Blue Tree Technologies

Company Overview

Snapshot

Founded in January 2017 by Didier Toubia, Blue Tree Technologies operates with 11–50 employees. The company has raised $5.52 million across 3 funding rounds from 7 investors, with OurCrowd as a notable lead investor. In March 2025, BlueTree Technologies and Priniv launched the world's first reduced-sugar orange juice without additives, now available in Israeli supermarkets.

Business overview

Blue Tree Technologies develops a sugar-reduction platform for the beverage industry, focusing on selectively removing sugars from natural drinks. Its core technology enables the reduction of sugar content without introducing additives, while preserving the original composition and taste of the beverage. The company's process is designed for economic viability in large-scale production, serving the processed foods and beverage markets within the Agriculture & Food Technologies sector.

Strategic signal

In March 2025, BlueTree Technologies, in partnership with Priniv, launched the world's first reduced-sugar orange juice free of additives, now available in Israeli supermarkets. This commercial rollout signifies a critical validation of BlueTree's proprietary sugar-reduction technology, demonstrating its readiness for market adoption and its potential to address the growing consumer demand for healthier beverage options without compromising taste or natural ingredients. For investors, this signals strong commercial traction and a pathway to broader market penetration.

Company Intelligence Q&A

What was a significant product launch for Blue Tree Technologies?

In March 2025, BlueTree Technologies and Priniv launched the world's first reduced-sugar orange juice without additives, which became available in Israeli supermarkets starting February 2025.

What regulatory approval did Blue Tree Technologies secure for its technology?

In April 2024, Blue Tree Technologies secured self-affirmed FDA food safe status (GRAS) for its proprietary sugar reduction system.

Which major company partnered with Blue Tree Technologies to explore sugar reduction?

In February 2023, Dole Packaged Foods partnered with BlueTree Technologies to experiment with cutting sugar in its pineapple juice, embarking on a Proof of Concept (PoC) to develop a sugar-reduced product.

What was an early partnership for Blue Tree Technologies?

In October 2022, BlueTree Technologies signed agreements with juice producer Priniv and Prodalim Group for the distribution of reduced sugar products, aiming to implement its solution with manufacturers and bottlers worldwide.