Company Overview
Snapshot
Founded in January 2012 by Uri Admon, Captain Up operates with 11–50 employees. The company has secured funding across two rounds from investors including Daniel Recanati and Rhodium. In February 2017, Captain Up announced a strategic partnership with Playtech.
Business overview
Captain Up provides a user engagement platform that leverages gamification, social features, and communication tools to enhance user lifetime value. Its core technology integrates game mechanics to increase user activity, including social interactions, content consumption, and referrals, all delivered through a personalized experience. The platform includes comprehensive management tools, user insights, and analytics, serving markets focused on digital content engagement and entertainment, particularly within the gaming industry, including mobile and virtual world segments, as well as content production and social media.
Strategic signal
In February 2017, Captain Up announced a partnership with Playtech, a significant development for the company. This collaboration indicates strategic validation of Captain Up's gamification and engagement technology within the iGaming sector, signaling potential for increased market penetration and adoption of its platform by larger industry players.
Log in to access full profile ›Company Intelligence Q&A
- What is Captain Up's primary offering?
- Captain Up offers a user engagement platform designed to maximize user engagement and lifetime value through gamification, social, and communication tools.
- When was Captain Up founded and by whom?
- Captain Up was founded in January 2012 by Uri Admon.
- Which investors have participated in Captain Up's funding rounds?
- Captain Up has received funding from investors including Daniel Recanati and Rhodium.
- What significant partnership did Captain Up announce in 2017?
- In February 2017, Captain Up announced a partnership with Playtech, as reported by iGamingBusiness.com.
- What was a key milestone for Captain Up in January 2015?
- In January 2015, Captain Up publicly launched its engagement and retention platform, aiming to convert casual app and website users into loyal customers by integrating user retention and monetization tools.