AppsFlyer

Mobile Attribution and Marketing Analytics

Business Software
Private
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Company Overview

Snapshot

Founded in April 2011 by Oren Kaniel and Reshef Mann, AppsFlyer operates with over 1,000 employees. The company has raised a total of $293.1M across 6 funding rounds from 13 investors. In December 2023, AppsFlyer acquired oolo, a developer of AI-powered user acquisition and monetization platforms.

Business overview

AppsFlyer provides a platform that processes billions of mobile actions daily to deliver data that helps app marketers and developers maximize their return on marketing investments. Its core technology offers people-based attribution, marketing analytics, deep linking, and enterprise-grade fraud solutions. The company serves a wide range of industries, including games, music, e-commerce, finance, retail, and healthcare, operating within the Business Software sector, specifically focusing on Advertising Platforms and Data Analysis & Decision Support.

Strategic signal

AppsFlyer is currently in advanced talks for a potential sale valued between $1-2 billion, as reported in June 2026. This development signals significant investor interest and potential for a major liquidity event, indicating a strong market validation of the company's mobile attribution and marketing analytics platform and its strategic position in the evolving digital advertising landscape.

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Company Intelligence Q&A

What is the latest news regarding AppsFlyer's potential acquisition?
In June 2026, AppsFlyer was reported to be in advanced talks for a sale valued between $1-2 billion, indicating significant market interest in the company.
What was the outcome of the proposed acquisition by Apollo and Fortissimo?
In March 2026, AppsFlyer's board halted a proposed $1.9 billion transaction with private equity firms Apollo and Fortissimo due to shifting software market valuations.
What strategic moves has AppsFlyer made in the past year?
In November 2025, AppsFlyer launched a new platform that marks its expansion beyond mobile attribution, introducing omnichannel measurement and AI-powered marketing tools.
What is AppsFlyer's current employee count?
AppsFlyer currently has over 1,000 employees.
What was AppsFlyer's most recent acquisition?
In December 2023, AppsFlyer acquired oolo, a company that develops AI-powered user acquisition and monetization platforms.
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