Company Overview
Snapshot
Founded in September 2014 by Moshe Hofstedter and Akiva Stern, Amarlane Foods operates with 1-10 employees. The company has developed Betterine, a plant-based butter alternative, which launched in January 2020.
Business overview
Amarlane Foods is an Agriculture & Food Technologies company focused on developing natural food solutions. The company's core product is Betterine, a butter and margarine substitute made from four natural ingredients, including pure coconut oil, water, organic soy lecithin, and arrowroot powder. Amarlane Foods serves the food retail and consumption markets, providing healthier, plant-based options for consumers and ingredients for processed foods.
Strategic signal
In January 2020, Amarlane Foods launched Betterine, a plant-based butter alternative. This product launch signals the company's entry into the growing market for plant-based foods, offering a dairy-free, chemical-free, and additive-free option for baking and cooking. This development positions Amarlane Foods to capitalize on increasing consumer demand for natural and healthier food alternatives.
Log in to access full profile ›Company Intelligence Q&A
- What is Amarlane Foods' primary product?
- Amarlane Foods' primary product is Betterine, a plant-based alternative to butter and margarine made from natural ingredients like coconut oil, water, organic soy lecithin, and arrowroot powder.
- When did Amarlane Foods launch Betterine?
- Amarlane Foods launched its Betterine butter alternative in January 2020, as reported by Nosh.com and FoodNavigator-USA.com, introducing a plant-based solution for baking and cooking.
- What problem does Betterine address in the food industry?
- Betterine addresses the issue of emulsified fat in baked goods and other products, utilizing a patent-pending emulsification process with arrowroot fiber to prevent separation at high temperatures, unlike other alternatives.
- What are the key characteristics of Betterine?
- Betterine is a plant-based, dairy-free, chemical-free, and additive-free butter alternative. It is made with pure coconut oil and offers a neutral taste, providing the mouthfeel of butter in recipes without partial hydrogenation or alternative process technologies.
- Which markets does Amarlane Foods target with its products?
- Amarlane Foods targets the food retail and consumption markets, including home consumers and the processed foods industry, with its natural food ingredients.