified":"May 8, 2025","active":1,"confidence_score":93,"confidence_score_reason":"tags, markets","urlname":"lusha","minimal_profile":null,"status":"","fullstatus":"","acquired":0,"hide_reason":null,"hide_reason_data":null,"hide_reasons":[{"id":"8257rxn4P8EFQOmS5hAAauHyYMhhxrA5u6yWX4XUShpybX3AMNo3Y9","reason":"Pending approval - External entity"},{"id":"aOIaOiiqfpA8UMw6VCTh8ueRmkG3lzDy1NGqEOaJbe11OrCzMTCCd6","reason":"The company is a service provider"},{"id":"ddgjKuc3GgH8E5UehSVJviRl471BCajL1plO8HtGoOojy2NivYqQ7x","reason":"Owner asked to delete"},{"id":"EjOKM211H1ira9J63oaGPuUxvr7Oba55TZo3NWsFO5uhbNu7o4x4zD","reason":"The company is not Israeli"},{"id":"J7fQJtnT3GdWWSE3MD8rzaW65LJ4jEIKxSZnneQiReONdZjG3zIqWe","reason":"Owner asked to hide in the meantime"},{"id":"NxlAC3ReFb5ksiYNLp2FnUyluoJzwRCYfcF7xpTZaPM53SdWQ5kv0B","reason":"Pending approval"},{"id":"RhC1tlwXzioK0MfzBII3H2wepEfQOfKVktmdwqeqTJjGi3ZaBWUqZo","reason":"The company is not innovative"},{"id":"S0Ed46vNI6vZYVxLedANWGjas23K6hY0QdsCtiGYL7lshqIEdLV3sA","reason":"The company ceased operations in Israel"},{"id":"VTANq7bEvlsEcPjp0ghelXfShaCosgndONGjgU730aAOxXtaDIF5j3","reason":"This is a product of an existing company"}],"type":"Startup","logokey":"$Mx4oWHO3uYsbvkqm7JTxPgQnlJ1Okdfziq0CCTdofajhnLt9AbdP2E","name":"Lusha","oneliner":"B2B Sales intelligence Platform","registrar":"514895358","website":"https://www.lusha.com/home","careerspage":"https://www.lusha.com/homecareers","founded_month":3,"founded_year":2016,"formernames":[],"sociallinks":{"twitter":"https://twitter.com/Lushadata","youtube":"https://www.youtube.com/channel/UCZNqzgRZFBub6WJxeaQcxUQ","facebook":"https://www.facebook.com/LushaData","linkedin":"https://www.linkedin.com/company/33222678","instagram":"https://www.instagram.com/lifeatlusha"},"social":["https://www.youtube.com/channel/UCZNqzgRZFBub6WJxeaQcxUQ","https://www.facebook.com/LushaData","https://www.instagram.com/lifeatlusha","https://www.linkedin.com/company/33222678","https://twitter.com/Lushadata"],"flattenedsociallinks":"https://www.youtube.com/channel/UCZNqzgRZFBub6WJxeaQcxUQ|https://www.facebook.com/LushaData|https://www.instagram.com/lifeatlusha|https://www.linkedin.com/company/33222678|https://twitter.com/Lushadata","apps":{"appstore":"","googleplay":""},"is_claimed_by_owner":null,"employees":"201-500","employees_exact":398,"patent":0,"raised":245000000,"stage":"B","public_stage":"B","primary_sector_key":"agxzfmlsbGlzdHNpdGVyJAsSF0Jhc2VDbGFzc2lmaWNhdGlvbk1vZGVsGICA4JvZwIIIDA","primary_sector":"Business Software","alternativenames":[""],"about":"Lusha provides enterprises with access to meaningful B2B data designed to help them connect with relevant potential customers. The company offers a browser extension that enriches business profiles in order to reveal the contact details of businesses' most relevant prospects on social media and engage them in a personal way. \r\n\r\nA prospecting tool lets users filter leads into specific customer segments. Lusha also offers API and integrations so its database can be integrated into a company's existing sales and marketing software systems.\r\n\r\nLusha was recognized in G2's Best Software Companies 2020 as one of the Top 100 Fastest Growing Products.","climatetech_description":null,"is_climatetech_relevant":null,"phone":"","country":null,"address":{"israeli":[{"id":"3534f4aa-c170-4d35-b0df-b7e676c511f2","city":"Tel Aviv-Yafo","type":null,"address":"Derech Menachem Begin 132, Tel Aviv-Yafo, Israel","placeid":null,"notactive":0,"openeddate":null,"registrarid":null,"firstrdcenter":0,"registrarname":null}],"officesabroad":[{"id":"890712af-bff2-4769-89a4-dd6233c04157","city":"Boston","address":"Boston, MA, USA","country":"United States","placeid":null}]},"headquarter_address":null,"district":"Center District","news":[{"id":"zA11M0fjc9sqWe4AZ7GE7R7JtMBZWumGs5WQmawAuP3E3oGM4uM9u9","date":"Jan 6, 2025","link":"https://www.calcalistech.com/ctechnews/article/sjpjczt8yl","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"acquisition","company":"Lusha","layoffs":"10% of employees","summary":"Lusha, a business data platform, is acquiring Israeli startup Novacy to enhance its sales intelligence offerings. Novacys AI-powered platform analyzes sales conversations, providing insights and tools for optimizing sales calls. This acquisition will expand Lushas capabilities beyond lead generation, offering advanced sales optimization tools to its users. The deals value is estimated to be in the millions of dollars. Lusha aims to provide a complete solution for sales professionals, making advanced tools accessible to companies of all sizes. The acquisition aligns with Lushas strategy to leverage AI in sales-tech, empowering sales teams with actionable insights. Lusha, founded in 2016, achieved unicorn status with a $1.5 billion valuation after a $205 million Series B funding round in 2021.","partners":[],"customers":"over one million users","investors":[],"confidence":9,"key_topics":["AI","Sales","Acquisition","Technology","Intelligence"],"date_of_event":"October 2023","valuation_amount":"$1.5 billion","impact_on_company":"growth-positive","investment_amount":"$205 million","structured_issues":["Acquisition","Customers"],"acquisition_amount":"millions of dollars","structuredIssuesShow":"#Acquisition  #Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"uma5an0WE3aPoNb9Qit5RbvEqnGaoV5v2bZ7QaYX7wt09K8eJ2LDTY","news_summary":"The Israeli startup's AI-powered platform will enhance Lusha's sales intelligence offerings.","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"VaWOBVDOuQvSVpbQV7GcP4wdBJyTnxa4BRn5uN4EZbHbHqog10m8Rx","date":"Dec 22, 2024","link":"https://www.calcalistech.com/ctechnews/article/s1sqxovbjg","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"AI revolution","company":"Lusha","layoffs":null,"summary":"The article discusses the transformative impact of AI agents on the sales landscape, particularly in the SaaS and B2B sectors. David Guedalia, CTO at Lusha, highlights how AI technologies, including Natural Language Processing and Machine Learning, are revolutionizing sales processes by providing real-time data analysis and precise recommendations. AI agents serve as intelligent assistants, automating tasks like customer identification and market analysis, thus saving time and increasing efficiency. The integration of AI solutions has been shown to boost operational efficiency by 30% and revenue by 20%. The article emphasizes that AI is not replacing human roles but enhancing them, allowing salespeople to focus on strategic relationship-building and long-term strategies. The AI market in sales and marketing is projected to grow significantly, reaching over $60 billion by 2030.","partners":null,"customers":null,"investors":null,"confidence":9,"key_topics":["AI agents","sales transformation","customer insights","efficiency","market trends"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":[],"acquisition_amount":null,"entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"Jfzksl6lOrMYvmWwqjZhRTQTtHEVSiqUSLTeWsdBbh4Z5A8QnFfdDm","news_summary":""The entry of AI agents into the sales world in the SaaS and B2B realms represents not just a technological change but a real revolution," writes David Guedalia, CTO at Lusha. ","analysisStructuredIssuesDisplay":"none","analysisImpactOnCompanyDisplay":"block"},{"id":"6y94lEAA9Qj14W5pNJiTRodrnBu8IbYk3ZBWaJcF6bMYGC5jvYUBKz","date":"Mar 15, 2023","link":"https://www.prnewswire.com/il/news-releases/lusha-announces-full-compliance-with-gdpr-privacy-regulations-301772907.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"data privacy, compliance","company":"Lusha","layoffs":null,"summary":"Lusha, a B2B go-to-market intelligence platform, has achieved full compliance with the General Data Protection Regulation (GDPR) and ISO 27701. This certification demonstrates Lushas commitment to data security, privacy, and confidentiality. GDPR compliance increases the credibility and brand reputation of companies. Lusha has also introduced privacy-oriented features to enhance security. The companys user base has expanded to over 1 million users and 273,000 sales organizations.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["GDPR compliance","data privacy","security measures","privacy-oriented features","B2B go-to-market intelligence"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers"],"acquisition_amount":null,"structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"tj2H7dSU7zsj5NoVJryt0NK9SnH0AC9UfGkKrAlcH29MHT0PNlbev8","news_summary":"Lusha Announces Full Compliance with GDPR Privacy Regulations","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"l62BOikJNjRLncXyuwb8UPNhoy4OAXwosgU8TxQgMgX97fvXC34i2F","date":"Oct 11, 2022","link":"https://www.prnewswire.com/il/news-releases/lusha-delivers-on-commitment-to-privacy-and-data-protection-compliance-through-trustarc-enterprise-certification-seal-301645756.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"data privacy","company":"Lusha","layoffs":null,"summary":"Lusha, a sales intelligence platform, has attained the TRUSTe Enterprise Privacy Certification Seal from TrustArc, solidifying its position as an industry leader in data privacy protection. This certification demonstrates Lushas commitment to data protection principles and standards for privacy, security, and transparency. With the introduction of privacy regulations like GDPR and CCPA, Lusha is setting new industry standards for data privacy and compliance. The TRUSTe Enterprise Privacy Certification aligns with globally recognized laws and regulatory standards. Lusha has also received ISO 27701 and IAPP certifications. These certifications exemplify Lushas serious approach to data privacy, regulatory compliance, and information security.","partners":"TrustArc","customers":null,"investors":null,"confidence":8,"key_topics":["data privacy","certification","sales intelligence","regulatory compliance","data protection"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"x9MYi73wJk0xFQf5fT4AZnyAWvdZNatSrgsVcd8FC6D55G22iGBeKx","news_summary":"Lusha Delivers on Commitment to Privacy and Data Protection Compliance Through TrustArc Enterprise Certification Seal","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"ad0eadff-fa68-4927-9afd-9a4e5e3dd3f6","date":"Jul 18, 2022","link":"https://www.calcalistech.com/ctechnews/article/rjqkrgx3q","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"layoffs","company":"Lusha","layoffs":30,"summary":"Israeli unicorn Lusha is laying off 30 employees, 10% of its total workforce, due to economic slowdown. Lusha raised $205 million at a $1.5 billion valuation eight months ago. The company is facing a lawsuit from Plus Ventures and Oren Abekasis, claiming that the founders stole the company from its investors. Lushas cloud-based platform facilitates salespeople sharing contact information and company insights. The company plans to focus on the data sector and other strategic projects while becoming more efficient in marketing and sales expenses.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["Lusha","layoffs","investment","lawsuit","reorganization"],"date_of_event":"May of this year","valuation_amount":"$1.5 billion","impact_on_company":"growth-negative","investment_amount":"$205 million","structured_issues":["Layoffs"],"acquisition_amount":null,"structuredIssuesShow":"#Layoffs","entityGrowthIconPath":"url(/assets/circle-red.svg);"},"sentiment":"growth-negative","analysisId":"tctryhJb7AW309i0NB2ndQ4kQB17m0eQjOfJF7kgwlXC4kXRrm8Oj0","news_summary":"Unicorn Lusha lets go of 10% of employees  CTech","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"112eff4c-b5c0-47a9-9278-2425b135ae17","date":"Mar 30, 2022","link":"https://finance.walla.co.il/item/3497630?_atscid=7_134353_204082920_2153855_0_Txtetaxjxdshwhus8sp","source":"finance.walla.co.il","visible":1,"analysis":{"tags":"Recruitment, Expansion","company":"Lusha","layoffs":"Not mentioned","summary":"Lusha, a unicorn company that has developed a platform enabling marketers and salespeople worldwide to share business information about their target customers and gain precise business insights, is experiencing rapid growth. The company plans to recruit 140 employees in the coming year and is hiring team leaders, full stack and backend developers, data engineers, product managers, sales managers, and more. Lusha recently announced a $205 million Series B funding round at a valuation of $1.5 billion, becoming a unicorn. The company, which has 280 employees and offices in Tel Aviv and Boston, was founded in 2016 and was profitable from the start.","partners":"Not mentioned","customers":"Not mentioned","investors":"Not mentioned","confidence":9,"key_topics":"Recruitment, Expansion, Unicorn, Growth, Investment","date_of_event":"30/03/2022","valuation_amount":"$1.5 billion","impact_on_company":"growth-positive","investment_amount":"$205 million","structured_issues":"Expand","acquisition_amount":"Not mentioned","structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"V6EHUhBaWS6RABJhaXZ028LOT4rCd7foIm2y4XLIs1yJvb48OEz6eT","news_summary":"לושה מתכננת לגייס 140 עובדים בשנה הקרובה - וואלה! כסף","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"e214bf2b-9c27-49a3-8966-f4d9a94cbf6e","date":"Jan 24, 2022","link":"https://www.pc.co.il/news/355074/?_atscid=7_134353_204082920_2094256_0_Txtetaxjxdshwhus8sp","source":"www.pc.co.il","visible":1,"analysis":{"tags":"expansion","company":"Lusha","layoffs":null,"summary":"Lusha, a company that developed a cloud-based platform for sales and marketing professionals to gather business data and insights, is planning to double its workforce from 200 to 400 employees. The platform allows users to receive accurate business information and insights on their target customers, enabling them to close more deals and increase sales volume. Lusha currently has around 20 open positions and expects to triple the number of job openings in the current quarter. The company recently raised $205 million in a Series B funding round, valuing it at $1.5 billion. Lusha was founded in 2016 and has offices in Tel Aviv and Boston.","partners":null,"customers":null,"investors":"N/A","confidence":9,"key_topics":["Lusha","employee growth","cloud-based platform","data insights","sales and marketing"],"date_of_event":null,"valuation_amount":"$1.5 billion","impact_on_company":"growth-positive","investment_amount":"$205 million","structured_issues":["Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"14ras3VXxo320R45cTLOWpiSV85lTQ5ne5PHBRy7JnooWoQeCViFiw","news_summary":"היוניקורן לושה יגייס עד סוף השנה 200 עובדים -","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"85a82d36-2a3f-45f7-892f-cc36e4c43b2d","date":"Nov 10, 2021","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3922213,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"funding","company":"Lusha","layoffs":null,"summary":"Israeli startup Lusha has raised $205 million in Series B funding at a $1.5 billion valuation. The funding round includes a significant secondary element. Lusha plans to go public in at least two years. PSG and ION Crossover Partners led the funding round, bringing the total investment in the company to $245 million. Lushas main rival is ZoomInfo. The company currently employs 200 people and plans to end the year with 240 employees. Lushas cloud-based platform provides sales professionals with access to enterprise-grade solutions for identifying target buyers and gaining data-driven insights. The funding will be used to invest in data infrastructure and privacy standards.","partners":null,"customers":null,"investors":["PSG","ION Crossover Partners"],"confidence":9,"key_topics":["Funding","Sales Intelligence Platform","Series B","Valuation","Public Listing"],"date_of_event":"2021-11-10","valuation_amount":"$1.5 billion","impact_on_company":"growth-positive","investment_amount":"$205 million","structured_issues":["Investment","Public Trading","Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Investment  #Public Trading  #Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"se7o56C0LBX6CnjS3sMp9Qb1HXn7DmIDgT9gjc7Bjt4he9jonDngfF","news_summary":"Lusha achieves unicorn status with $205 million Series B at $1.5 billion valuation","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"b49016fb-1567-4a4a-b4e6-71a49a9a8c31","date":"Feb 10, 2021","link":"https://www.prnewswire.com/news-releases/lusha-raises-40-million-in-series-a-funding-aiming-to-create-b2bs-largest-data-sharing-community-for-salespeople-301225758.html","source":"www.prnewswire.com","visible":1,"analysis":{"tags":"B2B sales, data community","company":"Lusha","layoffs":null,"summary":"Lusha, a crowdsourced data community for B2B salespeople, has raised $40 million in a Series A funding round from PSG. The funding will allow Lusha to further grow its sales community and make accurate data accessible to all B2B sales professionals. Lushas cloud-based platform enables salespeople to share accurate contact and company information, providing vital insights on the customers they target. The community approach ensures that salespeople from organizations of all sizes have access to the data they need. Lushas mission is to turn salespeoples business challenges into opportunities by equipping them with the information they need to optimize their sales outreach. The company has already expanded its community to over 520,000 sales professionals and 167,000 sales organizations.","partners":null,"customers":"Aircall, Zendesk, Google, Dropbox","investors":"PSG","confidence":8,"key_topics":["Funding","Sales community","Data accessibility","Sales technology","Sales professionals"],"date_of_event":"February 10, 2021","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":"$40 million","structured_issues":["Investment"],"acquisition_amount":null,"structuredIssuesShow":"#Investment","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"iZkdOwGiRkb3mAss8iUuwe1PeIT7eLbtyVcbik68cI0htXrRPsuV32","news_summary":"Lusha Raises $40 Million in Series A Funding, Aiming to Create B2B's Largest Data-Sharing Community for Salespeople","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"0ed7a390-3288-403d-9a0b-8057e7f70323","date":"Jan 24, 2021","link":"https://www.calcalist.co.il/real_estate/articles/0,7340,L-3889467,00.html?_atscid=7_134353_204082920_1740087_0_Txtetaxjxdshwhus8sp","source":"www.calcalist.co.il","visible":1,"analysis":{"tags":"office expansion","company":"Lusha","layoffs":null,"summary":"Israeli software company Lusha is expanding its office space in the Azrieli Triangular Tower in Tel Aviv. The company has rented the 29th floor and plans to recruit around 100 additional employees. Lusha previously doubled its office space by moving from the 31st to the 44th floor. The additional floor will allow the company to accommodate more employees. Lusha will pay Azrieli approximately 25 million shekels ($7.7 million) over a 5-year period for the two floors. Lusha develops software products that provide data for improving marketing and sales processes in B2B companies. The company was founded in 2016 by Yoni Tsaroya and Assaf Eisenstein.","partners":null,"customers":null,"investors":null,"confidence":8,"key_topics":["office expansion","recruitment","real estate","hybrid work model","technology"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"Y4zK7jRC0TATx71Z9S0R4MVpPULgLqJPayLhOHTEMA1pFfJI69LH8c","news_summary":"הסטארט-אפ Lusha שכר קומה נוספת במגדלי עזריאלי תל אביב","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"af767bcf-0052-4cb1-b7ac-68342f1f0b56","date":"Jan 17, 2021","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3888222,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"Bootstrapping, Growth","company":"Lusha","layoffs":"Not mentioned","summary":"Lusha, a bootstrapped company, has seen profitable, organic growth for nearly five years, with over 460,000 users and 120,000 companies including Facebook, Uber, Google, Salesforce, CISCO, and more. The companys CEO, Yoni Tserruya, argues that bootstrapping forces a company to focus on whats important and ignore vanity metrics. Lushas growth model is efficient, thanks to a powerful self-service engine that shows users value from the first second. The company has adopted a product-led-growth strategy and growth-engine which leads the entire company.","partners":"Not mentioned","customers":["Facebook","Uber","Google","Salesforce","CISCO"],"investors":"None","confidence":9,"key_topics":["Bootstrapping","Growth","Self-service","Product-led-growth","Customer value"],"date_of_event":"17.01.21","valuation_amount":"Not mentioned","impact_on_company":"growth-positive","investment_amount":"Not mentioned","structured_issues":["Customers"],"acquisition_amount":"Not mentioned","structuredIssuesShow":"#Customers","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"Ez0OCqjX1GeYz1EM0r21cZMrJqXnRotR3YCRa2ih7NWI1AKQueekqS","news_summary":"Bootstrapping fosters stability and efficiency","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"e62a7920-c0bb-48ab-b851-f2cca2d78850","date":"Jan 4, 2021","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3885572,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":"employer branding","company":"Lusha","layoffs":null,"summary":"The article discusses how Lusha, a B2B software-as-a-service (SaaS) platform, aims to attract top talent and become an iconic B2B love brand. Lusha focuses on employer branding and putting its employees at the center of its marketing and branding strategy. The company has grown rapidly and plans to expand its workforce from 115 employees to 200 by the end of 2021. Lusha has implemented a rebranding strategy, a social media strategy centered around employees, and an employee-centric HR and branding approach. The article also mentions Lushas response to the challenges posed by the COVID-19 pandemic. Overall, the article highlights Lushas efforts to differentiate itself in the B2B market and attract top talent.","partners":null,"customers":"Facebook, Microsoft, Uber, Salesforce, Dropbox","investors":null,"confidence":9,"key_topics":["B2B companies","employer branding","marketing strategy","employee-driven social media","company culture"],"date_of_event":"04.01.21","valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Expand"],"acquisition_amount":null,"structuredIssuesShow":"#Expand","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"uT10p7akrhSMf0yxhFIPZnwfPl97xsAtHREYFJpBSfPm1uWDsECQnN","news_summary":"How Lusha aims to be the 'love brand' of B2B companies","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"258c8295-9f7b-483b-b01d-766fe5650664","date":"Dec 24, 2020","link":"https://www.calcalistech.com/ctech/articles/0,7340,L-3883710,00.html","source":"www.calcalistech.com","visible":1,"analysis":{"tags":["HR","onboarding","remote work","employee management","recruitment"],"company":"Lusha","layoffs":null,"summary":"Lusha, a B2B data-as-a-service company, experienced 40% growth during 2020 despite the challenges brought on by the Covid-19 pandemic. The company successfully onboarded new employees remotely and maintained its special company culture. Lusha plans to continue its hyper-growth and expand to 200 employees by the end of 2021, with the opening of a U.S. office. The pandemic forced Lusha to adjust to remote work and implement new technological tools for employee management and recruitment. The company saw high levels of commitment from employees, although some faced challenges with remote work. Lusha made efforts to keep employees connected through virtual events and activities. The major challenges faced by Lusha include onboarding new employees and maintaining company culture in a hybrid work model. The company is actively recruiting and encourages candidates to apply through its career page and social networks. 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