SimpliiGood

Company Overview

Snapshot

Founded in March 2014 by Lior Shalev and Baruch Dach, SimpliiGood operates with 11–50 employees. The company has raised $4 million across three funding rounds. In April 2025, SimpliiGood secured a grant from the Israel Innovation Authority, supporting its ongoing innovation in microalgae-based food products.

Business overview

SimpliiGood is a global brand focused on cultivating and harvesting edible spirulina, a highly nutritious food source. The company aims to be a leading provider of sustainable, clean-label, and protein-based micro-algae products. SimpliiGood specializes in developing fish and meat analogs exclusively from spirulina, utilizing proprietary technology for native colorization and texturing. This enables the production of neutral-tasting and scent-free products with a wide range of colors and textures, serving the growing plant-based food market within the Agriculture & Food Technologies sector.

Strategic signal

In July 2023, SimpliiGood introduced nutritionally dense plant-based chicken nuggets made primarily from spirulina microalgae. This product launch signifies the company's expansion into the competitive meatless meat market, leveraging its proprietary spirulina cultivation and processing technology. The move demonstrates SimpliiGood's commitment to providing sustainable and healthy alternatives to traditional animal proteins, indicating a strategic focus on product diversification and market penetration within the plant-based food industry.

Company Intelligence Q&A

What strategic partnership did SimpliiGood announce in April 2022?

In April 2022, SimpliiGood partnered with IFF-DuPont to develop a plant-based smoked salmon analog made entirely from spirulina, with the product expected to launch by the end of 2023. SimpliiGood provides the raw material, texture, and color qualities, while IFF-DuPont contributes flavor and aroma attributes.

What new product did SimpliiGood introduce in July 2023?

In July 2023, SimpliiGood introduced a plant-based chicken cutlet analog made primarily of spirulina microalgae, targeting the growing meatless meat market. The product contains 80% spirulina and offers a nutritious and environmentally friendly alternative to chicken.

What was a key non-equity funding event for SimpliiGood?

In April 2025, SimpliiGood secured a grant from the Israel Innovation Authority, supporting its ongoing development in microalgae-based food products.

What was a notable M&A event involving SimpliiGood?

In February 2022, SimpliiGood, operating as AlgaeCore Ltd., merged with AlgaeMor.