Appcharge
Direct-to-Player Platform for Gaming Studios
Company Overview
Snapshot
Founded in April 2022 by Maor Sason and Roei Barassi, Appcharge operates with 51–200 employees. The company has raised $92 million across three funding rounds from nine investors. In August 2025, Appcharge secured a Series B funding round with IVP as a lead investor.
Business overview
Appcharge develops a direct-to-consumer platform for mobile game publishers, enabling them to scale paying user growth. The company provides capabilities for building customizable web stores using proprietary brand assets and optimizes player retention through a library of personalized gamified offers, monetization tools, and AI-driven features. Appcharge also functions as a Merchant of Record, ensuring financial compliance worldwide and supporting over 500 payment methods and 80 currencies. It serves the mobile gaming industry within the Media & Entertainment Technologies sector.
Strategic signal
In August 2025, Appcharge raised a significant Series B round, signaling strong investor confidence in its direct-to-consumer platform for mobile gaming. This funding, led by IVP, suggests a strategic validation of Appcharge's model for enhancing monetization and player retention, positioning the company for accelerated growth and market expansion in the competitive mobile gaming landscape.
Log in to access full profile ›Company Intelligence Q&A
- What was Appcharge's most recent funding round?
- In August 2025, Appcharge completed a Series B funding round, with IVP as the lead investor.
- How much capital has Appcharge raised to date?
- Appcharge has raised a total of $92 million across three funding rounds.
- When was Appcharge founded and by whom?
- Appcharge was founded in April 2022 by Maor Sason and Roei Barassi.
- What is Appcharge's primary business model?
- Appcharge operates on both B2B and B2B2C business models, providing its platform to mobile game publishers.
- What is the core offering of Appcharge?
- Appcharge provides a direct-to-consumer platform that enables mobile game publishers to create customizable web stores, optimize player retention with gamified offers, and achieve global financial compliance.