Alice

Company Overview

Snapshot

Founded in January 2018 by Noam Schwartz, Alon Porat, Iftach Orr, and Eyal Dykan, Alice operates with 201–500 employees. The company has raised $100 million across 3 funding rounds from 9 investors. In September 2023, Alice acquired Spectrum Labs, a company specializing in AI tools for tracking online toxicity, which was last valued at $137 million.

Business overview

Alice, also known as ActiveFence, provides a comprehensive trust and safety solution designed to make the internet a safer place by eliminating harmful content. The company's core technology leverages AI and machine learning to proactively detect and address various online threats, including malicious content and behavior. Alice serves a diverse range of markets and industries, including enterprises, media and entertainment, and content production, offering software and services that support trust and safety teams in orchestrating complex operations and gaining visibility into unwanted on-platform activity.

Strategic signal

In March 2025, Alice announced a streamlining process that included laying off 22 employees. This operational adjustment indicates a strategic recalibration within the company, potentially aimed at optimizing resources and focusing on core efficiencies amidst evolving market conditions for online safety and AI application protection.

Company Intelligence Q&A

What was a significant acquisition made by Alice in 2023?

In September 2023, Alice acquired Spectrum Labs, a company focused on developing AI tools to track online toxicity. This acquisition was primarily a cash deal and increased Alice's valuation beyond $500 million.

What strategic partnership did Alice form in February 2023?

In February 2023, Alice launched the industry-first Trust & Safety Academy in partnership with NYU's Institute for Impact and Intrapreneurship. This initiative aims to address knowledge gaps in the trust and safety sector by offering an academic course on combating threat actors and abuse.

What executive appointments did Alice make in August 2022?

In August 2022, Alice appointed Nurit Cohen Inger as VP of Product AI & Data and Shahar Tarshish as EVP of R&D. These appointments were made to contribute to the company's growth in AI-powered technology for online harm protection.

What recognition did Alice receive in June 2022?

In June 2022, Alice won the "Best AI-based Solution for Cybersecurity" at the 2022 Artificial Intelligence Breakthrough Awards. This award recognized the company's innovative use of AI technology to proactively detect and prevent online threats.

What was a key partnership announced by Alice in January 2022?

In January 2022, Alice announced a partnership with INHOPE, a global network of hotlines dedicated to combating online Child Sexual Abuse Material (CSAM). This collaboration aims to promote wellness and resilience among digital first responders.