Company Overview
Snapshot
Founded in January 2017 by Uri Yaffe, Senia Waldberg, Ron Edelman, and Masha Waldberg, Annabella Tech operates with 11–50 employees. The company has raised $16.28 million across 7 funding rounds from 6 investors. In January 2024, Annabella secured seed funding led by Yasmin Lukatz to accelerate growth and expand into the US market.
Business overview
Annabella Tech develops an innovative smart breast pump designed to mimic a baby's natural suckling motion, aiming for increased milk expression and user comfort. The company's product is connected to a proprietary app for data and insights. Annabella serves the health tech and life sciences sector, specifically targeting consumers in the digital healthcare and digital therapeutics markets, with a focus on women and babies.
Strategic signal
Annabella's successful market penetration in Israel, capturing 5%-10% of the market monthly since its February 2023 launch, demonstrates strong product-market fit and operational efficiency. This rapid adoption, coupled with seed funding in January 2024 to support US market expansion, signals significant growth potential and investor confidence in the company's ability to scale its innovative breast pump technology globally.
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- What was a key funding event for Annabella Tech in January 2024?
- In January 2024, Annabella Tech secured seed funding led by. This funding is intended to accelerate the company's growth and facilitate its expansion into the US market.
- When did Annabella Tech launch its product in Israel?
- Annabella Tech launched its breast pump in Israel in February 2023, and it has since captured between 5% and 10% of the market each month.
- What is Annabella Tech's primary product offering?
- Annabella Tech has developed a smart breast pump that mimics a baby's natural suckling motion, designed to pump more milk than leading brands while providing a more comfortable experience. The pump also connects to a companion app for statistics and information.
- What regulatory approvals does Annabella Tech hold?
- Annabella Tech has obtained FDA approval for its product and holds its first patent in the US and China.
- What was a notable early investment in Annabella Tech?
- In July 2020, Annabella Tech received an investment from Yasmin Lukatz and Oren Dobronsky, which contributed to the development of their efficient breast pump.