Artlist

Company Overview

Snapshot

Founded in May 2016 by Itzik Elbaz, Ira Belsky, Asaf Eylon, and Eyal Raz, Artlist operates with over 700 employees. The company has raised $48 million across two funding rounds from two investors, with KKR notably leading a round. In December 2020, Artlist acquired Motion Array to expand its digital catalog and technology offerings.

Business overview

Artlist is a creative technology company that provides an extensive catalog of over 3 million high-quality, royalty-free digital assets, including music, sound effects, footage, and templates, all created by award-winning artists. The company also offers creative tools such as an AI voiceover generator and advanced video effects plugins. Serving over 27 million users, including major global brands like Google, Amazon, Microsoft, and Calvin Klein, Artlist aims to enable creativity without limits through its all-in-one video creation platform and the Motion Array catalog, both featuring a simple global license with unlimited usage. Artlist operates within the Media & Entertainment Technologies sector, focusing on digital content distribution and serving customers in media, entertainment, and the broader consumer market, including professionals, freelancers, and musicians.

Strategic signal

In June 2026, Artlist announced a significant restructuring, including layoffs of approximately 200 employees, as it transitions to an AI-native operating model. This strategic shift underscores the company's commitment to leveraging artificial intelligence to enhance its video creation platform and adapt to evolving market demands, signaling a major operational pivot for investors and innovation teams.

Company Intelligence Q&A

What was a significant strategic partnership for Artlist in 2024?

In July 2024, Artlist partnered with Canva to empower professional creators, integrating their extensive digital asset libraries and creative tools to enhance content creation workflows for a broader user base.

What new AI-powered offering did Artlist launch in April 2026?

In April 2026, Artlist unveiled Artlist Studio, an AI production platform designed for video creation. This launch aims to address consistency and control challenges in generative content, further solidifying Artlist's position as a leader in AI-driven creative tools.

What major acquisition did Artlist complete in December 2020?

In December 2020, Artlist acquired Motion Array to expand its digital catalog and technology. This acquisition significantly broadened Artlist's offerings in royalty-free digital assets and creative tools.

What was a key financial milestone for Artlist in June 2020?

In June 2020, Artlist raised $48 million in a funding round led by KKR, with participation from Elephant Partners. This investment supported the company's growth and expansion of its royalty-free music, video, and sound effect library.

What strategic shift did Artlist announce in June 2026?

In June 2026, Artlist announced a restructuring plan that includes laying off approximately 200 employees as the company transitions to an AI-native operating model. This move reflects a strategic focus on integrating AI more deeply into its operations and product development.