Blue Tree Technologies

Growth-Positive

Israeli foodtech startup Blue Tree has raised $2.26 million in a funding round led by OurCrowd and Sucden Ventures, despite having to close its facilities in Kiryat Shmona due to Hezbollah missile attacks. The company, which specializes in sugar reduction technology, also announced that it has obtained self-affirmed FDA food safe status for its proprietary system. The funding will be used to expand the companys solution to additional categories and make a significant impact worldwide. The investment comes at a time when the Israeli FoodTech sector has seen a significant decrease in investment.

growth-positive

Israeli startup Blue Tree Technologies, which uses a patented process to selectively remove sugars from beverages, has secured self-GRAS status for its approach and has successfully scaled its solution with Israeli juice manufacturer Priniv. The company is now in talks with leading juice manufacturers globally. Blue Trees technology uses ultrafiltration coupled with adsorption to selectively remove disaccharides from natural beverages without compromising taste or clean label credentials. The company plans to license its system to juice producers worldwide and is currently negotiating with large-scale manufacturers in Latin America, Southeast Asia, and Europe.

growth-positive

Blue Tree Technologies specializes in targeted sugar removal processes, providing healthier solutions for future generations. Their technology effectively extracts disaccharides found in various natural liquids, reducing sugar by up to 50% without additional ingredients. The company is in the final stages of an industrial proof of concept with one of Israels top three juice manufacturers and has attracted the attention of juice and dairy manufacturers worldwide. They are receiving strong support from European regulations, encouraging companies to adopt sugar-reduction technologies. Blue Tree Technologies envisions a future where healthy habits are second nature and aims to collaborate with partners worldwide. The adoption of sugar reduction technologies may face challenges due to the profitability of existing products, but Blue Tree believes in the positive impact of promoting healthier consumption. They primarily focus on providing their system to manufacturers and working with established brands aligned with their vision.