amp Fitness

Company Overview

Snapshot

Founded in October 2020 by Shalom Meckenzie, amp Fitness operates with 51–200 employees. The company garnered attention in January 2025 for its AI-powered at-home strength training device.

Business overview

amp Fitness develops an AI-powered exercise device designed for indoor use, enabling users to perform strength training for every muscle group through hundreds of possible rotations. The device features adjustable resistance modes and intensity, serving the fitness and sports segments within the broader media and entertainment technologies sector, targeting consumers with its AI-driven solution.

Strategic signal

In January 2025, amp Fitness received significant media coverage from Rolling Stone, highlighting its AI-powered device as a viable alternative to gym-based strength training. This signals strong market validation for its at-home fitness solution and indicates growing consumer interest in AI-integrated exercise technology, positioning the company for potential growth in the connected fitness market.

Company Intelligence Q&A

What is the core product offered by amp Fitness?

amp Fitness offers an AI-powered exercise device for indoor use, designed to provide strength training for every muscle group through various rotations and adjustable resistance modes.

When was amp Fitness founded and by whom?

amp Fitness was founded in October 2020 by Shalom Meckenzie.

What is the employee count for amp Fitness?

amp Fitness currently has 51–200 employees.

What was a significant recent development for amp Fitness?

In January 2025, amp Fitness's AI-powered device was featured in Rolling Stone, which highlighted its potential to replace traditional gym workouts for at-home strength training.

What markets does amp Fitness target?

amp Fitness targets consumers in the recreational and lifestyle segments, specifically within fitness and sports, leveraging artificial intelligence technology.