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The platform brings fictional characters to life through AR and 3D animations. Bookful also offers immersive learning opportunities to engage readers. The addition of Mattels properties is expected to bring more brands to users. Bookful was selected by Verizon as one of the childrens apps promoted as part of their COVID-19 relief initiative.","partners":["Mattel"],"customers":null,"investors":null,"confidence":8,"key_topics":["AR-enhanced stories","reading platform","childrens characters","expansion","partnership"],"date_of_event":null,"valuation_amount":null,"impact_on_company":"growth-positive","investment_amount":null,"structured_issues":["Customers","Partners"],"acquisition_amount":null,"structuredIssuesShow":"#Customers  #Partners","entityGrowthIconPath":"url(/assets/circle-green.svg);"},"sentiment":"growth-positive","analysisId":"rYtUtPjFToQVH7vq2btYnDLeoDCm65iZS4awJtAdy5hSCmo413czaW","news_summary":"Bookful Expands Its Massive Augmented Reality Library With Mattel's Thomas & Friends And Barbie - VRScout","analysisStructuredIssuesDisplay":"block","analysisImpactOnCompanyDisplay":"block"},{"id":"6410de9c-4828-4410-afea-31c29407c9f6","date":"Apr 24, 2020","link":"https://rtl-adconnect.com/news/a-new-at-home-reality/","source":"rtl-adconnect.com","visible":1,"analysis":{"tags":"educational app","company":"Bookful","layoffs":null,"summary":"Verizon has selected Bookful, the leading augmented reality childrens reading app, to assist with at-home education during the COVID-19 pandemic. 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