Appcharge
Direct-to-Player Platform for Gaming Studios
Company Overview
Snapshot
Founded in April 2022 by Maor Sason and Roei Barassi, Appcharge operates with 51–200 employees. The company has raised $92 million across three funding rounds from nine investors. In August 2025, Appcharge secured a Series B round, led by IVP.
Business overview
Appcharge develops a direct-to-consumer platform for mobile game publishers, designed to scale paying user growth. Its core technology enables publishers to build customizable web stores using their own brand assets and optimize player retention through a library of personalized gamified offers, monetization, and AI-driven features. The platform also supports publishers in achieving worldwide financial compliance by acting as their Merchant of Record, offering support for over 500 payment methods and 80 currencies. Appcharge primarily serves the mobile gaming industry within the broader Media & Entertainment Technologies sector, operating across Europe, Australia, Asia, and the Americas.
Strategic signal
In August 2025, Appcharge raised a significant Series B round, demonstrating strong investor confidence in its direct-to-consumer platform for mobile gaming. This capital infusion, led by IVP, signals the company's accelerated growth trajectory and its potential to further disrupt the mobile gaming monetization landscape by empowering publishers with enhanced D2C capabilities and global financial compliance.
Log in to access full profile ›Company Intelligence Q&A
- What was Appcharge's most recent funding round?
- In August 2025, Appcharge completed a Series B funding round, with IVP as the lead investor.
- How much capital has Appcharge raised to date?
- Appcharge has raised a total of $92 million across three funding rounds.
- When was Appcharge founded and by whom?
- Appcharge was founded in April 2022 by Maor Sason and Roei Barassi.
- What is Appcharge's primary business model?
- Appcharge operates on both B2B and B2B2C business models, providing its platform to mobile game publishers.
- What is the core offering of Appcharge?
- Appcharge provides a direct-to-consumer platform that enables mobile game publishers to create customizable web stores, optimize player retention with gamified offers, and achieve global financial compliance.