Beach Bum

Company Overview

Snapshot

Founded in March 2015 by Gil Levi, Shachar Schalka, and Uri Shahak, Beach Bum operates with 201–500 employees. The company was acquired by Voodoo in September 2021, marking a significant exit in the mobile gaming sector.

Business overview

Beach Bum is an interactive game developer focused on creating engaging mobile titles that offer challenges and entertainment in a head-to-head online environment. The company's core products include freemium games such as Lord of the Board Backgammon, Spades, and Gin Rummy Stars. Beach Bum serves the global consumer market, specifically targeting gamers within the recreational and lifestyle segments of the Media & Entertainment Technologies sector.

Strategic signal

In October 2025, Beach Bum implemented workforce optimizations, laying off approximately 20 employees in Israel, representing 10% of its local workforce. This decision was primarily driven by the underperformance of a recently developed card game, which failed to achieve the success of its established titles like Backgammon - Lord of the Board. This indicates a strategic recalibration post-acquisition by Voodoo, focusing on optimizing resources and performance within its game portfolio, potentially signaling a shift towards AI integration in development processes as noted in broader industry trends.

Company Intelligence Q&A

When was Beach Bum acquired and by whom?

Beach Bum was acquired by the French mobile gaming company Voodoo in September 2021.

What was the reported acquisition amount for Beach Bum?

Beach Bum was sold to Voodoo for an estimated $250-300 million in September 2021.

What was the reason for the layoffs at Beach Bum in October 2025?

In October 2025, Beach Bum laid off approximately 20 employees in Israel due to the lack of success of a card game developed at that time, which did not perform as well as their established titles.

What was the significance of the Calcalist Gaming Conference in December 2024 for Beach Bum?

At the Calcalist Gaming Conference in December 2024, Keren Marom, co-founder of Beach Bum, highlighted the company's improved monetization efforts and the role of innovation and AI in game development, following its acquisition by Voodoo.