BUFF

Company Overview

Snapshot

Founded in March 2018 by Ophir Gertner, BUFF operates with 51–200 employees. The company has raised a total of $16.89 million across 8 funding rounds from 5 investors. BUFF became publicly traded on the TASE in August 2021, marking a significant milestone in its growth trajectory.

Business overview

BUFF provides a loyalty program specifically designed for gamers, enhancing in-game rewards across various major gaming brands. The company's core technology allows gamers to accumulate BUFF points for in-game achievements, which can then be redeemed in its marketplace for game currencies, virtual goods, and physical gaming products. BUFF serves the digital content engagement and entertainment market, primarily targeting consumers within the gaming industry.

Strategic signal

In May 2024, BUFF announced a strategic partnership with RAZER, a global gaming peripherals manufacturer. This collaboration is significant as RAZER will integrate the BUFF app into its marketplace, potentially exposing BUFF to millions of new gamers worldwide, while BUFF will feature RAZER products in its own marketplace. This partnership signals strong market validation and a clear growth catalyst for BUFF, indicating an expansion of its user base and ecosystem.

Company Intelligence Q&A

What was the most recent funding event for BUFF?

In February 2025, BUFF completed a PIPE funding round.

When did BUFF go public and on which exchange?

BUFF completed its Initial Public Offering (IPO) in August 2021, listing on the Tel Aviv Stock Exchange (TASE). The IPO raised $9.3 million, with a valuation of $31 million.

What was a key strategic partnership for BUFF in 2024?

In May 2024, BUFF partnered with RAZER, a global gaming peripherals manufacturer. This collaboration involves RAZER adding the BUFF app to its marketplace and BUFF featuring RAZER products, aiming to expand BUFF's reach to millions of gamers.

Did BUFF launch any financial products for gamers?

In December 2021, BUFF launched Buffpay, a credit card for gamers, in partnership with Visa. This card allows users to earn Buff Points for purchases, which can then be redeemed in the BUFF marketplace.

What was the outcome of BUFF's IPO on its first day of trading?

On its first day of trading on the Tel Aviv Stock Exchange in August 2021, BUFF's stock increased by 54.9%. The company closed with a market value of 193.6 million shekels, which was 48% higher than its valuation after the fundraising.