Bestree

Company Overview

Snapshot

Founded in November 2022 by Shaul Tzaban and Dr. Lior Rubinovich, Bestree operates with 1-10 employees. The company is currently transitioning from R&D and validation to early commercial activities, engaging in pilots and strategic partnerships with agricultural entities in Israel and internationally.

Business overview

Bestree is an Israeli agri-tech company specializing in molecular propagation solutions for agricultural crops that are challenging to root. The company integrates molecular markers, tissue culture protocols, and plant production expertise to facilitate the scalable production of elite, uniform, and disease-free plant material. Bestree's core technology aims to enhance the reliability, speed, and scalability of plant propagation, providing nurseries and growers with consistent plant material for commercial agriculture. Initially focusing on avocado, a crop facing high global demand for quality clonal rootstocks and climate pressures, Bestree's products include its molecular propagation platform, elite plantlets, and nursery-ready seedlings. The company serves the Agriculture & Food Technologies sector, with a particular emphasis on crops and trees, operating in geomarkets across Africa, the Americas, and Southeast Asia.

Company Intelligence Q&A

What is Bestree's primary focus in agricultural technology?

Bestree develops molecular propagation solutions for difficult-to-root agricultural crops, aiming to enable scalable production of elite, uniform, and disease-free plant material. Their initial focus is on avocado.

When was Bestree founded and by whom?

Bestree was founded in November 2022 by Shaul Tzaban and Dr. Lior Rubinovich.

What stage is Bestree currently in regarding its product development and commercialization?

Bestree is currently moving from R&D and validation toward early commercial activity, including pilots and strategic engagements with agricultural partners in Israel and abroad.

How does Bestree's technology contribute to climate adaptation and environmental sustainability?

Bestree's molecular propagation solution supports climate adaptation and environmental sustainability by improving plant propagation efficiency, which can reduce losses during nursery production, shorten production cycles, and promote more efficient use of land, water, and other agricultural inputs. This helps growers establish more resilient orchards under changing climate conditions.

What markets does Bestree target with its agricultural solutions?

Bestree targets geomarkets in Africa, the Americas, and Southeast Asia, providing solutions for the Agriculture & Food Technologies sector, specifically focusing on crops like avocado.