Company Overview
Snapshot
Founded in July 2017 by Ben Fenster, Anzu.io operates with 51–200 employees. The company has raised a total of $65 million across 5 funding rounds from 19 investors. In June 2023, Anzu.io completed a Series B funding round, with Emmis Corporation participating as a lead investor.
Business overview
Anzu.io provides an advanced intrinsic in-game advertising solution for mobile, PC, and console platforms. Its core technology enables programmatic ad delivery that is non-disruptive and highly engaging for players. The company serves the advertising and gaming industries, operating within the Business Software sector, specifically focusing on Advertising Platforms and leveraging Virtual Reality technology to reach gamers and consumer goods markets.
Strategic signal
In June 2023, Anzu.io completed a Series B funding round, which signals continued investor confidence in the in-game advertising market and Anzu.io's position within it. This capital infusion suggests the company is well-positioned to further develop its patented 3D ad tracking engine and expand its partnerships, reinforcing its commitment to making in-game advertising more effective and less intrusive.
Log in to access full profile ›Company Intelligence Q&A
- When did Anzu.io complete its latest funding round?
- Anzu.io completed a Series B funding round in June 2023, with Emmis Corporation leading the investment.
- Which investors participated in Anzu.io's March 2022 funding round?
- In March 2022, NBCUniversal led a funding round for Anzu.io, with participation from BITKRAFT Esports Ventures.
- What was a key partnership for Anzu.io in August 2020?
- In August 2020, Anzu.io partnered with Ubisoft to integrate blended in-game ads into the game Trackmania.
- What significant security milestone did Anzu.io achieve in May 2020?
- In May 2020, Anzu.io became the first in-game advertising platform to receive the highest level security audit.
- What was a notable partnership for Anzu.io in February 2023?
- In February 2023, Anzu.io announced a partnership with Livewire for Germany, as part of its global expansion strategy.