Minute Media

Company Overview

Snapshot

Founded in March 2011 by Asaf Peled and Gili Beiman, Minute Media operates with 201–500 employees. The company has raised $257.7 million across 11 funding rounds from 21 investors. In February 2024, Minute Media secured funding from HSBC Innovation Banking and BlackRock, valuing the company at over $1 billion.

Business overview

Minute Media is a global technology and content company specializing in sports and culture. Its proprietary tech platform facilitates the creation, distribution, and monetization of digital short-form content experiences. The company owns prominent sports content brands such as The Players' Tribune, FanSided, 90min, and STN Video, while also providing content creation tools for leagues, athletes, and professional creators. Minute Media serves a broad market, reaching 200 million monthly users and powering over 1,500 content creators and 250 distribution partners across 14 global markets in 10 languages, operating within the Media & Entertainment Technologies sector.

Strategic signal

In May 2026, Minute Media announced a restructuring initiative aimed at enhancing efficiency and fostering long-term growth. This strategic move responds to evolving media market dynamics and the increasing disruption caused by AI, alongside the termination of its VideoVerse integration. This signals the company's proactive approach to adapting its operational model and strategic focus to navigate industry shifts and capitalize on future opportunities.

Company Intelligence Q&A

What was a significant acquisition made by Minute Media in early 2024?

In January 2024, Minute Media acquired STN Video, a North American sports content distributor. This acquisition was estimated to be worth around $150 million and was funded by a $100 million investment from HSBC Innovation Banking and BlackRock, valuing Minute Media at over $1 billion.

What was the strategic importance of Minute Media's licensing deal for Sports Illustrated?

In March 2024, Minute Media secured a 10-year licensing deal for the digital and print rights to publish Sports Illustrated from Authentic Brands Group. This deal included Authentic Brands Group acquiring an equity stake in Minute Media, significantly expanding.

What was the purpose of Minute Media's restructuring in May 2026?

In May 2026, Minute Media underwent a restructuring to push for greater efficiency and long-term growth. This initiative was a response to changes in the media market and the rising impact of AI-driven disruption, and also involved the termination of its VideoVerse integration.

What was Minute Media's strategy for expanding its presence in the US soccer market?

In September 2023, Minute Media partnered with Germany's Bundesliga to boost its presence in North America. This collaboration involved providing behind-the-scenes content on its 90min global soccer network and in-depth features with Bundesliga athletes on The Players’ Tribune platform.

What was a key initiative by Minute Media to promote women in sports?

In August 2023, Minute Media launched an out-of-home (OOH) campaign titled 'Here to Stay' to coincide with the Women's World Cup. The campaign, featuring approximately 2,500 ads in New York and London, aimed to promote visibility and equitable coverage for women in sports.