Appush

Company Overview

Snapshot

Founded in December 2015 by Maor Sason and Rotem Gindi, Appush operated with 11–50 employees. The company was acquired by Magic Software Enterprises in August 2022.

Business overview

Appush provides a comprehensive platform that facilitates connections between advertisers and mobile gaming publishers. The company specializes in developing tools that offer actionable insights to advertisers and agencies, enabling them to reach, acquire, and retain high-value users globally. Appush works closely with game developers to create data-backed and creatively tailored in-app video ad experiences, operating within the Business Software sector, specifically focusing on Advertising Platforms and Sales & Marketing Solutions.

Strategic signal

In August 2022, Appush was acquired by Magic Software Enterprises for $25 million. This acquisition signals a strategic consolidation within the adtech market, integrating Appush's mobile game advertising expertise into a larger enterprise, and validating its platform for connecting advertisers with mobile game publishers.

Company Intelligence Q&A

What was a significant corporate milestone for Appush?

Appush was acquired by Magic Software Enterprises for $25 million in August 2022.

When was Appush founded and by whom?

Appush was founded in December 2015 by co-founders Maor Sason and Rotem Gindi.

What was Appush's former operating name?

Appush previously operated under the name Vidstart.

What recognition did Vidstart receive in 2019?

Vidstart was chosen as a 2019 Red Herring Top 100 Europe Winner in March 2019.

What strategic partnership did Vidstart form in 2019?

In August 2019, Vidstart partnered with Fraudlogix to enhance ad fraud and risk prevention measures.