Bigabid

Performance Marketing in Mobile Advertising

Business Software
Private
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Company Overview

Snapshot

Founded in January 2016 by Yaron Nahari, Amit Attias, and Ido Raz, Bigabid operates with 51–200 employees. The company has raised $27 million across two funding rounds from two investors.

Business overview

Bigabid provides a data-driven, data-science-focused solution for performance marketing within the mobile advertising industry. The company leverages real-time optimization and user profiling to aggregate unrefined user data into actionable audience profiles based on key behavior, location, and content trends. Bigabid's technology focuses on identifying highly relevant users and building profiles, which, combined with mobile-specific data and programmatic media buying, helps clients achieve their ad campaign KPIs, reduce waste, and improve predictive capabilities. Bigabid operates in the Business Software sector, specifically within Sales & Marketing Solutions and Advertising Platforms, serving enterprises globally.

Strategic signal

This investment suggests a strategic focus on scaling its performance marketing solutions and expanding its market presence, particularly within the competitive adtech landscape for mobile gaming and other app-based industries.

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Company Intelligence Q&A

When was Bigabid founded and by whom?
Bigabid was founded in January 2016 by Yaron Nahari, Amit Attias, and Ido Raz.
What is Bigabid's total capital raised and number of funding rounds?
Bigabid has raised a total of $27 million across two funding rounds.
How does Bigabid utilize data in its mobile advertising solutions?
Bigabid uses data-driven and data-science-focused approaches for performance marketing in mobile advertising, leveraging real-time optimization and user profiling to create actionable audience profiles based on behavior, location, and content trends.
What is the employee count for Bigabid?
Bigabid currently has 51–200 employees.
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