Company Overview
Snapshot
Founded in May 2012 by Elad Natanson and Eran Kariti, Appnext operates with 51–200 employees. The company was acquired by Affle in June 2020.
Business overview
Appnext provides a mobile discovery platform that serves as a monetization and distribution solution for promoting applications. The company has developed a marketplace connecting publishers and advertisers, enhancing their monetization and app distribution efforts. Utilizing its Appnext Timeline technology, the platform offers a discovery experience that guides users to relevant actions or applications based on their context, operating within both mobile and physical environments. Appnext primarily serves the Business Software sector, focusing on advertising platforms, and targets enterprise and professional services, particularly in marketing, sales, advertising, and media and entertainment industries.
Strategic signal
In November 2021, Appnext was recognized as the leading Non-Self Reporting (SRN) platform worldwide in the AppsFlyer Performance Index. This achievement signals the company's continued strong performance and leadership in the mobile app discovery and monetization space, even after its acquisition, indicating sustained innovation and market relevance to investors.
Log in to access full profile ›Company Intelligence Q&A
- When was Appnext acquired?
- Appnext was acquired by Affle in June 2020.
- What was a key recognition for Appnext in 2021?
- In November 2021, Appnext was recognized as the leading Non-Self Reporting (SRN) platform worldwide in the AppsFlyer Performance Index.
- What was a significant acquisition made by Appnext?
- In May 2014, Appnext acquired AppHome for $2.5 million.
- What was Appnext's ranking in India in 2019?
- In October 2019, Appnext's recommendation platform was ranked 3rd in India, following Facebook and Google, in the AppsFlyer Performance Index.
- What was a key product launch by Appnext in 2017?
- In June 2017, Appnext launched AppNext Actions, a feature designed to bring Facebook Messenger-like suggestions to every app.