Barilliance
Personalized Solutions for E-commerce Platforms and Email Marketing
Company Overview
Snapshot
Founded in June 2009 by Nir Ben-Dor and Ido Ariel, Barilliance operates with 11–50 employees. The company specializes in e-commerce personalization, having launched its Retention Marketing platform in January 2018 to enhance customer profiles and segmentation.
Business overview
Barilliance provides a website personalization solution designed to help e-commerce sites increase sales and conversion rates. Its core technology includes a comprehensive e-commerce personalization suite featuring cross-channel personalized product recommendations, behavior-triggered emails, and real-time on-site personalization. The company serves online retailers of various sizes, operating within the Business Software sector, specifically focusing on e-commerce tools and marketing solutions.
Strategic signal
In January 2018, Barilliance launched its Retention Marketing platform, introducing new 360-degree customer profiles and hyper-segmentation capabilities. This development signals a strategic move towards more sophisticated customer engagement and retention for e-commerce businesses, indicating the company's focus on advanced analytics and personalized marketing to drive conversion rates and sales.
Log in to access full profile ›Company Intelligence Q&A
- What is Barilliance's primary offering?
- Barilliance offers a website personalization solution designed to help e-commerce sites increase sales and conversion rates by providing personalized omnichannel shopping experiences.
- When was Barilliance founded and by whom?
- Barilliance was founded in June 2009 by co-founders Nir Ben-Dor and Ido Ariel.
- What significant product launch did Barilliance announce in early 2018?
- In January 2018, Barilliance launched its Retention Marketing platform, which introduced new 360-degree customer profiles and hyper-segmentation features.
- Which markets does Barilliance serve?
- Barilliance serves geomarkets including Turkey, Europe, Australia, and the United States, providing its e-commerce personalization solutions to online retailers.
- How does Barilliance's technology benefit online retailers?
- Barilliance's e-commerce personalization suite, delivered as a SaaS solution with zero-integration technology, allows online retailers to implement personalization without upfront investment, aiming to increase sales and conversion rates.