Company Overview
Snapshot
Founded in January 2017 by Naomi Shalom Rubinstein, BetterCare operates with 1–10 employees. In January 2017, the company graduated from the TechForGood Entrepreneurship Program, signaling its readiness for market expansion and further development in the digital health sector.
Business overview
BetterCare offers a mobile platform designed to streamline caregiver management, specifically addressing language barriers through an intuitive user interface. Its core technology enables caregivers to receive accurate information at the point of care, automates daily schedules, and simplifies reporting to care managers. The platform also provides reminders and alerts for both caregivers and care managers, aiming to ensure high-quality, on-time care for patients. BetterCare primarily serves the digital healthcare market, focusing on healthcare providers, particularly in the eldercare and home care segments.
Strategic signal
In December 2017, Israel's first Innovation Lab for Healthy Aging was launched in Beersheva with a ₪5 million investment and a partnership with Sheba Medical Center. This initiative, focusing on digital innovations in health and welfare, signals a growing ecosystem for companies like BetterCare, which develop solutions for senior care challenges. For investors, this indicates increasing institutional support and market demand for technologies that enhance healthy aging, potentially creating a more fertile ground for BetterCare's mobile caregiver management platform.
Log in to access full profile ›Company Intelligence Q&A
- What is BetterCare's primary focus?
- BetterCare focuses on developing a mobile platform for managing caregivers, designed to bridge language barriers and streamline care coordination for elders and seniors.
- Who founded BetterCare and when?
- BetterCare was founded in January 2017 by Naomi Shalom Rubinstein.
- What is the core functionality of the BetterCare platform?
- The BetterCare platform enables caregivers to receive accurate information, automatically creates daily schedules, and facilitates simple reporting to care managers. It also generates reminders and alerts for timely, high-quality patient care.
- What significant program did BetterCare complete in January 2017?
- BetterCare graduated from the TechForGood Entrepreneurship Program in January 2017, indicating its advancement in the startup ecosystem.
- What market does BetterCare primarily serve?
- BetterCare primarily serves the digital healthcare market, with a focus on healthcare providers in the eldercare and home care sectors.