Barilliance

Personalized Solutions for E-commerce Platforms and Email Marketing

Business Software
Private
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Company Overview

Snapshot

Founded in June 2009 by Nir Ben-Dor and Ido Ariel, Barilliance operates with 11–50 employees. The company specializes in e-commerce personalization, having launched its Retention Marketing platform in January 2018 to enhance customer profiles and segmentation.

Business overview

Barilliance provides a website personalization solution designed to help e-commerce sites increase sales and conversion rates. Its core technology includes a comprehensive e-commerce personalization suite featuring cross-channel personalized product recommendations, behavior-triggered emails, and real-time on-site personalization. The company serves online retailers of various sizes, operating within the Business Software sector, specifically focusing on e-commerce tools and marketing solutions.

Strategic signal

In January 2018, Barilliance launched its Retention Marketing platform, introducing new 360-degree customer profiles and hyper-segmentation capabilities. This development signals a strategic move towards more sophisticated customer engagement and retention for e-commerce businesses, indicating the company's focus on advanced analytics and personalized marketing to drive conversion rates and sales.

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Company Intelligence Q&A

What is Barilliance's primary offering?
Barilliance offers a website personalization solution aimed at increasing sales and conversion rates for e-commerce sites through a personalized omnichannel shopping experience.
When was Barilliance founded and by whom?
Barilliance was founded in June 2009 by Nir Ben-Dor and Ido Ariel.
What key product did Barilliance launch in January 2018?
In January 2018, Barilliance launched its Retention Marketing platform, which includes new 360.
What are the core components of Barilliance's e-commerce personalization suite?
The company's e-commerce personalization suite includes cross-channel personalized product recommendations, behavior-triggered emails, and real-time on-site personalization.
How does Barilliance deliver its personalization technology?
Barilliance delivers its applications as a Software-as-a-Service (SaaS) with zero-integration technology, allowing online retailers to implement personalization without upfront investment.
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