CogniFit

Company Overview

Snapshot

Founded in June 1999 by Prof. Shlomo Breznitz, CogniFit operates with 51–200 employees. The company has raised $5 million across one funding round from Milk Capital. In November 2020, CogniFit was featured for its brain training subscription service.

Business overview

CogniFit specializes in designing and developing computerized cognitive assessments and brain-training software. The company's core technology involves personalized brain fitness programs that begin with an assessment of cognitive health, then use a patented methodology to build an optimal, individualized training regimen. CogniFit's platform assesses and trains 22 key cognitive skills, including memory, concentration, and coordination, through online, user-friendly programs available in 18 languages. It serves global markets, catering to individual users, and partners with pharmaceutical, health and wellness, and educational industries, offering dedicated platforms for clinicians, schools, and researchers within the Health Tech & Life Sciences sector.

Strategic signal

In November 2020, CogniFit was highlighted for its brain training subscription service, emphasizing the company's focus on making cognitive fitness accessible through engaging digital platforms. This signals a continued commitment to direct-to-consumer engagement and leveraging digital health trends for broader market penetration in the cognitive health space.

Company Intelligence Q&A

What is CogniFit's primary focus?

CogniFit designs and develops computerized cognitive assessments and brain-training software aimed at improving quality of life through brain fitness.

When was CogniFit founded and by whom?

CogniFit was founded in June 1999 by Prof. Shlomo Breznitz.

What kind of funding has CogniFit received?

CogniFit has raised $5M across one funding round. In July 2008, the company secured funding from Milk Capital.

What cognitive skills does CogniFit's technology assess and train?

CogniFit's technology assesses and trains 22 key cognitive skills necessary in daily life, such as memory, concentration, perception, and coordination.

How does CogniFit personalize its brain fitness programs?

CogniFit's personalized brain fitness programs begin with an assessment of the user's cognitive health. Using this information and ongoing performance, the company's patented methodology automatically builds an optimal brain-training regimen tailored to the user's unique cognitive needs.