Company Overview
Snapshot
Founded in March 2013 by Omer Mller and Roy Peleg, FirstImpression operates with 1–10 employees. The company secured its first disclosed funding round in August 2014 from UpWest.
Business overview
FirstImpression offers a comprehensive platform designed for the creation, management, and monetization of various ad products, including display, video, and native formats across all devices. The company's core technology enables users to integrate highly customized ad products without requiring coding or technical expertise. Serving the business software sector, FirstImpression provides solutions for publishers and website owners, allowing them to supplement existing ad placements with new inventory, filled either by FirstImpression's connected advertisers or through campaigns from the users' own advertising partners.
Log in to access full profile ›Company Intelligence Q&A
- What is FirstImpression's primary offering?
- FirstImpression provides a platform for creating, managing, and monetizing diverse ad products, including display, video, and native ads, across all devices without requiring coding.
- When was FirstImpression founded and by whom?
- FirstImpression was founded in March 2013 by Omer Mller and Roy Peleg.
- What markets does FirstImpression serve?
- FirstImpression serves a global market, providing its ad product creation and monetization solutions to publishers and website owners.
- What problem does FirstImpression aim to solve for its users?
- FirstImpression aims to provide an easy and flexible solution for users to create and monetize various ad products, enabling them to supplement existing ad placements with customized options without technical work.