Company Overview
Snapshot
Founded in November 2012, 42 GameChanger operates with 1–10 employees. The company focuses on developing an event-based lead-generation platform. A key development for the company was the introduction of real-time capture and qualification of trade show leads in January 2019.
Business overview
42 GameChanger provides an event-based lead-generation platform designed to help trade show exhibitors attract visitors, engage them, and convert them into leads. The platform integrates fully branded registration forms, gamification elements with rewarding games, and marketing automation solutions to manage trade show marketing strategies from initial welcome notifications to multi-step engagement funnels. It also features SMS alerts to inform booth staff about key decision-makers and offers trade show analytics for tracking success. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the Media & Entertainment industry, particularly events and trade shows.
Strategic signal
In January 2019, 42 GameChanger introduced a system for real-time capture and qualification of trade show leads. This development is significant as it addresses a critical pain point for exhibitors, enabling immediate engagement and efficient lead management. For investors, this signals the company's commitment to enhancing its core offering with practical, time-sensitive solutions that can directly impact sales and marketing effectiveness for its clients.
Log in to access full profile ›Company Intelligence Q&A
- What is 42 GameChanger's primary business?
- 42 GameChanger develops an event-based lead-generation platform that helps trade show exhibitors attract visitors, engage them, and convert them into leads through gamification and marketing automation.
- When was 42 GameChanger founded?
- 42 GameChanger was founded in November 2012.
- What is a key feature of the 42 GameChanger platform?
- The platform includes a feature that blends event lead capturing and trade-show visitor lead scoring with various interactive games to enhance engagement.
- What significant product enhancement did 42 GameChanger introduce?
- In January 2019, 42 GameChanger introduced real-time capture and qualification capabilities for trade show leads, streamlining the lead management process for exhibitors.
- What type of customers does 42 GameChanger target?
- 42 GameChanger primarily targets businesses participating in trade shows and events within the Media & Entertainment industry, providing them with B2B marketing and lead generation solutions.