AppsFlyer News
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Israeli fund Fortissimo and U.S. giant Apollo among bidders in Goldman Sachs–led tender for analytics company.
AppsFlyer, an Israeli analytics company, is in the process of being acquired, with Fortissimo Capital and Apollo Global Management among the bidders. The sale, led by Goldman Sachs, marks a strategic shift for AppsFlyer, which had been preparing for an IPO. The company is valued between $2.7–3 billion, higher than its last valuation of $2 billion in 2020. Fortissimo Capital, currently investing from its sixth fund, may need partners to acquire AppsFlyer. The company recently laid off 100 employees, signaling potential preparations for a sale or IPO. AppsFlyer develops tools for analyzing marketing campaigns and has expanded its product portfolio through acquisitions, tripling its revenue to $400 million.
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The Israeli company, with 1,300 employees and $400 million in revenues, is closing on a potential purchase by a private equity firm.
Israeli unicorn AppsFlyer is in advanced negotiations to be acquired by a private equity firm for an estimated $3.5–4.5 billion. The company, which has not raised capital since 2020, has seen its revenues triple and maintained profitability. AppsFlyer has been investing in AI tools and models, and its technology helps app owners identify profitable user acquisition channels. The company has also made several acquisitions to expand its product portfolio. Notable investors include General Atlantic and the Salesforce investment fund. AppsFlyer had been considering an IPO to raise $300 million, but the acquisition talks suggest a strategic shift.
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AppsFlyer lays off 7% with IPO on the horizon
Israeli adtech company AppsFlyer is laying off 100 employees, representing 7% of its workforce, as part of a strategy to remain flexible and innovative. Despite being profitable and generating significant revenue, AppsFlyer is preparing for a potential IPO, aiming to raise $300 million. The company has not raised capital since 2020 and has been focusing on privacy-enhancing technologies. AppsFlyer serves major clients like eBay, Visa, and Nike, and is positioned as a leader in privacy-first measurement. The layoffs are seen as a move to streamline operations and ensure long-term growth and innovation.
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CEO Oren Kaniel says company will focus on AI and scalability as part of long-term growth plans.
AppsFlyer, a unicorn company specializing in marketing analytics, is laying off 100 employees, representing 7% of its workforce, as part of a strategic shift to focus on AI and scalability. The layoffs are seen as a preparation for a planned IPO in the coming year. Despite achieving record financial performance, the company aims to become leaner and more agile to maintain competitiveness. AppsFlyer has made several acquisitions to expand its product portfolio and was valued at $2 billion in its last significant fundraising round in 2020. The company is investing in AI tools and models to drive long-term growth.
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Gal Ekstein takes the reins as AppsFlyer hits $400M ARR and completes a full year of profitability.
AppsFlyer has promoted Gal Ekstein to Chief Business Officer as the company navigates a transformative period marked by significant milestones, including a potential IPO. Ekstein will lead the companys go-to-market strategies, building on his success in driving growth and customer relationships. AppsFlyer has reported crossing $400 million in annual recurring revenue and achieving profitability. The company is working with Goldman Sachs, JP Morgan, and Bank of America to explore an IPO, aiming to raise $300 million. Additionally, AppsFlyer has acquired oolo, an AI-powered platform, and announced other leadership changes, including appointing Hadas Almog as Chief People Officer and Lisa Zaythik as Chief Culture Officer.
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Israeli tech co AppsFlyer renews IPO plans
AppsFlyer, an Israeli technology company that provides measurement, analytics, engagement, and fraud protection for app marketers, is reportedly renewing its plans for an IPO. The company has chosen Goldman Sachs, JP Morgan Chase, and Bank of America to lead the offering. AppsFlyer aims to raise $300 million at the beginning of 2025, but the offering could take place earlier depending on market conditions. The companys customers include eBay, Visa, and Nike. AppsFlyer has not raised capital since 2020 and generates annual revenue of $300-350 million.
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AppsFlyer acquires oolo, developer of AI-powered user acquisition and monetization platform | CTech
AppsFlyer, an Israeli unicorn company that provides marketing measurement, attribution, and data analytics, has acquired oolo, an Israeli startup that developed an AI-powered user acquisition and monetization decision-making platform. The deal is an all-stock transaction worth several tens of millions of dollars. This acquisition is AppsFlyers second in two months, following its purchase of devtodev, a data analytics solution for game and app developers. The acquisition will strengthen AppsFlyers product portfolio and oolo will operate as oolo by AppsFlyer.
Acquisition
AppsFlyer acquires DevtoDev data analytics for games and app devs
Digital marketing firm AppsFlyer has acquired DevtoDev, a data analytics solution provider for game and app developers. This acquisition strengthens AppsFlyer’s offerings in marketing measurement, attribution, and data analytics, and marks a significant milestone in the development of the new AppsFlyer Privacy Cloud Marketplace. The merger of AppsFlyer and DevtoDev technologies consolidates the entire customer data set into a robust measurement and data analytics platform. The acquisition will enable gaming and app developers to leverage comprehensive, unified data analytics and actionable insights.
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AppsFlyer Named "Best Overall Mobile Marketing Company" in 2022 MarTech Breakthrough Awards
AppsFlyer appoints Yevgeny Peres as its Executive Vice President of Product Strategy CTech
AppsFlyer, a SaaS mobile marketing analytics attribution platform, has appointed Yevgeny Peres as its new Executive Vice President of Product Strategy. Peres joins the company during a period of corporate growth, with AppsFlyer maintaining an annual recurring revenue of $300 million. Prior to joining AppsFlyer, Peres held executive roles at ironSource and Supersonic. In his new role, he will focus on maximizing user value, experience, and privacy. AppsFlyer helps brands and businesses connect with their customers through its measurement, analytics, deep linking, and privacy-preserving technologies.
Management Changes
AppsFlyer teams with Intel on privacy cloud
AppsFlyer, an Israeli SaaS mobile marketing analytics company, is launching its privacy cloud in collaboration with Intel. The collaboration will allow organizations to share data and create business insights without worrying about data leakage. The first stage involves launching Data Clean Rooms for secure data sharing. The second stage will see AppsFlyer collaborating with Intel to leverage hardware-enhanced crypto acceleration in Intel’s 3rd Generation Intel Xeon Scalable platform to speed up computation for the Privacy Cloud’s high performance advanced homomorphic encryption applications. The Privacy Cloud is a trusted open platform for innovation that enhances end-users experience while preserving their privacy.
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Unicorn AppsFlyer recruiting 300 employees in Israel
AppsFlyer, an Israeli unicorn company that develops marketing measurement software, plans to recruit 300 new employees in Israel by the end of 2021. This will increase its workforce in the country to around 1,000 people and 1,400 globally. The company, which raised around $300 million to date and was valued at $2 billion in its most recent funding round last year, has annual recurring revenue in the hundreds of millions of dollars. AppsFlyer works with thousands of customers, including leading brands such as Macy’s, Tencent Holdings Ltd., NBCUniversal Media LLC, Stitch Fix, Wayfair Inc., US Bancorp, and Nike Inc.
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AppsFlyer, The Auschwitz-Birkenau State Museum and The Auschwitz-Birkenau Foundation Launch a Technological Program to Make The Museum Accessible to All Online
Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making
Retail mobile app platform, Poq, has announced a beta launch of its integration with mobile analytics and attribution provider, AppsFlyer. The integration is a result of a partnership between the two companies, aimed at enabling Poq mobile app clients to scale their app commerce marketing efforts and drive more effective customer acquisition and retention campaigns. The integration will provide greater insights into mobile app performance and growth, and offer features such as ad fraud protection, audience management and uninstall attribution measurement.
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Salesforce invests in Israel's AppsFlyer at $2 billion valuation
Salesforce Ventures has invested in Israeli startup AppsFlyer as part of a $210 million series D funding round led by General Atlantic. The exact amount of Salesforces investment was not disclosed, but it is believed to be over $15 million. AppsFlyer, which has a valuation of $2 billion, plans to recruit an additional 350 people next year, most of whom will be based in Israel. The company has doubled its annual recurring revenue over the last two years, surpassing the $200 million mark. AppsFlyer works with thousands of customers and partners with over 8,000 companies.
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Our Dream Is to Be the Next Salesforce or Facebook, Says Appsflyer CEO
AppsFlyer, an Israeli marketing analytics firm, has raised $210 million in a funding round, bringing the companys valuation to $1.6 billion. The round was led by General Atlantic and included participation from existing investors such as Goldman Sachs Private Capital Investing, Qumra Capital, Deutsche Telekom Capital Partners, Pitango Venture Capital, and Magma. The companys revenues have increased five-fold since its previous funding round. In 2019, AppsFlyer recruited 420 employees and plans to continue expanding its workforce. The companys CEO, Oren Kaniel, stated that AppsFlyer has several years before it will consider an initial public offering.
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Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation
Israel-based marketing analytics firm AppsFlyer has raised $210m in a series D funding round, taking its valuation to $1.6bn. The round was led by General Atlantic, with participation from Goldman Sachs Private Capital Investing, Qumra Capital, Deutsche Telekom Capital Partners, Magma Venture Partners and Pitango Venture Capital. AppsFlyers software tracks and analyses the performance of marketing campaigns on mobile apps. The company, which was second in Calcalist’s 2019 Top 50 Startups list, has increased its annual revenues five-fold since its last funding round in 2017.
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Marketing Company AppsFlyer in Talks for $200 Million Round
Facebook tops ranking for mobile app marketing, AppsFlyer finds
Facebook Ads was the top network for mobile apps in the second half of 2018, largely due to its performance in gaming, according to a performance index by AppsFlyer. Google Ads had higher growth in non-gaming apps compared to Facebook. Other top ad networks included AppLovin, Unity Ads, Apple Search Ads, Chartboost, AdColony, Vungle, ironSource and Liftoff. Mobile fraud remained persistent at 30% worldwide, affecting ad networks rankings and marketers budgets. The second half of 2018 saw a 12% drop in affiliate-driven app installs due to the growth of ad fraud.
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AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
AppsFlyer, a global leader in mobile attribution and marketing analytics, has released its latest Performance Index, providing marketers with a comprehensive report on the evolving mobile advertising industry. The report covers activity in the second half of 2018, drawing on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens. The study surveyed media sources in North America, Latin America, Asia, Europe, and for the first time, Africa and the Middle East. The report reveals that Facebook remains the No. 1 network for mobile apps, while Google excels at non-gaming. AppLovin is a powerhouse in gaming, while ironSource sees sustained momentum.
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Talking Mobile at MWC19 - AppsFlyer Mobile Marketing Magazine
AppsFlyers worldwide product marketing manager, Karen Cohen, discusses the companys advancements in people-based attribution on its platform. The conversation was part of the news coverage and interviews from MWC19 Barcelona.
Customers
AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020
The app advertising market is expected to grow 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a market research study by AppsFlyer. The report projects that marketing spending will grow at an average year-over-year rate of 34%. Growth will be sustained by increases in media costs and mobile usage, as well as the number of paid campaigns, apps available, and mobile users. In North America, spending on ads for installing apps is projected to double by 2020 and hit $12.9 billion.
Customers
Appsflyer: Mobile app fraud hit $800 million in Q1, up 30%
Mobile tracking and marketing firm AppsFlyer has reported that mobile app marketers were exposed to $700 million to $800 million in ad fraud in Q1 2018, a 30% increase compared to the quarterly average for 2017. The company found that shopping, gaming, finance, and travel apps are the most affected, with fraudulent app installs growing by 15%. In response, AppsFlyer has launched a new annual initiative, #FoolsNoMore, which includes a series of educational resources for marketers to increase fraud awareness.
Customers
Marketing Analytics Company AppsFlyer Is on a Hiring Spree
Marketing analytics firm AppsFlyer Ltd. is planning to hire 200 new employees in Israel and expand its office space. The company will soon occupy two additional floors at its Herzliya headquarters, allowing for a total of 370 new employees. A new office for 30 employees will also be opened in Haifa. The company, which tracks and analyses the performance of marketing campaigns on mobile, counts Waze, HBO, and Activision Publishing among its clients, and lists Apple, Facebook, and Twitter as partners.
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Bidalgo Partners with AppsFlyer on Attribution for Apple Search Ads
Bidalgo, an ad creative automation software provider, and AppsFlyer, a mobile attribution and marketing analytics provider, have launched a Full-Funnel Attribution solution for Apple Search Ads. The solution allows app marketers to run install campaigns on Apple Search Ads using Bidalgos ad automation platform and AppsFlyers consumer behavior measurement data. The partnership enables marketers to connect their Apple Search Ad campaigns to in-app revenue through a single platform. Product Madness, a mobile gaming studio, used Bidalgo and AppsFlyer to automate advertising on Apple Search Ads for two of its titles, resulting in a 40% higher return on ad spend.
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https://www.martechadvisor.com/news/mobile-app-dev-marketing/appsflyer-launches-new-agency-transparency-solution/
AppsFlyer launches mobile marketing app for advertisers on the go
Mobile marketing firm AppsFlyer has launched its own app for clients to stay connected to their campaigns. The AppsFlyer Mobile App allows marketers to access all their campaign information directly from their phone, including tracking revenues and other KPIs. The app also supports Chinese and Japanese languages, with plans to add more in the future. The launch of the app was announced in a blog post by AppsFlyers Head of Product Marketing Manager Jon Burg.
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Mobile ad analytics co AppsFlyer raises $56m
Israeli mobile ad analytics company AppsFlyer has raised $56m in a funding round led by Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth. The company, which enables app developers to analyse the effectiveness of their campaigns, will use the funds to expand its business in China, where it has partnerships with Tencent, Social Ads and Baidu. AppsFlyers customers include Samsung, HBO, Waze, Playtika, Alibaba, Baidu, Trivago, Macys and others. It is also an official analytics partner of Google, Facebook, Yahoo, Adobe and Twitter.
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AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution
Helsinki-based game developer FuturePlay Games has partnered with mobile analytics and measurement platform AppsFlyer to better attribute ad revenue to specific campaigns. AppsFlyers tool, which has just been launched out of beta, analyses in-app ad revenue against marketing activities to help app publishers understand users’ lifetime value. The tool is available through AdMob, AppLovin, AdColony, Chartboost, ironSource and Unity Ads. FuturePlay, which has more than 2 million monthly active users, has used the tool to reallocate its budget and focus on networks with better results.
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Want To Keep Your Employees Happy? Send Them To Work Overseas
Mobile app developers: Here's what uninstall rates can tell you about your product
The article discusses a range of topics including a limited-time deal on aloSIM, an eSIM that allows users to stay connected globally, an AI-powered service that blocks unwanted calls and texts, the best Apple and tech deals for Amazon Prime Day 2023, a $40 travel app called TravelHacker that can help save on flights, and new features in iOS 16. It also mentions a collaboration between Verizon and Cisco to test a virtualized network for deploying autonomous delivery vehicles and robotaxis, a new Verizon service that connects mobile numbers to Teams, and VMware Horizons new dual-screen Samsung DeX support.
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Daily Research News Online no. 22722 - Latin American Expansion for AppsFlyer
AppsFlyer, an Israeli mobile app measurement platform, has opened a new office in Buenos Aires, Argentina, as part of its expansion into Latin America. The companys platform measures the performance of marketing campaigns across more than 1,400 media partners, and tracks over 800 million installs and 150 billion user actions every month. Daniel Junowicz, who previously led the companys growth in China, has been appointed as the Managing Director for the region. The new office is AppsFlyers eleventh worldwide.
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AppsFlyer Launches Real-Time App Tracking - Adotas
Mobile Network Group buys Appsfire
Mobile ad technology developer Appsfire has been acquired by Frances Mobile Network Group (MNG) for $30 million. Appsfire, which was founded six years ago, has raised $4.1 million from the French investment fund Idinvest, Lerer Investment Fund and Golan Telecom owner Xavier Niel. The acquisition will give MNG a foothold in the US market where Appsfire has been working since its change of direction.
Acquisition
Mobile ad measurement co AppsFlyer raises $20m
Mobile advertising measurement platform, AppsFlyer, has raised $20 million in a Series B funding round led by Fidelity Growth Partners Europe, with participation from existing investors Magma Venture Partners and Pitango Venture Capital. The company plans to use the funds to develop new tools to help marketers measure the impact of their advertising, marketing and retargeting campaigns. Additionally, AppsFlyer plans to expand its international growth by opening new offices around the world. The companys software is currently used by over 4,000 advertisers to measure and analyze over $1 billion in annual mobile ad spend.
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