Better Pulse

Better Pulse Overview

Better Pulse is redefining the future of plant-based protein with a novel ingredient derived from the black-eyed pea. Our protein is half the price of soy protein, offering a significant cost advantage to manufacturers. At the same time, it delivers better functionality—such as improved solubility, emulsification, and heat stability—and a superior taste profile. With a high nutritional value, improved digestibility, and balanced amino acids, our protein elevates product performance and mouthfeel, helping to close the gap between plant-based and animal-based ingredients. Our source crop, the black-eyed pea, is exceptionally resilient—drought-tolerant, nitrogen-fixing, and naturally adapted to marginal soils. This allows us to deliver a solution that supports climate-resilient agriculture and ensures supply chain stability. Better Pulse stands alone in the market by delivering superior functional benefits compared to other plant-based proteins, all while maintaining the lowest cost—at just half the price of soy protein. This unique combination empowers food producers to create high-quality, affordable products without compromise.

Cumulative Funding Raised Over Time ($)

Latest News

Sep 5, 2024 · nocamels.com

growth-positive

Resilient And Nutritious New Plant-Based Milk Aims To Make A Splash  

Better Pulse, an Israeli startup, is pioneering the use of cowpea as a dairy milk alternative. Cowpea, also known as black-eyed pea, is a resilient and nutritious crop, making it a sustainable choice for plant-based milk. The company plans to market cowpea protein for various non-dairy products. Better Pulse uses CRISPR technology to enhance the nutritional value of cowpea. Despite challenges due to regional conflicts, the company has raised $100,000 in a pre-seed round and received a $400,000 grant from the Israel Innovation Authority. The company has completed lab tests and a pilot, aiming to scale production within months.

Jun 10, 2024 · www.foodnavigator.com

growth-positive

Milk made from black-eyed peas? New alt dairy overshadows competitors on protein

Better Pulse, an Israeli start-up, is innovating in the plant-based milk market with a new product derived from black-eyed peas. This alternative offers three times the protein content of regular oat milk, addressing consumer dissatisfaction with the protein levels in existing plant-based milks. The company highlights the sustainability of black-eyed peas, which require less water and fix nitrogen in the soil. Better Pulse plans to target medium-sized food companies in North America initially, with potential customers including Chobani, Ripple Foods, and Danone North America-owned Silk. The company is open to licensing its formulations and aims to expand to Asia and Europe after establishing a foothold in North America.

Product StageCustomers

Sep 11, 2023 · www.jpost.com

growth-positive

Could black-eyed peas be the solution to the food supply crisis?

Israeli food-tech company Better Pulse has developed a protein sourced from black-eyed pea plants, which are known for their ability to grow in hot climates. The company has gene-edited the beans to allow for mechanized harvesting, positioning the protein as a solution to challenges in the plant-based protein market due to global warming. The beans protein is a high-quality alternative for both animal-derived and plant-based protein sources in a variety of food products. The company is now signing collaborations with prominent food manufacturers and has exclusive rights to black-eyed peas’ genetics that are ready for mechanized harvesting.

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Funding

Team Members

2

Employees: 1-10

Web & Social Links

Locations

Birkat Am St 54, Givat Hen, 43905, Israel

Photos & Videos

2 item(s)

Better Pulse Internal

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