Company Overview
Snapshot
Founded in July 2013 by Roy Weiss, appalgo operates with 11–50 employees. The company focuses on video advertising solutions, as evidenced by its recent collaboration with BetMGM to optimize user acquisition campaigns.
Business overview
appalgo is a global, audience-driven video ad exchange that provides a brand-safe environment for clients across various devices. The company's platform connects advertisers, app developers, and publishers with mobile display inventory. It offers centralized global media buying through direct-managed publishers, app developers, and a cross-platform advertising network integrated with leading RTB exchanges, ad networks, and Google AdWords. appalgo operates within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, serving markets in Commerce & Retail and Enterprise & Professional Services, including Marketing & Sales and Software Development.
Log in to access full profile ›Company Intelligence Q&A
- What is appalgo's core business?
- appalgo operates as a global, audience-driven video ad exchange, providing a platform that connects advertisers, app developers, and publishers with mobile display inventory.
- Which industries does appalgo serve?
- appalgo serves various industries including Gaming/Sports Betting, Financial Services, and Home Security & Automation, providing solutions for customer acquisition and marketing.
- How does appalgo contribute to financial services?
- appalgo partnered with SBK to integrate its AI/ML-driven ASA Score, enabling more inclusive and accurate credit assessments for unbanked and underbanked populations using alternative data.
- What digital marketing services does appalgo offer?
- appalgo offers digital marketing agency services, including Google Ads, SEO, and content marketing, which have helped companies like Mojo increase qualified leads and improve return on ad spend.