Company Overview
Snapshot
Founded in January 2008 by Ofer Miller, Artimedia operates with 11–50 employees. In November 2020, the company announced it would cease its video advertising operations in Israel, shifting focus to continued development of its television product.
Business overview
Artimedia develops end-to-end video solutions designed to enhance the return on digital-video investments for advertisers and publishers. The company leverages computer-vision technology to generate ad inventory and provides a programmatic media platform for real-time bidding and campaign optimization. Artimedia serves the advertising and publishing sectors within the broader media and entertainment and enterprise & professional services industries, focusing on solutions like real-time bidding, video advertising, and campaign management.
Strategic signal
In November 2020, Artimedia announced its decision to discontinue video advertising operations in Israel, a significant market for the company, following a partnership termination with Keshet. This strategic pivot indicates a shift away from local digital video advertising to concentrate on developing its television product, signaling a re-evaluation of its core market focus and product roadmap for investors.
Log in to access full profile ›Company Intelligence Q&A
- What was the significant leadership change at Artimedia in late 2021?
- In November 2021, Gal Turgeman, a co-founder of Artimedia in Israel and former CEO, left the company. Turgeman had transitioned to a Business Development Manager role at the parent company Artivision in mid-2020.
- What strategic decision did Artimedia make regarding its Israeli operations in late 2020?
- In November 2020, Artimedia announced it would cease its video advertising activities in Israel. This decision followed Keshet's announcement to discontinue its engagement with Artimedia, prompting the company to focus on continuing its development activities and completing its television product.
- What collaboration did Artimedia enter into in February 2019?
- In February 2019, Artimedia Technologies Ltd. partnered with Eros International Media Ltd. to establish a new video advertisement platform specifically for the Indian market, focusing on programmatic advertising for Indian television programming.
- What key partnership did Artimedia secure in May 2015?
- In May 2015, Artimedia Ltd. signed an exclusive cooperation agreement with Globes, a leading Israeli economic and financial website, to manage and sell all of Globes' desktop and mobile video inventory. This partnership allowed advertisers to directly upload campaigns to Globes' video channel via Artimedia's interface.
- What is Artimedia's primary focus in the advertising technology space?
- Artimedia focuses on providing end-to-end video solutions to help advertisers and publishers enhance their digital-video investments. This includes leveraging computer-vision technology for ad inventory generation and offering a programmatic media platform for real-time bidding and campaign optimization.