Better Pulse
Plant-Based Protein Ingredient Derived from Black-Eyed Peas
Company Overview
Snapshot
Founded in June 2023 by Alon Karpol, Better Pulse operates with 1–10 employees. The company has raised $650K across two funding rounds. In August 2024, Better Pulse secured a grant from the Israel Innovation Authority.
Business overview
Better Pulse develops a protein concentrate derived from black-eyed peas, designed for high functionality in food applications. This ingredient offers strong solubility, heat-stability, and foaming capacity, is free from major allergens, and is produced from a resilient crop suited to marginal soils. The company's concentrate aims to reduce costs in plant-based formulations, offered at approximately half the price of conventional soy protein, and operates within the Agriculture & Food Technologies sector, focusing on novel food and ingredients.
Strategic signal
In September 2024, news highlighted Better Pulse's black-eyed pea protein as a key ingredient in new plant-based milk alternatives, emphasizing its resilience and nutritional value. This signals a growing market validation for their innovative ingredient in the alternative dairy sector, suggesting potential for broader adoption in plant-based food formulations.
Log in to access full profile ›Company Intelligence Q&A
- What is Better Pulse's core product?
- Better Pulse develops a protein concentrate derived from black-eyed peas, marketed as Pulse Plus, which offers high functionality, solubility, heat-stability, and foaming capacity for food applications.
- When was Better Pulse founded and by whom?
- Better Pulse was founded in June 2023 by Alon Karpol, who serves as Co-founder & CEO.
- What significant non-equity funding did Better Pulse receive?
- In August 2024, Better Pulse secured a grant from the Israel Innovation Authority.
- What is the environmental benefit of Better Pulse's ingredient?
- Better Pulse's black-eyed pea protein supports low-impact food production as the crop is drought-tolerant and nitrogen-fixing, reducing the need for irrigation and synthetic fertilizers, thereby lowering emissions and environmental impact.
- What is the cost advantage of Better Pulse's protein concentrate?
- Better Pulse's protein concentrate is offered at approximately half the cost of conventional soy protein, targeting cost reduction in plant-based formulations.