Added

Company Overview

Snapshot

Founded in September 2020 by Lior Siva, Tal Melenboim, and Moshe Cohen, Added operates with 1–10 employees. The company has completed one funding round to date. Added develops an ad monetization platform for CTV publishers and broadcasters.

Business overview

Added provides an ad monetization platform for Connected TV (CTV) publishers and broadcasters. The company's core technology utilizes an intelligent algorithmic approach for dynamic inventory pricing, targeting mid-market CTV publishers that typically transact in open exchanges and multi-publisher deal environments. Added offers a unified CTV ecosystem, enabling publishers and advertisers to access and manage ad marketplaces within the Business Software sector, specifically focusing on Advertising Platforms and Sales & Marketing Solutions.

Company Intelligence Q&A

What is Added's primary focus?

Added focuses on providing an ad monetization platform tailored for Connected TV (CTV) publishers and broadcasters, utilizing an intelligent algorithmic approach for dynamic inventory pricing.

When was Added founded?

Added was founded in September 2020.

Who are the co-founders of Added?

The co-founders of Added include Lior Siva, Tal Melenboim, and Moshe Cohen.

What markets does Added serve?

Added serves geomarkets in Europe and North America, targeting CTV publishers and advertisers.

What products does Added offer?

Added offers products such as SSP (Supply-Side Platform), Ad server, DSP (Demand-Side Platform), and an ad monetization platform.