Animo

Company Overview

Snapshot

Founded in September 2022 by Ofir Ben Yehonatan and Noam Gechtman, Animo operates with 1–10 employees. The company has raised $1.5M across one funding round. In March 2023, Animo secured seed funding.

Business overview

Animo provides an MMM and AI-powered platform that leverages big data infrastructure to analyze and optimize offline media advertising, including TV, radio, and billboards, and their impact on online campaigns and digital assets in real time. The company's core technology enables users to compare current and past campaigns, measure the effectiveness of individual media channels, and predict optimal media mixes for future campaigns. Animo serves the advertising and marketing industries, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

Animo's media coverage in May and November 2024, and March and April 2025, highlights the company's innovative approach to measuring the effectiveness of offline advertising campaigns. This sustained media attention indicates growing market recognition for Animo's AI-powered platform, which provides crucial data and insights for optimizing traditional media spend. For investors, this signals increasing industry validation and potential for broader adoption of Animo's solution in a market segment traditionally challenged by attribution and ROI measurement.

Company Intelligence Q&A

What is Animo's core technology?

Animo utilizes an MMM (Marketing Mix Modeling) and AI-powered platform built on big data infrastructure to analyze and optimize offline media advertising, including TV, radio, and billboards, and their real-time effects on online campaigns.

When was Animo founded?

Animo was founded in September 2022 by Ofir Ben Yehonatan and Noam Gechtman.

What is Animo's primary focus in the market?

Animo focuses on providing tools to measure the effectiveness of each media channel, from single ads to cost per call resolution, and offers recommendations for the most cost-effective media mix for ongoing and future campaigns.

How much funding has Animo raised?

Animo has raised a total of $1.5M across one funding round. The company secured this seed funding in March 2023.

What was a recent significant media mention for Animo?

In May 2024, Globes.co.il featured Animo, highlighting the startup's ability to measure sales generated by billboards and advertisements, showcasing its impact on offline advertising effectiveness.