Company Overview
Snapshot
Founded in May 2012 by Elad Natanson and Eran Kariti, Appnext operates with 51–200 employees. The company was acquired by Affle in June 2020, marking a significant milestone in its journey.
Business overview
Appnext provides a mobile discovery platform that serves as a monetization and distribution solution for promoting applications. The company has developed a marketplace that directly and transparently connects publishers and advertisers, enhancing their monetization and app distribution efforts. Utilizing its proprietary Appnext Timeline technology, the platform enables publishers to deliver a discovery experience that guides users to relevant apps and actions based on their context, across both mobile and physical environments. Appnext operates within the Business Software sector, specifically focusing on Advertising Platforms, and leverages Artificial Intelligence to serve enterprise and professional services, particularly in advertising and publishing.
Strategic signal
In November 2021, Appnext was recognized as the leading Non-Self Reporting (SRN) platform worldwide in the AppsFlyer Performance Index. This recognition validates Appnext's continued strength and leadership in the mobile app discovery and monetization space, signaling its robust technology and market penetration to investors and innovation teams.
Log in to access full profile ›Company Intelligence Q&A
- When was Appnext acquired?
- Appnext was acquired by Affle in June 2020.
- What was a key recognition for Appnext in 2021?
- In November 2021, Appnext was recognized as the leading Non-Self Reporting (SRN) platform worldwide in the AppsFlyer Performance Index.
- What was a significant acquisition made by Appnext?
- In May 2014, Appnext acquired AppHome for $2.5 million.
- What was Appnext's ranking in India in 2019?
- In October 2019, Appnext's recommendation platform was ranked 3rd in India, following Facebook and Google, in the AppsFlyer Performance Index.
- What was a key product launch by Appnext in 2017?
- In June 2017, Appnext launched AppNext Actions, a feature designed to bring Facebook Messenger-like suggestions to every app.