Company Overview
Snapshot
Founded in November 2012, 42 GameChanger operates with 1–10 employees. The company focuses on developing an event-based lead-generation platform. A key development for the company was the introduction of real-time capture and qualification of trade show leads in January 2019.
Business overview
42 GameChanger provides an event-based lead-generation platform designed to help trade show exhibitors attract visitors, engage them, and convert them into leads. The platform integrates fully branded registration forms, gamification elements with rewarding games, and marketing automation solutions to manage trade show marketing strategies from initial welcome notifications to multi-step engagement funnels. It also features SMS alerts to inform booth staff about key decision-makers and offers trade show analytics for tracking success. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the Media & Entertainment industry, particularly events and trade shows.
Strategic signal
In January 2019, 42 GameChanger introduced a system for real-time capture and qualification of trade show leads. This development is significant as it addresses a critical pain point for exhibitors, enabling immediate engagement and efficient lead management. For investors, this signals the company's commitment to enhancing its core offering with practical, time-sensitive solutions that can directly impact sales and marketing effectiveness for its clients.
Log in to access full profile ›Company Intelligence Q&A
- What is 42 GameChanger's primary offering?
- 42 GameChanger offers an event-based lead-generation platform designed to help trade show exhibitors attract visitors, engage them with interactive games, and convert them into qualified leads.
- When was 42 GameChanger founded?
- 42 GameChanger was founded in November 2012.
- What significant product enhancement did 42 GameChanger introduce in early 2019?
- In January 2019, 42 GameChanger introduced real-time capture and qualification features for trade show leads, enhancing the efficiency of lead management for exhibitors.
- What are some key features of the 42 GameChanger platform?
- The platform includes fully branded registration forms, gamified lead engagement, marketing automation for multi-step engagement funnels, SMS alerts for booth staff to identify key decision-makers, and real-time trade show analytics.
- Which markets does 42 GameChanger primarily serve?
- 42 GameChanger primarily serves businesses participating in trade shows and events, focusing on lead generation and marketing automation within the advertising and marketing sectors.