Company Overview
Snapshot
Founded in August 2011 by Yair Goldfinger and Amichay Oren, AppCard operates with 51–200 employees. The company has raised a total of $26.5M across 2 funding rounds from 7 investors. In July 2019, AppCard partnered with C&S Wholesale Grocers Inc. to provide a next-generation customer loyalty and digital coupon solution.
Business overview
AppCard offers a cloud-based platform that integrates a multi-tier loyalty program with actionable data analysis and business intelligence insights, enabling personalized offers and rewards. The platform provides retailers with a unified dashboard to view transaction data, product mix, and employee performance. It assists businesses in managing campaigns and tracking item-level purchase history, demographics, and visited locations for shoppers. AppCard facilitates customer communication via mobile apps, live digital receipts, push notifications, texts, and email campaigns, serving the retail and e-commerce sectors with a focus on customer retention and engagement.
Strategic signal
In July 2019, AppCard formed a strategic partnership with C&S Wholesale Grocers Inc. to deploy a personalized marketing and shopper analytics platform for independent grocers. This collaboration is significant as it positions AppCard to expand its reach nationwide after initial launches in Pennsylvania and South Carolina, indicating strong market validation and a growth-positive trajectory for its customer loyalty and digital coupon solutions.
Log in to access full profile ›Company Intelligence Q&A
- What was the most recent strategic partnership for AppCard?
- In July 2019, AppCard partnered with C&S Wholesale Grocers Inc. to provide a next-generation customer loyalty and digital coupon solution for independent grocers. This platform was planned for launch in Pennsylvania and South Carolina before expanding nationwide.
- Which company did AppCard acquire to strengthen its position in the grocery market?
- In August 2017, AppCard acquired ProLogic Retail Services, a leading provider of loyalty marketing solutions for independent grocers. This acquisition aimed to position AppCard as a dominant loyalty and digital offers provider in the grocery market.
- When did AppCard raise its Series B funding round and who were the lead investors?
- In February 2016, AppCard raised a Series B round. The investment was led by Alexander Rittweger and PLDT capital.
- Who were some of the notable investors in AppCard's initial funding round?
- In January 2013, AppCard secured funding from investors including Founder Collective.
- What is AppCard's primary business model?
- AppCard operates on a B2B2C business model, providing its platform to businesses who then use it to engage with their end customers.